1010 XL Media Kit 2014

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

FLAGSHIP RADIO STATION OF THE JACKSONVILLE JAGUARS

1010XL is Jacksonville’s live and local sports radio station. Our passionate listeners are engaged throughout the day, absorbing the thoughts and opinions of the market’s leading sports authorities, sharing their own opinion through their calls, Tweets and Facebook posts and actively responding to our partners who have addressed the business need of Marketing to Men.

Broadcasting on both WJXL-AM (1010 AM) and WJXL-FM (92.5 FM). 1010XL’s boasts the best sports broadcasters our market has to offer. Combined, they have provided sports information to Jacksonville for over 175 years.

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010XL is also the Flagship Radio Station of the Jacksonville Jaguars and the local voice of the Florida Gators, Florida State Seminoles and Georgia Bulldogs fans. Our programming includes ESPN Radio’s coverage of the NBA and Major League Baseball, Jacksonville Dolphins football and men's basketball, North Florida Ospreys baseball and men's basketball, and Georgia Bulldogs Football, Jacksonville Giants basketball, and local High School sports.

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010XL hosts Jacksonville liveliest and loudest morning show. Emmy award winning TV sports anchors Jeff Prosser and Dan Hicken bring a combined 50 years of Jacksonville sports experience to each morning as they break down the latest from the previous day's professional, college and high school sports stories and add fun for the Googans through their “Excuse the Nuisance” and “Shop Talk” features and Dan’s famous song parodies. The Drill is the destination for morning sports talk on the First Coast.

Our all new Daily Jaguars insider coverage show, to be broadcast live from EverBank Field each weekday from 10 AM to 12 Noon. Hosted by football expert Mike Dempsey, the show will feature top local and national football broadcast talent and the most in depth coverage of the Jaguars available anywhere. Mike will be joined by a rotation of personalities, including Fat Tony, CBS Sports' Pete Prisco, Florida Times Union's Ryan O'Halloran, Jaguars.com John Osher, former Jaguars QB David Garrard and Jaguars broadcaster Jeff Lageman.

Joe Cowart and Ryan "Hacker" Green provide our listeners with the opportunity to voice their opinion on the day's hottest topics. With "10 Seconds to Pop-Off" and regular interaction through Twitter, XL Primetime engages you to become a part of the show every day and brings on the biggest names in sports each morning during the "Starting Lineup". Joe also works with PGA TOUR Entertainment and is the voice of PGA TOUR Classics on the Golf Channel. Hacker hosts our Friday night High School Football coverage.

Frank Frangie has been a fixture on Jacksonville sports talk radio as long as Jacksonville has had sports talk radio and Rick Ballou has been on the local and national sports radio dial almost as long. Frank and Rick are joined each afternoon by 1010XL Jaguars' and Orlando Magic sideline reporter Jessica Blaylock and award winning Action News Sports Director Brent Martineau , With Frank's sources in Gainesville and around college football, Rick's insiders in Tallahassee and Jessica's daily presence with the Jags at EverBank Field if there's Gators, Noles or Jags news you'll hear it first, and hear it correct.

The Drill 6a-10a Jeff Prosser & Dan Hicken

Jaguars Today 10a-12p Mike Dempsey

XL Primetime 12p-3p Joe Cowart, Ryan “The Hacker” Green & Tony “T-Wigg” Wiggins

The Frank Frangie Show 3p-7p Frank Frangie, Rick Ballou, Brent Martineau & Jessica Blaylock

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010XL is the local provider for ESPN Radio, providing our listeners with overnight national sports talk and the best in sports programming including: •MLB Sunday Night Baseball •The World Series •NBA Game of the Week •The NBA Playoffs •NCAA Bowl Championship Series •NCAA Championship Week.

1010XL is also the North Florida broadcast home for Jacksonville University, University of North Florida, University of Georgia and the Jacksonville Giants.

1010XL’s local evening and weekend programming also includes: The Jag Wire Fishing Forecast The Outdoor Show Sports Biz Radio Miller on Sports Sports Roundup Edwin Watts Golf Hour Managing Money Matters Best Bet Poker Show Say It Loud! Duval Honda Auto Hour Selling with CC

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010XL’s audience of personal and professional decision makers generate a significant amount of time spent engaged during our LIVE AND LOCAL daily broadcasts. Your advertising message will be heard by the right type of consumer, in the

right frame of mind, to create quality foot-traffic, phone calls, or web-site visits and ultimately drive sales for your business.

68% are Married, while 32% are single or divorced. 44% have children under the age of 16 living in the house. 83% own a home. 56% have a bachelor’s degree or higher. 21% own their own business. 55% describe themselves as a decision maker for their business. 48% are considering home improvement projects. 63% plan to buy / lease vehicle in the next twelve months. Fast Food 44% eat fast food three times per week. . 21% eat fast food once per week. 20% eat fast food once per month. Fine Dining Frequency 42% eat at a fine dining restaurant once per week. 33% eat at a fine dining restaurant once per month. (1010XL web based listener survey 2013)

Want results? Tell your story to the men listening to 1010XL!

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

The stereotypes about men being “out of it” when it comes to shopping are flat-out myths. Men enjoy buying products online, often buy at the last minute, own smart phones, and take the time to research buying decisions. They enjoy negotiating the price to get the best deal possible. They also are more likely than women to buy something regardless of price (making them great advertising prospects). DID YOU KNOW: THREE OF TEN MEN are single, and SIX OF TEN MEN play an influential role in the big-ticket item buying process. They are either the sole or joint decision makers in the purchase of items like homes, cars, and major appliances. SEVEN OF TEN WOMEN say that a recommendation from a spouse or Partner is a deciding factor when making major purchases. SEVEN OF TEN MEN say they make the decision themselves, or are a key player, for purchasing clothing, small electronics, and Entertainment. SIX OF TEN MEN say they use research (including radio commercials) in planning for their purchasing, rather than rely on impulse. (Marketing to Men radio survey, Jacobs Media 2011)

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010XL interacts with our listeners throughout the day through our programming on air and enhances that experience through our online offerings. 1010XL.com provides original content, including our blogs and v-blog, promotions and contests, online streaming (for both AM and FM), On Demand Interviews and our Extra Savings Deals. We also provide a separate mobile website for smart phone users, our very active Twitter feed (@1010XL), a Facebook page (1010XL), a You Tube Channel and two mobile apps to hear us on the go.

DID YOU KNOW: 1010XL.com Unique Visitors/month 20,206 1010XL.com Page Views/month 33,536 Streaming Listening Sessions/month 225,810 1010XL Twitter Followers 5,500+ 1010XL Facebook 'Likes‘ 4,000+ Newsletter Subscribers 4,000+

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM

1010 AM Antenna Mode - Directional - 2 Patterns Daytime Power - 50,000 Watts Nighttime Power - 30,000 Watts Number of Towers - 6

92.5 FM Station Status Licensed Class A FM Station Effective Radiated Power -1700 Watts Height above Avg. Terrain -191 meters (627 feet) Height above Ground Level - 188 meters (617 feet) Height above Sea Level - 197.1 meters (647 feet) Antenna Pattern - Directional

1010 XL - 92.5 FM * 9090 Hogan Road Jacksonville, FL 32216 * Phone: 904.641.1011 * Fax: 904.641.1022 * WJXL-AM and WJXL-FM