10 reasons for online listening

10 REASONS FOR ONLINE LISTENING

Magda Ciszewska Marketing Director @SentiOne

@MMCiszewskasentione.com

90%of world’s data had been

created in the past 2 yearsSource: www.baselinemag.com/analytics-big-data

Source: SentiOne

Source: http://www.internetlivestats.com/

#1 Brand image check-up

What is your place in the market?Are you being talked about… at all?

What do people say about you?Are there any peaks and lows?

Are the haters hating you?Is your market share declining?

Source: SentiOne

SAMSUNG GALAXY S8 PRE LAUNCH

Source: SentiOne

Source: SentiOne

#2 Avoiding image crisis

Can a crisis be avoided? How to spot a crisis?

How to tell the rain from the hurricane? What to do when the crisis hits?

Crisis aftermath.

Image source: http://digitaldealer.com/wp-content/uploads/2014/03/badnews.jpg

Source: SentiOne

FREE CONE DAY

Source: SentiOne

Source: SentiOne

FREE CONE DAY

#MilkWithDignity

Kept public informed

Fixed things

Acknowledged the mistake

#3 Competitor analysis

Source: SentiOne

Source: SentiOne

#4 Discovering the target group

Source: SentiOne

Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Source: SentiOne

#5 Nurturing the target group

Source: Econsultancy

Source: SentiOne

“A 2% increase in customer retention has the same effect as

decreasing costs by 10%.”

Leading on the Edge of Chaos

#6 Making your product better

Source: SentiOne

#7 Publication time optimisation

85%expects an answer within 6 hours

Source: http://www.convinceandconvert.com/social-media-research, The Social Habit

minutesSource: http://www.convinceandconvert.com/social-media-research, The Social Habit

Source: SentiOne

#8 Finding influencers

Reach Relevance

Engagement Value

Authenticity

Source: https://blog.getresponse.com/marketing-automation-hub

#9 Building brand authority

#10 Selling on social media

Source: https://blog.kissmetrics.com/wp-content/uploads/2014/07/barry-image-1.jpg

90% of top performing salespeople now

use social media as part of their sales strategy.

Source: Linked in , State of Social Selling 2016

Source: International Data Corporation research