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This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Fu-ture and Stand Out: How to Develop Your Breakthrough Idea and Build a Following
Around It. A former presidential campaign spokeswoman, she is a frequent con-tributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World
Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for
clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
Dorie Clark@dorieclark
Contributor to Forbes and Harvard Biz Review
True thought leadership is about making an intellectual contribution to the world that solves real problems and creates value for
yourself and others in new ways.
Insight #1
Insight #2
Distinguished thought leaders have a questioning mindset, for they’re willing to ask what others have not, and hardly shy away from challenging the assumptions
that others take for granted.
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
What personal experiences have I had that’s changed my view of the world?
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
What experiences have I had that others in my field most likely have not?
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
What three trends are shaping my industry & how would I describe them to an outsider?
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
In the next year, how will these trends impact the status quo?
Insight #3
Having a hard time hatching your big idea? Try asking these five questions:
Where is the locus of innovation in my field, and how can I stay close
to the work they’re doing?
Insight #4
Part of becoming a thought leader is recognizing that all your previous
experiences factor into how you see the world. An outsider status and the
new perspective that it lends, can turn ignorance to your advantage — celebrate it.
Insight #5
Turning your research into credibility will propel your brand forward if you:
Insight #5
Turning your research into credibility will propel your brand forward if you:
Leverage the power of social proof through meaningful partnerships
& institutional affiliations
Insight #5
Turning your research into credibility will propel your brand forward if you:
Increase the frequency in which you share ideas that solve real problems
Insight #6
Those who make a mark in their field create frameworks; they create
systems and processes that clarify the fundamental principles behind their approach.
Think David Allen’s Getting Things Done.
Insight #7
Next time you’re facing a challenge, ask yourself:
Insight #7
Next time you’re facing a challenge, ask yourself:
How can I fill the gap between what’s available now and what
people actually need?
Insight #7
Next time you’re facing a challenge, ask yourself:
Is there anyone, anywhere, who has solved a similar problem?
Insight #7
Next time you’re facing a challenge, ask yourself:
(look in the most unlikely places for the highest sources of inspiration)
Insight #7
Next time you’re facing a challenge, ask yourself:
Think of Eric Ries and The Lean Startup movement
Insight #8
In building your network, consider:
Insight #8
In building your network, consider:Creating a professional development group
that collaborates regularly
Insight #8
In building your network, consider:Growing your network through interviews,
both as the interviewer and interviewee
Insight #8
In building your network, consider:Leveraging your affiliations to connect
with like-minded people
Insight #8
In building your network, consider:Showing your support to causes that
you care deeply about
Insight #9
If you want to turn your BIG Idea into BIG Business, remember these disciplines:
Insight #9
If you want to turn your BIG Idea into BIG Business, remember these disciplines:
Make time for reflection - Quiet contemplation will enrich your mind
Insight #9
If you want to turn your BIG Idea into BIG Business, remember these disciplines:
Make time for luck - Create the space for serendipity
Insight #9
If you want to turn your BIG Idea into BIG Business, remember these disciplines:
Develop a business model that’s right for you
Insight #9
If you want to turn your BIG Idea into BIG Business, remember these disciplines:
Commit to contribute
Insight #10
A clear path to Thought Leadership is to recognize an idea that deserves
to be heard, and translate it.“Originality can be overrated. We see a lot of
thought leaders who are synthesizers not.” - Des Dearlove, Thinkers50
Reflect: Is there an important problem that you’ve solved for yourself
that others can benefit from?
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Presentation created by Chase Jennings
Insights by Moe Abdou
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