10 Tips for Growing Your Email List (webinar slides)

10 TIPS FOR GROWING YOUR EMAIL LIST

TWEET!

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Follow us on Twitter: • @WhatCounts • @timbrechlin

Today’s hashtag: #TenTips

TODAY’S SPEAKER

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TIM BRECHLIN Inbound Marketing Manager, WhatCounts Email: [email protected] Twitter: @timbrechlin

WHAT WE’LL DISCUSS

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• Agenda

• Why List Growth is Important

• How to Build a List via Web

• How to Build a List via Other Channels

• Q&A

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CONTEXT

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• Inbox is more crowded than ever before • Organic social is plummeting • What do you own?

WHY EMAIL?

• Facebook is great, Twitter is great, LinkedIn is great…but…

• No matter how it’s collected, email is yours

• Would you build your house in your neighbor’s swimming pool?

• The ROI is there: Follow The Money

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WHAT DO WE DO?

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• 1. Highlight “What’s In It for me?” • 2. Consider Entrance or Exit Pop Ups • 3. Add a Subscribe Option on Every Form • 4. Consider Using a Progressive Opt-in Form • 5. Encourage Email Subscription on Your Blog • 6. Showcase your Emails on Social • 7. Ask People to Share • 8. Advertise in Search • 9. Make Unsubscribing Easy • 10. Ask at the End of Events

WHAT’S IN IT FOR ME

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• You have competitors. Don’t ever forget the value proposition.

CONSIDER ENTRANCE / EXIT POPUPS

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• Sometimes controversial; track your return!

ADD A SUBSCRIBE OPTION ON EVERY FORM

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• It never hurts to ask • Don’t you dare pre-check it,

though (CASL comin’)

CONSIDER USING A PROGRESSIVE OPT-IN FORM

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• More info = better intelligence = better sending

ENCOURAGE EMAIL SUBSCRIPTION ON YOUR BLOG

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SHOWCASE YOUR EMAILS ON SOCIAL

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• Even though you don’t own social, you can still use it

ASK PEOPLE TO SHARE

• The more eyeballs on your content, the better

• Be mindful of limits, however

• Facebook is now actively limiting organic Reach on posts asking for Likes and Shares

• This may have to be part of your paid strategy (remember, the social media free ride is over)

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ADVERTISE IN SEARCH

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• Engagement with display advertising can be an indicator of real interest

MAKE UNSUBSCRIBING EASY

• Unsubscribes Are Good

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WHERE IS IT?!

MAKE UNSUBSCRIBING EASY

• Just welcome the unsubscribe and move on

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ASK AT THE END OF EVENTS

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• Capitalize on the attention while you have it

BONUS TIP 11: SEND RESPONSIVE EMAILS (NO, SERIOUSLY, SEND RESPONSIVE EMAILS)

• Report: 1% of marketers sending responsive email, yet majority of email opened on mobile

• Simple formula: Better Email = Better List

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QUESTIONS?

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DOWNLOAD THE EBOOK!

57 Tips for Growing Your Email List

Free for you! Just visit www.whatcounts.com/the57.

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REACH OUT TO US

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WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts [email protected]

THANK YOU FOR ATTENDING!