10 Ways Social Media Marketing Is Like Running A Pizza Joint

What does a pizza business and social media marketing have in common? Lots of things, as it happens. Here are 10 Ways Social Media Marketing Is Like Running A Pizza Joint.

ITarget the right people: In the same way you wouldn't open a pizza parlor in the desert,

choose the social networks where your audience already hang out. Photo Credit: Thomas Hawk

Don't spread the sauce too thin: being awesome on one or two social networks is better than

being average on many more. Photo Credit: mhaithaca

If you mess up the order, make it right: When customers complain, don't get defensive, just

solve the problem and make them happy. Photo Credit: greg.turner

Offer a variety of flavors: Cater to people's varying tastes by posting different types of

content to see which resonates best. Photo Credit: Eric.Parker

Run promotions: Most of your time should not be spent self-promoting, but if your strategy

is sound, you'll have earned the opportunity once in a while. Photo Credit: tiffa130

Take your time: The perfect pizza doesn't bake in seconds, and nor does a successful social

media marketing strategy emerge overnight. Photo Credit: sea turtle

Speedy delivery is key: Respond to comments and mentions as soon as you possibly can. Photo Credit: shootamins (f/1.7) via Compfight cc

Go above and beyond: From time to time, make one of your own customers feel special with

your own version of a doodle inside the pizza box. Photo Credit: mytoenailcameoff

Ask for feedback: a pizza place thrives when it knows what its customers do and don't enjoy

about its service, and the same applies to your social media output. Photo Credit: Mesq

Track performance: A pizza joint needs to know its best sellers, whether its deliveries are

on time, and if it is meeting its sales goals. Similarly, keep on top of social media

metrics to help measure your own ROI.