10 t i p s o n S o c i al M e d i a an d I n v e st o r Re l at i o n s S o c ia l m e dia f r o m t h e po in t of v ie w of I n v e s t o r Re la t io n s H o w s h o u ld lis t e d c o m pa n ie s be h a v e in r e la t io n t o s o c ia l m e di a ? C h r i s t i a n B r o sst ad , C o m m u n i cat i o n D i r ect o r S p ar e B an k 1 Gr u p p en A S , 1 2 t h N or dic I nv e s t o r Re l a t io n s C o n f e r e n c e S t o c k h o l m , 1 7 . j u n i 2 0 1 0 http://www.flickr.com/photos/rosauraochoa/3317861210/in/set-72157615199620315/ chrisbros christian.brosstad pengeroglivet.no
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10 tips on Social Media and Investor Relations - Christian Brosstad, 12th Nordic Investor Relations Conference - Stockholm, June 2010
Social media from the point of view of Investor Relations. How should listed companies behave in relation to social media?
Christian Brosstad, Communication Director SpareBank 1 Gruppen AS,
12th Nordic Investor Relations Conference - Stockholm, June 2010
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10 tips on Social Media and
Investor RelationsSocial media from the point of view of Investor Relations
How should listed companies behave in relation to social media?
A Brown Pelican covered in oil sits on the beach at East Grand Terre Island along the Louisiana coast on Thursday, June 3, 2010.(AP Photo/Charlie Riedel)
The public’s reality?
Things happening right now!A mash-up of information
1. 25 % of search results for the World’s Top 20 largest brands are links to user-generated content. • 34 % of bloggers post opinions about products & brands • 78 % of consumers trust peer recommendations. Only 14% trust
advertisements
2. 43 % of institutional investors and analysts regularly read blogs for business information
3. 47 % read blog posts which made them investigate an issue further
4. 85 % of financial services professionals under 50 are using social media
5. 63 % of US pro investors say social media will play an increasinglyimportant role in decision making
Sources: Socialnomics by Eric Qualman, Brunswick Group, Ledermark and SpareBank 1 Gruppen
A NEWmedia landscape
• New technology– 24-hour news cycle – The sender and the receiver are equal– Instant news on your mobile
• The new ‘journalist’– ‘Everyone’ can become a journalist– Operates outside traditional rules and conducts – Trusted as sources of information
This is a challenge for corporations
• New technology makes everyone a ‘witness’– Everyone can listen, talk, share and
publish – News spreads faster than ever – Big corporations are under
‘investigation’ by ‘everyone’– One unhappy customer can easily
create a huge crisis
• You can’t ‘control’ the news flow– Less control of corporate reputation– Need to engage and communicate