http://jmk.sagepub.com/ Journal of Macromarketing http://jmk.sagepub.com/content/25/1/54 The online version of this article can be found at: DOI: 10.1177/0276146705274965 2005 25: 54 Journal of Macromarketing Fred K. Beard One Hundred Years of Humor in American Advertising Published by: http://www.sagepublications.com On behalf of: Macromarketing Society can be found at: Journal of Macromarketing Additional services and information for http://jmk.sagepub.com/cgi/alerts Email Alerts: http://jmk.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jmk.sagepub.com/content/25/1/54.refs.html Citations: by cristina leovaridis on October 12, 2010 jmk.sagepub.com Downloaded from
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