Peak State Ltd How to scale-up and grow your Startup? Anuj Khanna CEO, Peak State Consul1ng February 2017
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PeakStateLtd
How to scale-up and grow your Startup?
AnujKhannaCEO,PeakStateConsul1ng
February2017
PeakStateLtd
AnujKhanna,PeakStateConsul5ngStrategyConsultant/BusinessCoach/VirtualCEO/
AdvisortoVC&PEfirms/NonExecDirector
MBAMarke1ng,UniversityofSheffield
BAEconomics,UniversityofBombay
WorkingintheTelcoms,IT&Mediasectorsince1996
CLevelbusinessexperiencewithHutchisonTelecom,
Vodafone,NetsizeGemalto,DialogueCommunica1ons
andOperaSoWware.
Workedwithglobaltelecomanddigitalmediabrands
acrosscon1nents.Globalbusinessdevelopment
exper1seinthetechsector.
PeakStateLtd
StrategyConsul5ng,Clientreferences
PeakStateLtd
How to scale-up and grow your Startup?
AnujKhannaCEO,PeakStateConsul1ng
February2017
PeakStateLtd
Step1:Buildproductsthatcanbedeployedglobally
PeakStateLtd
Step2:Customiseandlocalise
• Languages
• Currencies
• Pricingmodels
• Paymentmethods
• ProductaZributes
• Delivery&collec1onop1ons
• Accessibility
PeakStateLtd
Step3:Createaravingfanclubforyourproducts
• Strongaddic1veproposi1on
• Connectwithcustomersemo1onally
• Asenseofbelongingandcommunity
• Customersasbrandambassadors,preachersandmarketers.
• Trustandbonding
• Selffulfillingprophecy
• Customergeneratedbranditera1onandenhancement.
PeakStateLtd
Step4:Guerillamarke1ng
• Focusoneaseofservicediscovery.
• Educa1onal,entertaining,interac1veand
usefulmarke1ngcontent.
• Social,viralandusergeneratedmarke1ng.
• Lookformarketgaps
• Ifyougetlemonsmakelemonade
• Exploitmarke1ngopportuni1escreatedby
newmedia
• Keepcostslow
• Invi1ngproposi1on
PeakStateLtd
Step5:Sell,SellandSell
• Easytobuy,subscribe,installanduse
product.
• Easytounderstandpricingandrevenue
model.
• Mul1plepointofsaleandpaymentmethods.
• Maximizedistribu1onpartnerships.
• Find“BigBrother”sponsors,referrersand
bundlerstopushyourproducts.
• Don’tfeelshy(businessisacontactsport)
PeakStateLtd
Step6:Focusandbringorderinyour“OrganisedChaos”
• Thinklongterm
• Introducestrongfinancialandlegalprocesses.
• Delegatewhererequiredandbuildawinningteam
• Outsourcenoncoreservices
• Beprudentwhilemakingbuildorbuydecisions
• Hireandrentshouldbethefirstop1ons.
• Ensuregoodcorporategovernanceandcompliance.
• Donotget1edintolong-termleases,
unwantedcontractsandmessycustomerimplementa1ons.
• Controlcostsandimprovequality
PeakStateLtd
Step7:Seekexper1se,mentorsandfriends
• Welcomeexternalperspec1veandadvicefrom– Customers– SubjectmaZerexperts– Investors– Strategyconsultants– Mentors– Advisors– Analysts– Personalcoach– Industrypeers– Friendsandfamily
• Youarenotalone!
PeakStateLtd
Step8:Improve,innovateandbeopen-minded
• Beopentorevisingbusinessandrevenuemodelswhenrequired.
• Improveproduct
• Changingsalesandmarke1ngstrategy
• HireandFire
• Innovateanditerate
• Restart,Restructureorrelocate
• Partnering,selling,buyingormerging.
• Don’tblameothersandmakeexcuses
• Walkawayfromabaddealandrecogniseagoodone.
PeakStateLtd
Step9:Seekfurtherinvestmentifrequired
PeakStateLtd
PeakStateLtd
Step10:Trustyourhopesnotyourfears
“Whenyouareinspiredbysomegreatpurpose,someextraordinaryproject,allyour
thoughtsbreaktheirbonds:Yourmindtranscendslimita<ons,yourconsciousness
expandsineverydirec<on,andyoufindyourselfinanew,greatandwonderfulworld.
Dormantforces,facul<esandtalentsbecomealive,andyoudiscoveryourselftobea
greaterpersonbyfarthanyoueverdreamedyourselftobe.”PATANJALI
Unleashyourpoten<al
PeakStateLtd
HowcanIhelpyou?
– BusinessStrategyConsul1ng– Leadershipcoaching,nonexecu1vedirectorshipand
boardadvisory
– Corporateexpansion,growingsalesandrevenues.– Fundraising,Investmentappraisal,duediligence,
financing,mergersandacquisi1ons.**
– Businessdevelopmentandmarke1ngstrategy
– Digital,ITandmobilestrategy
– Newmarketentry
– Businessturnaroundandchangemanagement
– Productdevelopmentandlifecyclemanagement
– Mentoringandadvisingyoungentrepreneurs,familyinvestmentofficesandpoli1calleaders.
**PeakSateLtddoesnotofferanyfinancialadviceorregulatedfinancialservices.AnysuchservicesmaybeofferedinpartnershipwithourregulatedPrivateEquity,VentureCapitalandMergers&Acquisi1onsadvisorypartnersunderseparatecontractualtermsandcondi1onsdirectlywiththeregulateden11es.
PeakStateLtd
Thankyouforlistening.Ihopeyoufoundthispresenta<onusefulandpleasefeelfreetocontactmeifyouneedanyfurtherinforma<on.
AnujKhannaDirector,PeakStateLtd
Email:[email protected]:+447916056916Skype:anujkhannaWEB:www.peakstate.com
Linkedin:hZps://uk.linkedin.com/in/anujkhanna
PeakStateLtd
“Unleashyourpoten0al’PeakStateConsul1nghelpsbusinessesinachievingacceleratedgrowth
bybuildingawinningstrategyandgerngexponen1alresults.
www.peakstate.com
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