IGNITE YOUR content online @markwschaefer 10 ways to
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IGNITE YOURcontent online
@markwschaefer
10 ways to
There is no economicvalue in simply producing
content.
For value to occur, the content must be seen, shared and connected to an audience.
It must ignite!
That’s what this short guide is for.
Here are 10 ways to help you ignite your content online.
PUSH THE
RIGHT BUTTONS
1
Add social sharing buttons to your site.
Add social sharing buttons to your site.
Obvious? Yes! But you'd be surprised by the number of sites that don’t have them.
A recent study showed thatcontent with sharing buttons
is 700 percent more likelyto be shared.
This free tool works great:
It’s mobile-friendly and completely customizable.
BE VISUAL
2
Add visuals to your blog posts.
Read something and you’ll remember 10% of it three days later.
Blah blah blah blah blah blah blah blah blah blah blah blah
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda
Blah blah blah blah blah blah blah blah blah blah blah blah.
Important News of the Day
Add a picture and you’ll remember 65%.
According to research, adding a photo or illustration doubles
the probability that your content will be shared.
Need high-quality free stock photos?
Death to Stock Photo New Old Stock
Unsplash Flickr Creative Commons
ENCOURAGE COMMENTS
3
People who care enough to comment on your content are also highly
likely to share it with their network.
There are a few ways you canencourage comments on your content.
Mention influencersin your post.
End your post with a question.
Mention influencersin your post.
End your post with a question.
Mention influencersin your post.
Ask a few friends to leave a comment.
BE INSPIRING
4
Research into the most-shared articles on the web uncovers
3 primary emotions in the content:
laughter
laughter
entertainment
laughter
entertainment
awe
Joy is a driver of social action.
So keep things positive!
MAKE IT LOOK GOOD
5
How your site looks is an important indicator of whether your content is share-worthy.
If your site is classy, people will feel classy sharing your content.
Be responsive
Your site design should also…
Make sharing content easy
Amplify great content
Focus on readers
The great news is, it’s never beeneasier to have a well-designed website.
REMIX CONTENT
6
Every piece of evergreen content you produce can be transformed
into new content.
Popular blog posts canbecome SlideShares.
149K views
Helping you find a new audience for your content
59K views11K views 15K views
List posts make great infographics too.
Here are a few more ideas…
Combine themed blog posts into an ebook
Add audio to slides & upload to YouTube
Take the audio from video & podcast it
FOCUS ON NEW
RESEARCH
7
Research is a great resourcefor rich content creation ideas.
The key is putting your ownspin on it.
What did you learn from this new research?
Here are some questions toask yourself as you create…
What surprised you? What doesn't make sense?
How can the research be applied to your industry?
What new ideas does this enable?
GO LONG
8
According to an analysis of 100 million web articles, long-form content gets shared more than
short-form content.
Yet short-form content abounds on the web.
This is your opportunityto do what few dare to do.
This is your opportunityto do what few dare to do.
Go long!
Here are a few things to helpyou write long-form content:
Use a list structure
Break up text with sub-headings & bullet points
Write short, easy-to-read paragraphs
DETERMINE THE BEST
TIME TO POST
9
Don’t fall for blog posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best Times To Post Content Online
We surveyed the top self-proclaimed social media gurus for their advice on when to post online. Here it is.
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.
Don’t fall for blog posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best Times To Post Content Online
We surveyed the top self-proclaimed social media gurus for their advice on when to post online. Here it is.
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.
(despite the convincing photo)
The truth is that the ultimate best time to post is based on a
number of factors.
And sharing peaks on different days for every industry.
And sharing peaks on different days for every industry.(Whether you’re blogging about the latest in workplace fashion or the history of space travel)
And sharing peaks on different days for every industry.(Whether you’re blogging about the latest in workplace fashion or the history of space travel)
It's up to you to figure out the best posting schedule for your business and customers.
ADD YOUR PERSONALITY
10
To stand out on the web today, you have to make your mark.
Share your unique experiences.
Don’t write for machines.
Write for humans.
Phew. That’s a lot to digest.
1. PUSH THE RIGHT BUTTONS. 2. BE VISUAL. 3. ENCOURAGE COMMENTS. 4. BE INSPIRING. 5. MAKE IT LOOK GOOD. 6. REMIX CONTENT. 7. FOCUS ON NEW RESEARCH. 8. GO LONG. 9. DETERMINE THE BEST POSTING TIME. 10. ADD YOUR PERSONALITY.
HERE’S A QUICK RECAP
I hope you’re inspiredto create content that ignites.
The good news isyou don’t have to
do it alone.
The good news isyou don’t have to
do it alone.I wrote my newbook for you!
Learn how to ignite your content, your marketing, and your business with The Content Code.
GET IT NOW ON AMAZON
SHARE WITH A FRIEND!
SAY HELLO ONLINE!
CONTENT @markwschaefer
DESIGN @sarahsmason
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