10 Local Search / Google Places Strategies

Local Search StrategiesGet Your Local Business Discovered on Google

Presented by: Travis Wright

Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to

YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what

words people type in to find you

1. Claim/Create Local Business ListingCheck the major local listing providers for your current listing(s) to claim or create one:

http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php

https://ssl.bing.com/listings/ListingCenter.aspx

2. Ensure Your Business Address Matches Your Target Location

Arthur Bryant’s BBQ1727 Brooklyn Ave Kansas City, MO 64127

3. Pick Relevant Categories For Your Business/Service

4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)

5. Add Images to Local Maps Profile & IYP Listings

6. Local Phone # Area Code Associated With Local Listing(s)

Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe

7. Location Keyword (i.e. City, State) in Listing Description

8. Age Of Local Listing Page/Profile

9. Add Coupons for your Customers!

10. Reviews. Reviews. Reviews.

Do NOT fabricate FAKE reviews

10. Reviews. Reviews. Reviews.

Look at every review about your business on search engines

( business name + phone number )

10. Reviews. Reviews. Reviews.Find WHICH sites reviews are gathered from.

10. Reviews. Reviews. Reviews.

Come up with a reviewcampaign strategy

that fostersLEGITIMATE feedback.

Where to ask for Reviews?

• On Invoices • In Newsletters • In emails • On the restaurant check • Concierge desk • Checkout desk • Wall signs • Sales graphics

• Billboards • Thank you letters • Surveys • Ads • Displays of pictures of happy clients • Facebook Page • Twitter

Google Places Demo

http://bit.ly/GooglePlacesDemo