10 0 10 0 10 0 10 0 10 0 20 0 20 0 20 0 20 0 20 0 30 0 30 0 30 0 30 0 30 0 40 0 40 0 40 0 40 0 40 0 50 0 50 0 50 0 50 0 500 4P’s Sports Marketing Entertainmen t Marketing Core Standards Catch all
Jan 02, 2016
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4P’s Sports Marketing
Entertainment Marketing Core
Standards
Catch all
Blending product, price, promotion,
and place.
What is the
marketing mix?
What a company offers customers to
satisfy needs.
What is the product?
Ways to encourage customers to purchase products and increase customer satisfaction.
What ispromotion?
The amount the customer pays for the product.
What is price?
The creation and maintenance of satisfying exchange relationships.
What is marketing?
Using sports to market products.
What is
sports marketing?
Three factors marketers consider to meet the goals of addressing customer needs while generating maximum profit
What are new opportunities, gross
impression, and timing?
Income that can be freely spent after fixed costs.
What is discretionary income?
Specific information such as age ranges of
the group, martial status, gender,
educational level and income.
What are demographics?
The number of times per advertisement or game that
a product or service is shown with a team.
What is gross impression?
Influencing how people choose to
spend their time and money on
entertainment.
What is a entertainment marketing?
Whatever people are willing to
spend their money and spare time
viewing rather that participating in.
What is entertainment?
The number of viewers the program attracted.
What are ratings?
The first movie with sound.
What is The Jazz Singer?
The _____ continues to evolve as a medium
(way) of distribution to make sports and entertainment
products available to the world.
What is the Internet?
Using advertising and other forms of
communication to distribute information
about products, services, images, and other ideas to receive a desired outcome.
What is promotion?
Involves locations and methods used to
make products available to customers.
What is distribution?
The process of establishing and
communication to customers the value or cost of goods and
services.
What is pricing?
Gathering and using information about
customers to improve business decision
making.
What is marketing\information management?
Designing, developing, maintaining,
improving, and acquiring products or services to help meet customers needs and
wants.
What is product/service management?
A company who supports a team financially in return for
product advertisement is called a ___________.
What is a sponsor?
True or False?
Television networks are satisfied with the
viewership of male viewers ages 12 - 34
What is false?
The first movie with sound, The Jazz Singer,
premiered in this year.
What is 1927?
Direct communication with customers,
satisfying customer needs, and anticipating future customer needs.
What is selling?
The first theme park to bring animated characters to life.
What is Disneyland?
This type of marketing creates fierce competition among companies
and creates confusion among
the audience
What is ambush marketing?
Final Jeopardy
The number of viewers, rounded up to the nearest million, that watched the
2014 Super Bowl.
What is 112 million?