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construction business (2016-2020)
annual increase in global
Construction Intelligence Center
annual revenue of construction$1.731 trillion
2015 report
industry in the US
transformation.
The construction industry
is seeing a swift
affecting the way businesses run.
New technologies are constantly
can cling onto opportunities. Those who adapt faster
Do you want to avail this prospect?
to construction business events.
Send your brand connectors
and ambassadors to
Construct Canada
A North American event featuring product
showcases, breaking news, market reports and
educational webinars.
World of Concrete
Annual international event for masonry and
concrete industries. Demos and seminars cover
material handling, repair and demolition, and
technology aided construction.
Handout your business card
to relevant B2B clients.
Get a business card design
You need to target the right client.
Create buyer personausing market research.
Use Inbound Methodology
HubSpot Academy
MakeClients Business Promoters
is credited for developing the 80/20 rule.
Italian economist Vilfredo Pareto
provide 80% of its business.
A construction company finds
that 20% of its clients
become business promoters.
It can target these clients to
strategy always works. The word-of-mouth
use content marketing strategy
of B2B marketers in North America
Content Marketing Institute
Product demonstration videos
Tender support packs
Installation training presentations
Material comparison infographics
Computer-Aided Design drawings
– social media, blog, and website
Distribute via online channels
Do you have trouble getting prospects?
Case Study
A fifth generation firm, Bertucci Contracting
Corporation builds coastal restoration for flood
control. Their president speaks at conferences,
actively participates in Associated General
Contrators (AGC), and repeatedly checks with
the Corps of Engineers. His expertise,
knowledge and reputation won the company a
great share of coastal restoration work along
the coast of Louisiana.
Get your experts tospeak for your company.
are an attractive lead generating tactic.
In construction business, trade shows
and sale of equipment
It builds trust whendealing in heavy capital goods
Don’t overload your booth
with machines and tools.
Nurture leads with verbaland/or visual presentations.
Get a presentation design
tool to foster leads into clients.
E-mail is a cost-effective marketing
You need the right strategies.
Gain footing over your competition.
Personalize greeting messages.
Attach a well-designed newsletter.
Send educational material on equipment.
Share videos of successful projects.
Optimize Your Corporate Website
Do you want inbound calls and leads?
Use SEO and SCHEMA markup language.
first-time vs returning clients.
Create targeted offers for
personalize shopping experience.
Assess browsing behavior and
Get customized website design.
and complementary offers.
Highlight ancillary products
buyers on the platform they’re on.
Engage with your suppliers and
Build credibility with contractors on LinkedIn.
Use Twitter for press release and news.
Display product portfolio on
Google Plus, Instagram, and Pinterest.
Take your B2B clients on a visual journey.
Hint: engagement is closely
linked to entertainment.
GE partnered with Kite and Lightning, creative
development studio, to showcase its gas and
oil exploration and processing equipment via
virtual reality. These VR stations take the users
on a simulated ride in a submarine. The
rumbling seat and audio on headset lets users
experience ocean traveling and see GE’s
equipment in action.
Case Study
your construction business. Use the power of VR for
To know more on this subject,
head to our blog.
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