10 Tips for Growing Your Startup Globally

H e l l o A p p s W o r l d !

1 0 T i p s Fo r G row i n g G l o b a l l y

23:10:13

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W h o a r e y o u ?Courtney Boyd Myers (@CBM)

Founder of audience.io + 3460 Miles

Working with Makeshift, Fueled, SHADOW, Ignite100,

Artsy, REQQI, YPlan + Qriously

Forbes, The Huffington Post, PC Mag, IEEE Spectrum, The

Next Web, Wired UK

Former Director of Audience Development, General

Assembly

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P a c k i n g L i s t1. Funding:

• Growing internationally is expensive

• You only get one shot at launching in a new city

• Raise money from connected angels or VCs in the city you want to launch in

• Or have really thick bootstraps...

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P a c k i n g L i s t2. Pick a technology and business model that scales and makes sense in new markets

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P a c k i n g L i s t3. Landscape Analysis

•Potential Partners

•Target Demographics

•Companies that failed/succeeded before

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P a c k i n g L i s t4. Your Messaging + Company Mission Need to Translate

•Moms vs. Mums + a Jumble Sale?

•Humor doesn’t always translate!

•Does your startup name translate?

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P a c k i n g L i s t5. Yourself (time + travel=money)

•Events, Speaking Opportunities

•CEO Face Time with local partners and customers

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P l a n n i n g6. Boots on the Ground

•Rise of the mobile workforce

•Community Support + Evangelism

•Local support

•Government support?

•Get Plugged In!

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P l a n n i n g7. Pick Your Partners + Evangelists Wisely

•Partners are crucial

•Reputation by association will make or break you

•Worth the time + money to choose the right ones

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P l a n n i n g8. Social Media + Online Marketing

•The World is Global, Baby

•Media Partnerships + Email Marketing Partnerships

•Online marketing: Facebook + Twitter + Media

•SEM: Local SEO + AdWords campaign

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L a n d i n g9. Logistics

•Office space

•Taxes

•Legal

•Hiring

•Procurement Companies

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1 0 . E m b r a c e t h e l o c a l c u l t u re !

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CONCLUS ION

You’re not going to be able to grow globally without:

A Great Product

Money in the Bank

Knowing How to Market

...SO!

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CONCLUS ION

How can I make better Internet?

How can I finance a company?

How can I market?

Introducing Nat, Nico and Kevin!

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