10 Strategies for Building a Talent Pool That Makes Recruiting Easy

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10 Strategies For Building a Talent Pool That Makes Recruiting Easy

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Speaker: Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System Moderator: Connie Costigan Dir., Marketing Communication Halogen Software

10 Strategies For Building a Talent Pool That Makes Recruiting Easy

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© 2013 Halogen Software. All rights reserved. All contents are confidential.

10 Strategies for building a talent pool that makes recruiting easy

Today’s Presenters:

Connie Costigan Dir., Marketing Communication Halogen Software

Christopher Lee, Ph.D., SPHR Assoc Vice Chancellor for HR Virginia Community College System




© 2013 Halogen Software. All rights reserved. All contents are confidential. May 2009

Business Case

Over the past decade, talent has become more important than capital, strategy, or R&D… For many companies, that means that people are the prime source of competitive advantage. Talented people, in the right kind of culture, have better ideas, execute those ideas better - and even develop other people better.

~War For Talent McKinsey & Company


~Manpower: The Great Talent Shortage


~Manpower: The Great Talent Shortage


State of the Art

Research findings

Emerging trends…

Reporting of best practices

Progressive tips

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Xjy-y3R_RRbQnM&tbnid=Q0OQGjZEgR9lAM:&ved=0CAUQjRw&url=http://socialmedianonprofits.com/consulting/tv-reporter-2/&ei=M2t8UuqDLYm4yQHZsYHAAg&bvm=bv.56146854,d.aWc&psig=AFQjCNFrh4xp9QLaoK3X2V3qWm2w43G3mg&ust=1383972002391056


A community of qualified internal and external candidates who are actively interested in your

organization, industry, and your success in which you engage over time to fill vacancies or refer

people they know…

A talent community is a network of candidates, employees, alumni, and our social and professional

networks allowing productive two-way communication between all permitting and willing connections.


Pool vs. Database • Opportunity to interact • Building Relationships • Conversations • Engagement • Established value


Characteristics • Community • Shared values or interests • Communication • Collaboration • Openness • Engagement • Feeling included


Buzz Words • Bench Strength • Pipeline • Community of Interest • Talent

• High Performers • High Potentials • Key Positions/Critical Roles • Key levels

• Talent Profiles • Competencies


Strategy Categories

Infrastructure

• Always • 4P

Technology

• Tech • Pages • Social Media

People

• Employees • Ambassadors • Customers • Companies • Diversity

Activities

• Host • Engage • Develop


Always be recruiting • Build bridges before you need to cross … • NPR and Network • Tell everybody • Tell everybody we are always looking • Tell everybody that we like talent ….. • Get everybody involved in recruiting


Talent Pool Strategies OFFENSE DEFENCE

Targeted Recruiting Advertising

Conversations Image Advertising

Social Media Strategy Employment Brand

Building a Community Job Board

Employee Ambassadors Employee Referrals

Development --------

Internal and External Internal


4p • Policies • Procedures • Programs

• Referrals • Campaigns

• Protocols • In-house/External recruiters • Points of contact, website, etc.


10 Strategies for Building a Talent Pool


~Oracle, Talent Mobility White Paper

Technology

1


Use Technology to Facilitate the Entire Process

• Turn Skill Bank into a Talent Pool • Talent Profiles • Applicant Tracking Systems/Recruitment mechanisms • Integration of internal information about employees • Social Media • Engagement Activities

• Tracking, Communicating, Sharing…

• Forums • Virtual Conferences • Create home and meeting place for community of interest



Creating Internal Talent Pools: Assessing Performance and Potential


Creating Internal Talent Pools: Mapping Performance and Potential


Creating Internal Talent Pools Targeting Competence Level By Pool


Creating Internal Talent Pools


Build An Employment Landing Page

• Landing place where interest is funneled • Branding Location

• Not an ‘applications taken here’ page

• Meeting Place • One-Stop shop for information • Keep them coming back ‘home-page’

• Build community and interactivity • Forums • Questionnaire • Social media

• About Us Information (read: propaganda) • Video, video, video 2





Social Networking …. • Old School social networking • Develop online presence • Hire a social media recruiter • Participate in the 21st century • NPR

3



Hire Your Own Employees • Retain best talent by …

• Moving to highest priority • Career Pathways • Incentives

• Develop their potential by … • Cross Training • Key Assignments • Interim Assignments • Project teams • Sponsor targeted ERG’s or affinity groups

4


Hire Your Own Employees: Develop Their Potential


Hire Your Own Employees Monitor Results of Your Internal Talent Pool


Hire Your Own Employees: Talent Profiles A Holistic View of Your Internal Talent Pools


Hire Your Own Employees • Replicate talent by …

• Targeted Employee Referrals (you identify employees) • ERG’s • Employees involved in communities of interest and

sponsored group • Support their efforts, interests

• Combine referrals with retention efforts • Retention interviews • Focus groups • Invited a _________ to work • Open Houses • Picnics • Community service and charitable events


Ambassadors • Unleash the Army

• HR enlists the whole village • Military Expedition

• Equip them with stuff (e.g. propaganda, cards, fliers, links, etc.) • Train them on how to do it • Support them with 4P’s

• Beyond Employee Referrals to Ambassadors • Managers

• Train, empower, and rate them, etc. • List building

• On-going Networking • Cultivate employees, sponsor groups, make presentations, etc. • Recruit speakers at conferences, thought leaders, etc.

• Guaranteed interview 5


Hire Your Best Customers • They love your products • Passionate about your company/brand • Have great ideas about how your product and

services are really consumed • Likely have good ideas about product improvements • …

6


Hire Your Best Customers • “Hey, we are looking for a new ________? Do you

know anyone who is interesting in doing things like ………?”

• Techniques • Signs in window • Fliers in products • Newsletter • Comment cards • Open Houses/Product launches • Direct Mail • Search customer reviews and forums


Poach from other Companies • War for Talent • Targeted recruitment from …

• Great Companies • Competitors • Particular industries • Vendors • Associations

• Failed ventures, M&A • Competitive offers • Clearly define culture and fit • Breadcrumbs with former employees 7



Diversity • Yes, diversity…are you fishing in the same old ponds? • Are you using the same bait? • Are you using the same techniques? • Check the facts and statistics …

8


Host/Sponsor a Community • Host and fund a gathering of people who like ______

• Alumni • Bikers and Programmers • Model Airplane Society • Runners Club • 4H • User Conferences • Social responsibility/Advocacy Group

• Brought to you by the makers of … • Get employees involved in sponsored groups

9


Engage • Give Value • Involve • Build Community • Relevance, belonging, community • Engagement, collaboration • Don’t fake it

• Similar values, interests, etc. • Product Development

• Free assessments

• Games • Hack-a-thons • Contests

• Beta-testers • Focus groups • Meetings • Surveys 10



Develop • Free Professional Development

• Webinars • Websites • Events • Surveys and share results

• Cultivate the talent and interest of target audience over time

• Brought to you by the makers of …..

11




Review

Infrastructure

• Always • 4P

Technology

• Tech • Pages • Social Media

People

• Employees • Ambassadors • Customers • Companies • Diversity

Activities

• Host • Engage • Develop


Review Building Relationships

Community Interaction, involvement, engagement

Conversations Genuine value proposition

Social networking for the 21st century


• Additional questions regarding the webinar? Contact: Christopher Lee- [email protected] • For additional Halogen Software inquiries or to

request a personal demonstration, contact: Connie Costigan – [email protected]

Q&A

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mailto:[email protected]

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10 Strategies for Building a Talent Pool That Makes Recruiting Easy

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