10 tips to stay in control of the (social media) chaos

“The  Cluetrain  Manifesto”  

10  5ps  (out  of  99)  to  stay  in  “control”  amid  the  chaos  

Marc  Campman  

www.marccampman.com  

1.  Markets  are  conversa5ons  

2.  Enabling  powerful  new  forms  of  social  organisa5on  and  knowledge  exchange  

3.  There  are  two  conversa5ons  going  on.  One  inside  the  company.  One  with  the  market.    

4.  These  two  conversa5ons  want  to  talk  to  each  other.  They  are  speaking  the  same  language.    

5.  We  wonder  why  you're  not  listening.    You  seem  to  be  speaking  a  different  language.  

6.  The  inflated  self-­‐important  jargon  you  sling  around  —  What's  that  got  to  do  with  us?    

7.  We  like  this  new  marketplace  much  beVer.  In  fact,  we  are  crea5ng  it.    

8.  You're  invited,  but  it's  our  world.  Take  your  shoes  off  at  the  door.    

9.  Companies  that  do  not  belong  to  a  community  of  discourse  will  die.  

Markets  are  conversa5ons  

Talk  is  cheap  

Silence  is  fatal  Marc  Campman  

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