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10 Things the CMO Needs to Know About Demand Generation from ANNUITAS

Jul 06, 2015

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Business

ANNUITAS

Most B2B Enterprises have trouble shifting from a tactical approach to a strategic one. A clear, defined Demand Generation strategy is what changes Marketing from a Cost Center to a Revenue Center.

We hope these 10 Things help the CMO drive strategic change in Demand Generation.
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Page 1: 10 Things the CMO Needs to Know About Demand Generation from ANNUITAS
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