10 Secrets from South by Southwest (SXSW) Matthew C. Funk Social Media Marketer September 25, 2013
10 Social Media Secrets Slipped From South by Southwest
Jan 22, 2015
Matthew Funk has returned from the mecca of the interactive community, South by Southwest, and he’s bringing back the techniques, tools and revelations that they’re charging $1,000 a head for in Austin. 10 Social Media Secrets Slipped from SXSW will give you a down-to-earth view of the newest in South by Southwest social media from one of the foremost futuristic thinkers in the digital marketing world. Funk will cover each of these exclusive developments in interactive marketing, analyze it and apply it to your industry—the automotive space—both large and small.
SXSW concentrates the world’s thought leaders to plan the technologies of the future, but beginners and experts alike can benefit from 10 Social Media Secrets Slipped From SXSW. Funk simplifies complex systems by focusing on their core principles, turns buzzwords into basic English and shows you step-by-step methods of obtaining cutting-edge marketing tools. The universe of digital marketing will be explored through the lens of social media, with topics ranging from the Fate of Facebook, Evolutions in SEM/SEO and Where Mobile is Going—a comprehensive look at how social fits into all corners of your dealership’s commerce.
Packed with privileged information and picked apart by a leading expert, Funk’s 10 Social Media Secrets Slipped From SXSW will help you navigate the future of digital marketing.
SXSW concentrates the world’s thought leaders to plan the technologies of the future, but beginners and experts alike can benefit from 10 Social Media Secrets Slipped From SXSW. Funk simplifies complex systems by focusing on their core principles, turns buzzwords into basic English and shows you step-by-step methods of obtaining cutting-edge marketing tools. The universe of digital marketing will be explored through the lens of social media, with topics ranging from the Fate of Facebook, Evolutions in SEM/SEO and Where Mobile is Going—a comprehensive look at how social fits into all corners of your dealership’s commerce.
Packed with privileged information and picked apart by a leading expert, Funk’s 10 Social Media Secrets Slipped From SXSW will help you navigate the future of digital marketing.
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Transcript
10 Secrets from South by
Southwest (SXSW)
Matthew C. Funk
Social Media Marketer
September 25, 2013
10 Secrets from South by Southwest (SXSW)
Matthew C. Funk
Social Media Marketer
September 25, 2013
If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered
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QUESTIONS
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10. Google Glass
• Google is Experimenting
• “Augmented Reality”
• Unlikely to Succeed
• Likely to Proliferate
• The Next Cell Phone
• Search is Everywhere
9. Mobile Remains A Mess
• Google is Evasive
• Mobile Tech Uncertain
• Unlikely to Be Fixed Soon
• Likely to Be More Important
• More Mobile by the Moment
• Get Your Tech In Line with Mobile
8. Facebook-Google Search Wars
• Bing Battles Google
• Every Discussion
• Few Use It
• Graph Search is Waterloo
• Wait and See
• Again, Search is Key
7. Content Control is King
• Host What You Post
• “Second Screen”
• Don’t Rout Outside
• But Always Link Credit
• Brand Your Photos
• Bring Them To You
6. Mobile Social is Surging
• Conversation is Mobile
• Social is Conversation
• Reviews, Reaction
• Engagement, Comments
• Referrals, Searches
• Get Your Mobile Covered
5. Twitter is TV
• Twitter Marries TV
• More Sentiment Metrics
• Hashtags Are Brands
• Handles Are Identity
• Twitter Will Be Everywhere
• Tweet, tweet, tweet
4. The Key to Influencers is Culture
• Influencers Are Key
• It’s Dialogue, not Broadcast
• Keyed into Communities
• Service All the More Important
• Media Can Only Do So Much
• Influencer Affinity Tools
3. Crowd-source Your Ads
• Engagement is Essential
• FB Filters Are Coming
• Google Promises Updates
• Let Fans Speak For You
• Solidarity, not Swag
• END: Crowd-source
2. Google Wants Your Inventory
• Google Experimenting…
• With Listing Inventory
• Don’t Beat Em, Join Em
• RDFA
• Data Integrity Check
• END: Data, Plus Tags
1. Social Search Rules All
• Matt Cutts’ Announcement
• Good Ranking=Good Service
• Sentiment Affects Search
• Social Dictates Sentiment
• Rep Man=SERP Man
• The Social-Search Era Begins
Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
Got a Question? Ask our Expert!
KPA Internet Marketing
Email: [email protected]
Twitter: @m_c_funk
16
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