Christine B. Whittemore What Makes for an Effective Online Presence
Jan 22, 2015
Christine B. Whittemore
What Makes for an Effective Online Presence
Christine B. Whittemore
• Chief Simplifier, Simple Marketing Now, LLC Social media & content marketing strategist
• Passionate about the retail experience, marketing to women, blogs & online content, helping companies get found online!
http://internetmarketingonlinecourse.org/how-to-make-a-website/, http://www.hubspot.com/lead-generation-quick-start-series/
Keywords
• Define you and your business• Reflect how prospects and customers find you
Personas
• Not all customers are the same– Contractors/installers– DIYs– Homeowners
• Each type has different questions, needs
Buying Cycle
• Not everyone comes to your website ready to buy– Learning– Figuring out options– Short list– Purchased– How to maintain product
Step 1: Google Yourself
• Company name• Keyword
Step 2: Examine What You See
• Are you findable?
Step 3: Evaluate Your Website
• Home Page– Calls to Action
• Headers/Footers• Menus• Capturing, nurturing leads
Step 5: Are you ‘Optimized’ for Search?
• Examine ‘meta data’• 1 keyword per web page
Step 6: How is Your Content?
• Does it educate?– Answer the questions prospects & customers
have?
• Is it written for people?• Is it fresh?• Does it tell your story?• Is it remarkable?
Step 7: Explore the Competition
• Google them• Check out their websites• Are they socially active?
{Think outside the traditional definitions of ‘competition’}
Step 8: How Social are You?
• Blog• Twitter• Facebook• LinkedIn• YouTube• Pinterest
Step 9: Claim Your Places Pages
Step 10: Repeat Periodically
• Check Google• Monitor your keywords• Review your website• Assess your social media presence
An Online Presence Thrives On
• An optimized website• Filled with ‘remarkable’ content
– Keywords– Personas– Buying cycle
• With thoughtful Calls to Action– Means for capturing lead information
• Ongoing nurturing to build relationships
To Learn More…
For links to articles and resources, click on http://simplemarketingnow.com/Coverings-2012/
Thank You For Attending!Christine B. Whittemore Chief Simplifier
Simple Marketing Now LLC– http://SimpleMarketingNow.com – [email protected]– Tel: 973-283-2424
• Content Talks Business Blog– http://simplemarketingnow.com
/content-talks-business-blog/
Questions?