10 Things in 10 Minutes - SEO

10 Things in 10 Minutes - SEO

Craig BaileyXEN SEO

www.xenseo.netwww.craigbailey.net

Start Timer

http://www.xenseo.net/

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1. Bill Gates cares about SEO...

• Do you?

www.craigbailey.net | www.xenseo.net

2. On-page vs Off -Page


• On Page (Stuff on your site)– Titles & Keywords– Images – Pretty URLS

• Off Page (Links from other sites)– DMOZ– Directories– Commenting

• Site– Analytics– Sitemaps– Webmaster tools


On Page

Title Tags (On Page)


Keywords for Title tags (On Page)

Use the Google Keyword Toolhttps://adwords.google.com/select/KeywordToolExternal


https://adwords.google.com/select/KeywordToolExternal

Image ALT (On Page)

<img src=“my-keywords.jpg” alt=“my keywords”>


Pretty URLs (On Page)

• www.mysite.com/my-keyword-phrase/ Versus• www.mysite.com/?p=22

• Depends on the capability of your CMS


http://www.mysite.com/my-keyword-phrase/

http://www.mysite.com/?p=22


Off Page

DMOZ (Off Page)

http://DMOZ.org


http://dmoz.org/

Directories (Off Page)

Best of the Web - http://BOTW.org


http://botw.org/

Commenting (Off Page)

• Add one awesome comment a week

• 2 Benefits– Sales– Link potential



Site

Analytics (Site)

Google Analytics - http://www.google.com/analytics/ Clicky - http://getclicky.com/ ChartBeat - http://chartbeat.com/


http://www.google.com/analytics/

http://www.google.com/analytics/

http://getclicky.com/

http://getclicky.com/

http://chartbeat.com/

http://chartbeat.com/

Sitemaps (Site)

• http://sitemaps.org/


http://sitemaps.org/

Webmaster Tools (Site)

• http://www.bing.com/webmaster/• https://www.google.com/webmasters/


http://www.bing.com/webmaster/

https://www.google.com/webmasters/

Recap


• On Page (Stuff on your site)– Titles & Keywords– Images – Pretty URLS

• Off Page (Links from other sites)– DMOZ– Directories– Commenting

• Site– Analytics– Sitemaps– Webmaster tools

10. Questions

• Free Personal site audit – email me– [email protected]

• More resources– www.craigbailey.net/resources – www.craigbailey.net/bloggers


mailto:[email protected]

http://www.craigbailey.net/resources

http://www.craigbailey.net/bloggers

10 Things in 10 Minutes - SEO

Technology

page links

page stuff

page vs

web http

comchartbeat http

sitemaps site http

title tags

google keyword toolhttps