Maciej Ossowski, Director of CEE Business Development GetResponse
Aug 20, 2015
Maciej Ossowski, Director of CEE Business Development
GetResponse
The beginning of GetResponse.com (one of world’s first email
marketing platforms)
Anti-spam rules
Today: 300.000 Clients, 185 countries, 210 employees
*DMA study, 2013
Emails in the US are opened on a mobile device
*GetResponse study, August 2013
Emails without mobile optimization are deleted
*GetResponse study, August 2013
Internet users made an online purchase after they opened an email on mobile
*GetResponse study, August 2013
55% of 300 senior marketing executives
surveyed by Return Path and The Relevancy Group in 2012
DO NOT SEGMENT LISTS
Segmentation: why bother?
Reactivation emails
• “you haven’t logged in since …”
• “you didn’t order for …”
• “we haven’t heard from you …”
• “is this email address correct?”
74% of consumers expect to receive
a Welcome Message when they sign up to an email program
*2013 Consumer Views of Email Marketing
Welcome emails
• 4 times more OPENS than newsletters
• 5 times more CLICKS than newsletters
• Building relationships with leads
• Managing subscribers’ expectations
Birthday emails
Email remarketing (abandoned cart)
GetResponse Autoresponders
! free trial cycle: 30 days!! Autoresponder cycle: 15 emails, days 0 - 32!! unique open rate: 30.82%!! unique click-thru rate: 7.20%!! conversions: enough☺ !