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Before we begin!
What is the one tool you can’t imagine running your business without?
Test out the chat box by answering one or both of these questions!
Do you currently create video content?
A few helpful tips for today’s webinar
If you have a question, please use the chat box you see displayed in your webinar control panel
At any time if you’d like to get more info, please email [email protected]
Yes this will be recorded! You will receive the video recording via email within 24 hours.
AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.”
Carrie Tittle
Tittle Construction Brothers
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“We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.”
Chad Muth
Muth & Co. Roofing Inc.
Today’s Giveaway!
1 lucky attendee is going to take home a free GoPro!
Must stay until end of webinar!
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Today’s Speakers
Shashi BellamkondaChief Marketing Officer
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Chris PetraccoPresident
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2017 is the Year of Video2016 was the Year of Video2015 was also the Year of Video…..
Got questions? Use the chat box!
Not every video will go viral!
8https://www.youtube.com/watch?v=Mh4f9AYRCZY SurefireLocal.com
You could “Blend” your videos to make them interesting
9https://www.youtube.com/watch?v=ftuUiXpFhwU SurefireLocal.com
What people are watching this week!
10http://adage.com/article/the-viral-video-chart/visible-measures-viral-video-chart-03-06-17/308187/
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Do you produce your own videos?
A) Yes
B) No, we outsource video
C) No, we don’t use video content
Question 1!
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Do you have a YouTube channel?A) YesB) Not yet!
Question 2!
10 Steps to Creating & Promoting Your Video
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Step 1: What is your story?
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● Create awareness and promote your business?
● Reviews
● SEO/Content value?
● Increased traffic to your website?
● Increased leads and sales?
● Employee recruitment?
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Step 2: Who are you trying to reach?
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Pro Tip! Timing is critical to the success of your release—when are you most likely to grab their attention?
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Image Credit: Kris Krug
Step 3: Plan your production
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● Learn from the best
● Can you produce in-house or will need a pro?
● Brainstorm themes & stories that match your objective
● Create 3 versions & discuss which is the winning storyHave you tried shooting videos with
your smartphone?
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Step 4: Did know 1BN hours of videos watched daily?
17SurefireLocal.com
YouTube● When uploading, add your brand name and
relevant tags about the subject of the video
○ Be direct with the title for search purposes
● Search similar videos on YouTube and add a comment letting them know about your video
● Engage and respond to people who comment (positive and negative) on your video
Facebook● Upload the video to your company Facebook
page
● Post from personal pages to increase reach (employees can help a lot)
Step 5: Click once and share all over
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● Publish once & your video gets added to over 72 different maps, directories & listings
● Share on social and your entire web footprint
Step 6: Create a YouTube/Facebook ad campaign
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● Create a Google ad campaign
● Use TrueView video ads so that you’ll pay for only engaged users (watch for +30 sec)
● Laser target your videos to any audience in the Google Network using keywords, demographics, affinity groups, shopping behavior, remarketing lists and more!
● Facebook Ads
○ Enhanced targeting...even to the fans of your competitor’s page!
SurefireLocal.comhttps://www.youtube.com/watch?v=g0zJNjGM5Dw
Step 7: Connect with community & industry influencers
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● Work within your community
○ Let them know you’re working on something big!
○ Remind them when your video goes live
● Engage influencers via social media
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Step 8: Create a specific email marketing campaign
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● Send a special update to your email list
● Include a link to the video in your next newsletter
● Share the video with your employees internally
● Have your team add a link to the video in their email signatures
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Step 9: Prepare for any crisis or controversy
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● Accept that you can’t please everybody!
● Consider all possible negative feedback ahead of time
● Prepare various responses to possible concerns; then tailor the reply to the platform (Facebook, YouTube, Twitter, email, etc.
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Step 10: Post-release promotion
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● Send a press release
● Create a post and share the results
● Send a thank you email to everyone who worked on the project
● Submit your video to industry award contests
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Quick Check-in! Have questions?
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Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email [email protected]
...and a Google Chromecast!
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1, 2, 3, YouTubeVideo ads show what you have to offer. Watch it work for your business.
● Overview● Case Studies● Make a Video● Launch an Ad
What are video ads?Any video uploaded to YouTube can be an ad. Pre roll video ads appear before other videos on YouTube. Other video ads appear beside playing videos and in search results.
What does video advertising cost?You have complete control over your daily budget, so you can spend what you’re comfortable with.
Plus, you only pay when someone engages with your ad. If they skip it before 30 seconds (or the end) you don't pay a cent.
Who can I target?YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
How do I measure the results?YouTube has built-in Analytics that make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.
● See how many views you paid for.● See where your ad is viewed.● See how many clicks you got.
Case Studieshttps://www.youtube.com/yt/advertise/case-studies.html
The YouTube Director for business appCreate polished video ads right from your phone - for free.
Here are some topics and questions you may find useful when introducing your business.
Get started right away.
Every business has a story to tell
Here are some topics and questions you may find useful when talking about your product or service.
How to create your promotion
How to teach people about your business
Let's launch your video marketing campaign
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Your Digital Footprint
Dark Gray92 / 92 / 92
Orange255 / 100 / 20
Yellow255 / 155 / 0
Red200 / 35 / 45
Content
AdWords
SMBSocial
Directories
Reputation
Website
Analytics
When to Seek Help
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Self-made Videos
● Storytelling & company culture
● Timeline photos
Professional Videos
● Product or Services
● Before & After
Testimonials/Reviews
Do you know videos produce reviews?Ask us how by emailing [email protected]!
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Interested in a tool that can:
● Get reviews right from your project site
● Geo-Tag your customer area to your website
● Increase SEO
● Generate social and website content
Drum roll please! Today’s lucky winner of a GoPro is...
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Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email [email protected]
...and a Google Chromecast!
SurefireLocal.com
Don’t Forget!
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