Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East
Jan 12, 2015
Introduction to Social Media
Mark Walker, SCIP
Regional ICT Champion for the South East
Regional ICT Champions
• A champion for ICT in your region• To help local infrastructure organisations
– Operate more efficiently in its day to day work– Be more effective in its reach and influence– Meet the needs of front line organisations
• Voice, representation, advocacy• Signposting sources of help• Strategic support
About This Session
• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions
Exercise: Introduction
• Your name and organisation• One question you want answered today
Context
Who uses the internet?
• Who uses the internet in and around your organisation?– Staff– Volunteers– Trustees– Funders– Partners– Peer Group– Suppliers– Beneficiaries/service users– Community
Who doesn’t use the internet?
• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet [ONS 08]
Third Sector use of the internet
66% - fundraising and other research
61% - purchasing goods and services
51% - online membership or subscriptions
45% - remote access
40% - e-learning
37% - social networking
21% - blogging
20% - VoIP / Skype – internet telephone calls
nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
What is social media?
Social Media and Web 2.0
Web 1.0
• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping
Web 2.0
• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency
What is Social Media?
• Interactive• Multi-functional• Fashionable• Dynamic
• People• Voice• Media
• Social spaces• Online community• Networks
• Video• Audio• Pictures• Words
Jargon
• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing
• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards
Who is Using Social Media?
• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals
• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers
Third Sector Use of Social Media
• 94% of orgs had HEARD of New Media or Social Media
• Of these, 60% had used Social Media in some form
• 70% had used Forums
• 60% had used Blogs
• 60% had used Media Storage
• 60% had used Google Apps
• 40% had used Wikis
• 20% had used Twitter
• 10% had used Social Bookmarking
[ICT Champion survey of third sector organisations in East of England – March 2009]
Current use of social media
Why use social media?
• Intelligence• Awareness• Reputation• Advantage• Word of Mouth• The Halo Effect
What is social media for?
• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust
Generating Income
Delivering Better Services
What shall I do?
The Problem
• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction
The Solution
• Patience• Focus and Purpose• Routine Activity• Measure and Review
So What Should I Do?
Step 1: Start Listening
• Join In– Google Alerts– Twitter– Facebook
• Ask around– Colleagues– Friends
Step 2: Look and Learn
• Explore• Ask peer group• Research
• Twitter• Youtube• Facebook• Wordpress
Step 2: Look and Learn
• Read About It– Guides– Blogs– Podcasts– News– Books
Step 2: Look and Learn
• 30 Minutes a Day• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused
www.flickr.com/photos/balakov/
Step 3: Review and Improve
A guided tour
• Twitter.com• Tweetdeck.com
• Objectives • Audience• Research• Planning• Doing• Measure
Next Steps: Finding Your Way
• www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media?
• nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations
• www.timdavies.org.uk/2009/02/27/explaining-twitter-in-one-page/
• www.slideshare.net/nathantwright/an-intro-to-facebook-and-twitter-for-nonprofits
• www.slideshare.net/AmySampleWard/twitterorg-twitter-for-nonprofit-organizations
• Search for: Social Media Non Profits UK
Thank you
This workshop is based on the work of:
Visit the Regional ICT Champions website atwww.ictchampions.org.uk