THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS: 10 WISDOM PILLS
10 wisdom pills from The Next Web Conference
Jul 06, 2015
Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
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THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS:
10 WISDOM PILLS
#0WHY TNW RAISED THE BAR
IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”.
TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE.SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.
#1 RECYCLE HUMAN POWER.
DUOLINGO TRANSLATES ARTICLES AND BOOKS WHILE GIVING PEOPLE A FREE TOOL TO LEARN
A LANGUAGE AND RECAPTCHA DIGITALIZES BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK
TO LEARN MORE!
#2 DISRUPTION
HAS BEEN DISRUPTED.
NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO
DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS.
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MORE!
#3 THE AGE OF FEATURES
IS OVER. WELCOME TO THE EXPERIENCE ERA,
FOCUSED ON USER SOLUTIONS. I DON’T CARE ABOUT WHAT YOUR
PRODUCT DOES, I CARE ABOUT THE PROBLEM YOUR PRODUCT SOLVES.
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MORE!
#4 THIS IS NOT
ONLY ABOUT TECHNOLOGY.
THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE.
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MORE!
#5 THE FUTURE IS WRITTEN
BY DOING THINGS.THERE IS NO PLAYBOOK TO WRITE THE FUTURE. YOUR OWN VISION IS
THE FATHER OF INNOVATION. BE THE DISRUPTER.
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#6 CONTENT IS A COMMODITY.HOW VIDEOS BECOME VIRAL?
1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT.
2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT.
3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT.
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#7 ATTENTION IS
THE NEW CURRENCY.ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT,
ALL IN ORDER TO MAKE BRAND MESSAGES LAST LONGER THAN A TWEET AND BUILD STRONGER
BRAND PURPOSES.
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#8 SECOND SCREEN IS NOT THE SECOND
ANYMORE.
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FIND A WAY ON HOW TO BE PART OF THE CONVERSATION IN A FACILITATING, SOCIAL AND NON-INTRUSIVE WAY.
#9 ADD MUSIC
TO YOUR S.M. STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND: - OWN A MOMENT, EMOTION OR ACTIVITY.- SHARE GREAT MUSIC FOR THAT MOMENT.- MAKE CONSUMERS RETURN AND ASK FOR MORE.
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FREE IS A LIE.
IF YOU ARE NOT PAYING FOR THE PRODUCT, YOU ARE THE
PRODUCT: HOW GOOGLE AND OTHER COMPANIES ARE BUILDING YOUR “ANOTHER YOU” TO TEST IT IN A LAB.
#10
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THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY:
10 WISDOM PILLS
AGUSTIN SORIANOSTRATEGY DIRECTOR
SIMON VAN OLDENBEEKCREATIVE STRATEGIST
CLICK ON THE PICS TO
LEARN MORE ABOUT US!
THANKS!
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