10 MISTAKES THAT CAN KILL YOUR GROWTH ( AND HOW TO AVOID THEM ) #TFWORKSHOP
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10 MISTAKES THAT CAN KILL YOUR GROWTH
(AND HOW TO AVOID THEM)
#TFWORKSHOP
TheFamily
code: lamifasisi
WIFIWIFI
DISAGREE ON TWITTER!
#TFWORKSHOP
@C2PRODS
#TFWORKSHOP
10 MISTAKES THAT CAN KILL YOUR GROWTH(AND HOW TO AVOID THEM)
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
#1 AARRR THE WRONG WAY
RetentionActivationReferralAcquisitionRevenue
AcquisitionActivationRetention
ReferralRevenue
#2 NO TRACKING TOOLS
No data = no knowledgeUse Google Analytics, Mixpanel or Heap Analytics for non coders
#3 FAILING TO ONBOARD USERS
Provide them contentThey shouldn’t feel lost
Use intercom.io
#4 NOT TALKING TO YOUR USERS
Do you have a chat system?Use tools like crisp.im,
appear.in, etc.
#5 UNDERESTIMATING EMAIL
Newsletters aren’t optionalMake sure your transactional emails
are cool (be personable)Email is the most basic form of
notification!
#6 NOT ASKING USERS TO SHAREPeople are nice but they don’t
think about sharing Ask them!
Use SumoMe.com
#7 NOT SPENDING ENOUGH TIME ON
COPYWRITINGEverything starts with your
writing. Be convincing!“Start With Why”
#8 CRAFTING CONTENT INSTEAD OF
DISTRIBUTING IT20% writing / 80% distribution
Guest blog, newsletter, influencers…
#9 A/B TESTINGON NOBODY
Check the χ² test(evanmiller.org/ab-testing/chi-squared.html)
You must A/B test on a lot of people
#10 THINKING GROWTH HACKING IS FREE
Either you spend moneyEither you spend time
LET’S TALK!
SEE YOU SOON!
LOVE.
THEFAMILY.CO___
___
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