10 Nifty Ways to Integrate Artificial Intelligence in Your eCommerce Email Marketing

Artificial IntelligenceIn Your eCommerce Email Marketing

Integrate

Email marketing

is not dead!

It’s still an effective

method to generate

and nurture leads.

With the help of A.I.,

email marketing has

become even more

likable.

It has opened many

opportunities for

eCommerce businesses.

A.I. Industry

30% of existing British

jobs are liable to

automation by

2030

- PwC Advisory

$46 billion will be the

worth of A.I.

global market by

2022

- International Data Corporation (IDC)

A.I and eCommerce

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eCommerce Business Marketing

85% of customer touch

points will be

managed by bots

by 2020

- Gartner

70% of US millennials

prefer a retailer

using A.I.

technology

- Sonar Walter Thompson research

Nifty ways to integrate A.I.

in your email marketing

1Personalized Product Recommendation

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Deep learning algorithms study

customer behavior and help marketers

target the right customers at the right

time with the right product

recommendations.

Improves click through rate

Increases customer engagement

Tool: Boomtrain

2Hyperpersonalized Market Segmentation

A.I. algorithms identify the key

segmentations in your data so you can

send tailored emails with customized

messages important to the niche.

Escalates open rate percentage

Improves customer conversion

3Humanized Email Marketing Language

Automatic optimization software use

algorithms to generate attractive subject

lines, make click worthy call-to-actions

and correspond with customers in a

human-sounding way.

Drives buyers responses

Enhances customer service

Tool: Phrasee Pheelings

4Execution of Marketing Campaigns

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A.I. collects customer interaction data,

segment market and identifies keywords

using predictive algorithms to execute

an automated digital marketing

campaign.

Accelerates path to revenue

Reduces operational costs

Tool: Albert

5Predictive Data Analytics

A.I. is used to make predictions to

optimize email marketing for active

developments. Machine learning bots do

big data and graph analysis, and testing

to define the next steps.

Boosts subscriptions

Improves relevant CTR

Tool: Optimail, Salesforce's Einstein

6Automatic Email Response

Robo writers and neural networks assist

marketers with customer services by

offering one-click response based on its

evaluation of sender’s writing styles and

tones.

Handles inessential emails

Reduces time spent on replying

Tool: Google’s Smart Reply, Zendesk’s Automatic Answers, Persado

7Combat Email Phishing and Fraud

Machine learning technology delays

suspicious emails to perform rigorous

spam analysis and identify dangerous

URLs to protect users’ data.

Reduces spam by over 90%

Prevents polymorphic malware

Tool: Gmail

8Construct Better Emails

An A.I. assistant is added to your email

software to help you write accurate and

customized emails based on real-time

analysis of politeness, positivity, length

and subjectivity etc.

Increases response rate

Personalizes email for receiver

Tool: Boomerang’s Respondable

9Schedule Meetings in Calendar

With natural language processing A.I.

tool helps coordinate meetings and

appointments, manage your online

calendar, set up timings and sends

invites to recipients.

Lessens effort

Organizes communications

Tool: Clara, x.ai Amy

10Optimize Email Campaigns

Email experience management tools,

infused with A.I. are used to assess

customer engagement across all devices

such as smart phones to help you create

a smart campaign.

Optimize campaigns for mobile

Boost click through rate

Tool: Sitecore

How are you using

A.I. for your email

marketing?

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