10 Must Know Content Marketing Facts For Valentine's Day

Valentine’s Day

10 MUST KNOW CONTENT MARKETING

FACTS FOR

In 2015, Valentine’s Day spending reached an all time high of $18.9 billion.

#1

Customers spend an average of

$142.31 on Valentine’s gifts

Above is just some work we did for Samsung.

#2  

Who’s reading Valentine’s Day content:

#3  

77%

Women 44% Gen X

41% Millennial

When they are reading:

Content about Valentine’s Day starts to rise in November and peaks in February*.

*How do we know this? We have intent-based, proprietary publisher data which allows us to gain insights into your audience – as well as how to reach them most effectively!

#4  

NOVEMBER through

FEBRUARY

Consumers are

50% more likely to look at content about special occasion outfits in February.

#5

Consumers are 37% more likely to look at content about jewelry in December, in

preparation for the holidays and Valentine’s Day.

#6

120x more likely to search Valentine’s

Day parties and decorations.

#7  

Like what you see? We shot, edited and own all photos in this presentation!

81x more likely to search Valentine’s Day gifts

#8

Above is some work we did for Personal Creations.

#9

29x more likely to search about

Valentine’s Day festive foods and

recipes

#10  

Millennials want to know how to find the perfect Valentine’s Day gift (they account for 50%

of gift content searches)

Ready to learn more?

Valentine’s Day

10 MUST KNOW CONTENT MARKETING

FACTS FOR

We have a real-life example of how we incorporated Valentine’s Day into one of our

client’s content marketing strategy.

Contact us to learn about our social starter package.

[email protected]

V A L E N T I N E ’ S S P E C I A L

Valentine's Day. W I S H I N G Y O U H A P P Y P L A N N I N G F O R Y O U R