10 THINGS YOU DID NOT KNOW ABOUT METRO READERS IN PHILADELPHIA

10 THINGS YOU DIDN’T KNOW

ABOUT METRO READERS!

PHILADELPHIA

1 in 3 are more likely to practice Yoga / Pilates than the

average Philadelphian

Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months

33% are a member of health / fitness club.

1 in 5 eats at a quick service restaurant 10 times

or more per month

Source: Scarborough Nielsen 2013-14. Philadelphia Past 30 days

40% more likely than the average Philadelphian!

30% shops at The Gallery at the Market East, Franklin Mills

and King of Prussia Malls

Source: Scarborough Nielsen 2013-14. Philadelphia. Past 3 months.

30 % visited the Philadelphia Zoo last year.

Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months

80% more likely to visit the Philadelphia Zoo.

35% uses car rental companies

Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months

23% more likely than the average Philadelphian!

1 in 5 go to upscale restaurant

Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.

61% more likely to visit a sit-down restaurant 10+ times every month.

26% drinks Vodka, 23% Rum and 12% Tequila

Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.

1 in 5 go to a Bar or Club . 54% more likely than average

Philadelphian

Source: Scarborough Nielsen 2013-14. Philadelphia

60%of Metro readers are single !

67% bought a lottery ticket last month

Source: Scarborough Nielsen 2013-14. Philadelphia

40% played slot machine

1 in 5 visited Atlantic City Casino 3-4 times last year.

62% more likely than average Philadelphian!

1 in 5 shopped at a Jewelry store last year

Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months.

47% more likely than the average Philadelphian!