Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Archdiocese of NewarkWorkshops
18841884
Plenary Council of Baltimore 20% of Catholic Schools Close
19641964 19721972
Archdiocese of NewarkWorkshops
“Advancement is both a concept and a process which holds that the highest destiny of any school can only be realized when everyone in the life of the school analyzes the philosophy, crystallizes the objectives, projects them into the future and then takes the necessary steps to realize them.”
Archdiocese of NewarkWorkshops
1997 – “ Every diocese and Archdiocese will establish comprehensive
advancement programs for Catholic schools…..”
Archdiocese of NewarkWorkshops
Quality Catholic Education+
Sound Business Management+
Effective Marketing=
Pupils, People and Dollars
Archdiocese of NewarkWorkshops
Building an advancement program requires…
UnderstandingCommitment
Involvement of PeopleStrategic Planning
MarketingFunding
Archdiocese of NewarkWorkshops
Involvement of People
Role of the School BoardPlanning, Promotion and Policy Formulation
Archdiocese of NewarkWorkshops
Right messageRight audience
Right timeRight medium
Marketing
Archdiocese of NewarkWorkshops
Special Events Gift Opportunities
Annual FundPeriodic Capital Campaigns
Planned Giving for Endowment Growth
Funding
Archdiocese of NewarkWorkshops
Build CommunityFun Raise/Fund Raise
Celebrate Mission/VisionCultivate Prospects
Special Events
Archdiocese of NewarkWorkshops
Personal SolicitationDirect Mail
Social MediaPhone
E-Solicitation
Annual Fund“The Trunk of the Tree”
Archdiocese of NewarkWorkshops
An effort to raise significant $ for objectives rooted in the strategic plan.
Capital Campaign
Archdiocese of NewarkWorkshops
BequestsCharitable Trusts
IRA’sInsurance Annuities
Deferred Gifts
Planned Giving
Archdiocese of NewarkWorkshops
Year One
Clarification of MissionStrategic Plan
Comprehensive Marketing
Archdiocese of NewarkWorkshops
Year Two
Implement Strategic PlanContinue Comprehensive Marketing
Gift OpportunitiesComprehensive Annual Fund
Archdiocese of NewarkWorkshops
Year Three
Continue to implement Strategic PlanContinue Comprehensive Marketing
Enhance Annual FundIntroduce Planned Giving
Archdiocese of NewarkWorkshops
Year Four
Renew Strategic PlanContinue Comprehensive Marketing
Continue to enhance the Annual FundIntroduce Planned GivingPlan for Capital Campaign
Related Documents
