10 Questions for an Awesome Content Strategy

10 Questions for

An Awesome Content Strategy

wishpond

Start from the Beginning.What does your target market want to learn?

Your content should be 90% educational and 10%

promotional.

What content are you going to create? And why?

Blog

Slideshare

Infographic

Podcast

Webinar

Case Study

Ebook

Industry Report

Loyal Following and Subscribers

Loyal Following and Leads

Loyal Following and Authority

Loyal Following and Relationship

Authority, Leads and Relationship

Authority and trust

Authority and Leads

Authority, trust and Leads

What you create What you get

How will you create content that kicks ass and takes names?

Facts, Stats, Quotes, Case Studies, Real-World Examples, Images,

Analogies, Actionable Strategies, Links

Why will your content stand out from the crowd?

Stories, Anecdotes, Analogies, Metaphors, Lies,

Honesty, Transparency, Jokes, Mistakes, Successes,

Interviews

How will you spread the word?

Social Media, Influencer Marketing, Email, Social

Advertising, Remarketing, Forums, Guest Posting

How will you maximize your time?

A blog article can inspire a Slideshare.An industry report can inspire a podcast.

A blog article can inspire a webinar. An industry report can inspire an infographic.

A Slideshare can inspire an infographic.A podcast can inspire a webinar.

A case study can inspire a podcast.A case study can inspire a blog article.

They can all inspire an ebook.

What is the goal of your content?

Generating Leads, Generating Brand

Awareness, Creating Authority, Nurturing Prospects, Retaining

Customers

Where will you find inspiration?

Current Events, News, Case Studies, Industry Reports, Competitors, Influencers, New Takes on Old Ideas, Old Takes on New Ideas

What tone should I use?

Casual and Friendly, Personal and Introspective, Educational and Insightful, Professional and Serious,

Funny and Light, Sarcastic and Sardonic

How often should I post?

As often as your audience wants it.

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