10 predictions about industry. From an article written by Michalis Michael, CEO of Digital MR
10 predictionsabout
industry.
From an article written by Michalis Michael, CEO of Digital MR
The traditionalmarket researchagenciesthatrefusetochange
#1
DIY market research will catchonevenmoreandwill
#2
Social listeninganalyticswillbea
#3
for every marketing and marketresearchmanager.
will become mainstream and will befacilitated by online communities.
#4
Microsurveysandinterceptswill
#5
replace long monthly customerstrackingstudies.
of any insights expert agency.
#7Processing behavioral data inmotion and delivering real-time micro insights will be a
utilizing a lot more predictiveanalytics than rear-viewmirror analytics.
#8Data scientists will be the new
The code of conduct of marketresearch associations suchas ESOMAR and MRS
#9
as it does not apply to thedigital economy. If not, the newbreed of MR agencies willrefuse to be members of sucharchaic organizations, and thelatter will die out.
Nielsen will
#10
the largest market researchcompany in the world.
FIND THE ENTIRE ARTICLE ON:http://www.digital-mr.com/blog/view/market-research-as-we-
know-it-is-perfectly-unsuited-for-the-digital-economy