@StoneyD Stoney G deGeyter @polepositionmkg
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@StoneyDStoney G deGeyter
@polepositionmkg
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
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arketingChecklist.com
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
#1: Domain Names and URLs
Memorable Readable Short
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Follow Best Practices Mobile Friendly
Easy to Navigate
#2: Website Design
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Fix Broken Links Canonical URLs Reduce Code Bloat
#3: Website Architecture
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Keyword Research Titles, Tags & Content Local Optimization
#4: On-Page Optimization
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Focus on Benefits Consistent Voice Visually Appealing
#5: Content Marketing
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Set Up Sharing Choose Platforms
Wisely Engage
#6: Social Media Marketing
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Display Security Certs Explain Protection
Protocols Link to Contact Info
#7: Privacy and Security
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Forms & Error Messages Ecommerce & Carts
Trust & Credibility
#8: Conversion Optimization
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Know Conversion Values Install Tracking Compete Ads
#9: Pay-Per-Click Advertising
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
Establish Goals Set-Up Custom Alerts Track Internal Search
#10: Analytics
10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu
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