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5. Build New Relationships With Partners 4. Collaborate With Partners & Coalitions on Planning 3. Have a Consistent Message 2. Utilize Research & Tools 1. Create a Follow Up Program
ACA • Certified In Person Counselors • Navigators • In Person Counselors • Volunteers
• Passionate regarding the importance of obtaining and maintaining health care coverage.
• Culturally sensitive to the uninsured and the targeted communities
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Section 1: Enrolling your family Selecting the Right Staff Follow Us: Facebook: Facebook.com/GetCoveredAmerica Twitter: Twitter.com/GetCoveredUS YouTube: YouTube.com/GetCoveredAmerica For more information about Get Covered America, including upcoming events, frequently asked questions, and more, visit GetCoveredAmerica.org
Goals: Your outreach strategy should be designed to achieve specific goals: Goals: • Articulate what your program intends to achieve • Illustrates what needs to be accomplished • Offers insight into how to utilize resources What are some outreach goals? 1. Raise the communities’ awareness of OE3. 2. Obtain buy-in from key stakeholders to actively promote OE3 3. Increase the consumers knowledge of health care and OE3.
Objectives: “Milestones that will help you gauge your progress towards achieving your goals. Think of your objectives in terms of: SMART: SPECIFIC, MEASURABLE, ACHIEVABLE, REALISTIC, AND TIME-RELATED. What are some objectives? 1. Identify 6 community events for tabling during the months of July and August.
Tabling events: summer festivals, church retreat, state/county fairs, back to school fairs, strip malls, college registrations, doctor offices, dentist offices, parades.
2. Identify or target 10 new stakeholders for the months of July and August. 3. Complete 20 RFI cards per week during the months of July and August.
1. 35 COMMUNITIES WERE TARGETED IN CENTRAL AND SOUTH CHICAGO.
2. 35 COMMUNITIES WERE DIVIDED BY ZIP CODES.
3. WITHIN EACH ZIP CODES, KEY STAKEHOLDERS WERE IDENTIFIED, SUMMER ACTIVITIES, LIBRARIES, SCHOOLS, HOSPITALS, VETERANS’ FAIRS, HOUSING FAIRS, COMMUNITY ACTIVITIES, CHURCH EVENTS, SPORTING EVENTS.
• Ex. Healthy Cleveland, HIP-C, Cuyahoga Health Access Partnership
• Partner Relationships • FHQCs & Health Centers • Hospitals • Navigator Entities & CACs • Public Health Departments • Local Government • Social Service Providers • Community-Based Organizations
Coalition Building
• How can you leverage your organization’s strengths?
• Ex. Healthy Cleveland, HIP-C, Cuyahoga Health Access Partnership
• Partner Relationships • FHQCs & Health Centers • Hospitals • Navigator Entities & CACs • Public Health Departments • Local Government • Social Service Providers • Community-Based Organizations
Coalition Building
• How can you leverage your organization’s strengths?
• Partners used commit cards and informed consent forms to collect contact information of the consumers they engaged
• SMART goals and evaluation • Revised event sign-in and other forms to collect information for better
customer service and outcomes tracking • Customer service
• Language preference • New vs. existing account
• Outcomes tracking • How they heard about us • Medicaid or Marketplace application • # of consumers on application • Status of application • Follow-up appointment