10 Insights from Spikes Asia

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10 Insights from Spikes Asia, 2014

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The coffee was fantastic, thank you Havas :)

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“The future is not about work/life balance, it’s about work/life integration.” Melanie Cook, Head of Strategy, SapientNitro Singapore and Hong Kong

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It's important to understand the canvas of digital and weave it within a human context.

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“Be part of a team, not a committee.“- Graham Fink, Chief Creative Officer, Ogilvy & Mather China

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Our approach to technology is moving towards closer and more personal conversations with our customers.

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“Technology has disrupted our daily lives, resulting with "in the box thinking" - the box being our phones.” - Philip Phelan, National Strategy Director, SapientNitro Australia

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Asia is the place to be for digital, with new markets growing in Vietnam, South Korea and Sri Lanka.

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“Biology will always be stronger than bites & bytes” @Superheroes

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“Biofabrication is here. What does that mean for brand packaging?” Philip Phelan, National Strategy Director, SapientNitro Australia

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“Take more risks. Have more fun.” - Graham Fink, Chief Creative Officer, Ogilvy & Mather China