10 Trends to Shape 2016 for Online Retailers www.perpetto.com
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10 Trends toShape 2016 for
OnlineRetailers
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eCommerceContinues ToGrow
WORLDWIDE GROWTH
eCommerce is rapidly changing theretail industry. The growth rates areremarkable and 2016 will not make anexception.
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Mobile RevenueWill Catch UpWith Desktop
MOBILE REIGN
Smartphone and tablet users become aconstant opportunity for retailers.Shopping can happen anywhere,anytime.
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Online BecomesMore Customer-Centric Than Ever
PERSONALIZATION
Full-service shopping experience is acustomer expectation. Behavior hasshifted towards individualization ofoffers and content.
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DeliveryOptimization
THE "NOW" DEMAND
It is essential that retailers deliverbetter, even free shipping, same-dayservice and free return delivery.
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Big Data AndActionableAnalytics
EVERY CLICK IS DATA
Real-time actionable analytics areto take over and empower retailersto capitalize on their vast data.
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Millennials AreThe King
POWER OVER SHOPPING
Tech-savvy millennials have the bestpurchasing power, being the group tohave more spending power than anyother generation.
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Social AndShoppingBecome One
DIRECT PURCHASES
Retailers should engage, driving theconversation and delivering productinformation straight to the consumervia social channels & buying options.
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Multi-ChannelShopping
ONE PURCHASE CYCLE
Consumers want smooth interactionsacross all channels, and providing thatwill be one of the biggest challenges thatretailers face in the near future.
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Online LoyaltyPrograms
PERSONAL TREAT
Loyalty programs will boost, providingbetter retention and brand loyalty,delivered through personal offers,exclusive sales, promotions, ratings.
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Bonus Tip
HOT CATEGORIES
Activewear, baby products, home décorand a few more to discover atwww.perpetto.com/blog
Hey! Grab the full paperwith more data at:
bit.ly/Free10TrendsDownload
and start reinventingyour online business!
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