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1. 10 Jobs in Social Media
2. #1 Twitter Content Creator If you're a master of telling a
story in short order, and delivering the hashtags to boot, then the
job of Twitter Content Creator is for you. You'll need to be up on
the trending hashtags, and be able to tell a story in an
entertaining way to build your brand. You'll also need to make sure
that your story-telling aligns with the corporate communication and
branding efforts.
3. #2 Social Media Manager The role of a social media manager
is to manage company social media accounts and keep them updated
with interesting content that engages the audience. As a manager,
you may also be required to manage other people, so some leadership
skills will be beneficial for this position.
4. #3 Social Media Coordinator Generally junior to a social
media manager, the social media coordinator is responsible for
updating and maintaining all company social media accounts. In
addition, you will be responsible for maintaining two-way dialogues
with customers, so it's not just posting you have to actively
monitor each account and make sure any questions or comments get
answered quickly.
5. #4 Content Specialist All those memes, grumpy cat photos and
witty banner ads didn't just create themselves. Someone had to (1)
come up with the ideas, and (2) be able to pull all the elements
together to create the final content to be posted. Generally
requires skills with a wide variety of software such as Photoshop,
Illustrator, Excel, Word, TextEdit (or Notepad) and Google
Docs.
6. #5 Digital Marketing Manager This position requires a
knowledge of handling the social media marketplace from the
advertising perspective. You'll have to know how the different ad
platforms handle paid advertising, how to set budgets, and how to
plan to meet company KPIs. Knowledge of analytics tools such as
Google Analytics is a must.
7. #6 Marketing Associate While a marketing associate may have
social media as part of their responsibility areas, they are
generally responsible for much more. They may also be responsible
for developing and managing advertising campaigns, recruiting,
networking, building alliances, and even some sales.
8. #7 Social Producer A social producer goes beyond #4, Content
Specialist, in that its' area of responsibility goes across social
media and beyond to actually producing more in-depth content. This
may involve creation of white papers, news, video, interactive
content, and photography. Storyboarding and Directing skills may be
especially handy with the video content requirement.
9. #8 Blogger If you're handy with writing and know general
principles of analytics and SEO, you may be a great candidate for a
blogging position. You will need to be an extremely good writer,
capable of editing and proofreading your work so that it is not
only correct, but engages the reader. People love stories, so being
able to tell your businesses story in a compelling way will help
you go far here.
10. #9 Jr. Social Media Writer You will be assisting a larger
team in daily content production including blogging, reputation
management responses, and organic content that follows a preset
growth strategy. You have to be quick on your feet and able to
switch gears constantly, moving from one task to another. You also
have to be very organized and efficient to meet company goals and
deadlines.
11. #10 Digital Strategist A digital strategist is responsible
creation of marketing campaigns, management of all digital
properties (i.e., all social channels), traffic coordination and
driving key goals and initiatives. The strategist will be
responsible for developing the strategy, creating the content,
planning and scheduling, growing social media presence, creating
content, producing digital ads, email building and posting, SEO/SEM
analytics, distributing online, and managing website
building/creation.
12. For more information about the skills you will need to be
successful in social media, please see our free report which
reveals the 10 secret traits absolutely necessary to be successful
in social media: http://www.hausof.com/