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A Key To Craft a Meaningful Communication Know What They Want To Learn Know Your Customer Through Wifi-Marketing & Big Data
14

10 ways analytics can tell you when and what to market

Jan 15, 2017

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Eric Burns
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Page 1: 10 ways analytics can tell you when and what to market

A Key To Craft a Meaningful CommunicationKnow What They Want To Learn

Know Your Customer Through Wifi-Marketing & Big Data

Page 2: 10 ways analytics can tell you when and what to market

10 Ways

Analytics

Can Tell You

When and

What to

Market?

Page 3: 10 ways analytics can tell you when and what to market

Demographic Details Show You Who You’re Talking To?

Page 4: 10 ways analytics can tell you when and what to market

➔ Age Rage

➔ Preference

➔ Habits

Wifi-Marketing Helps You to ‘Explore’

Page 5: 10 ways analytics can tell you when and what to market

Find

Communities With Your

Customer

Base

Page 6: 10 ways analytics can tell you when and what to market

Customer Social Habits Reveal More Than You Think!

Page 7: 10 ways analytics can tell you when and what to market

Strike While The Iron Is Hot!

Page 8: 10 ways analytics can tell you when and what to market

Design Specials Around The Customers You Have and The Ones You Want

Tip

If you’re effectively

marketing to your

customer’s

demographics you’re

also marketing to

their friends.

Page 9: 10 ways analytics can tell you when and what to market

Word Of Mouth Advertising with Shareable Communication

1. Share Incentives2. Encourage the recipient to Re-tweet, forward, or post.

Page 10: 10 ways analytics can tell you when and what to market

Avoid Communication Fatigue By Choosing Platforms Smartly

Page 11: 10 ways analytics can tell you when and what to market

Tailor Advertising and Messaging to Customers

Built-in Analytic tools helps in:

1. Creating tiny test markets2. Creating most meaningful ads &

messages

Page 12: 10 ways analytics can tell you when and what to market

Avoid Fatiguing Them With Too-Frequent Communication

Don’t Waste Your Words

Page 13: 10 ways analytics can tell you when and what to market

Encourage Two Way Communication

Offer Polls and share them on Social Media

Know Your Customer Through Wifi Data

Ask For Their Opinion, Suggestions and Feedback

Page 14: 10 ways analytics can tell you when and what to market

Summary:Analytics Makes the Marketing Easier & Systematic