10 Innovative Uses of QR Codes in Local Advertising

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Jason KamaraKarpos Media Inc.

http://www.karposmedia.com

10 Innovative Uses of QR Codes in Local Advertising

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QR Codes

QR (Quick response) codes are those funny square-shaped hieroglyphics you sometimes see in bus shelters and subway stations.

Although they work the same way UPC codes do, they have many more uses.

What are they?


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QR Codes

Scanning a QR code with your smart phone will automatically take you to a web page, store contact information, show you a map, or perform another automated action.

They are a convenient way of providing updated information or soliciting a desired action without the need to type long URLs on a mobile phone.

What are they for?


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Overview

• There are dozens of different uses for QR codes in local marketing

• But here are 10 innovative examples that can be used by a variety of local businesses

• Stay tuned; there’s a bonus at the end of the presentation

10 Innovative Uses


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#1 Ask for Facebook Likes/Follows


Putting a sign like this inside your establishment is an easy way to grow your fan base and improve customer loyalty. Once scanned, the user is taken to your FB business page.

Applicable Industries:dental, cosmetic surgery, day spa, retail, theater, restaurant, salon, pharmacy, banking, insurance, recreational center, etc.

[image source: http://en.bloguru.com]

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#2 Restaurant Menus & Specials


It’s eye-catching and fits nicely on a poster, napkin, picture frame or even on table tops. Provide updated information on upcoming specials, events or promotions.

Applicable Industries:restaurant, pub, take-out food, hotel, B&B, food stall, lunch truck, cafeteria, bistro, etc.

[image source: http://elementsdesign.com]

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#3 Bills, Invoices & Receipts


Scanned QR code links to ‘thank-you’ web page on company site with after-sales support information, newsletter subscription form, product upsells, etc.

Applicable Industries:accounting, consulting, legal services, automotive, B2B services, car rental, retail sales, telecom, freight services, restaurant, grocery, etc.

[image source: http://www.stillcreekpress.com]

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#4 Reception/Waiting Areas


This poster is from the American Society for Gastrointestinal Endoscopy. Instead of the regular 2D illustrative posters on the wall, you can link to 3D animations or informational videos.

Applicable Industries:healthcare services, dental, chiropractic, acupuncture, automotive repair, etc.

[image source: http://www.asge.org]

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#5 Storefront Display


Give your shoppers the ability to find product details (price, sizes, colors, accessories, reviews, stock levels) even when your store is closed.

Applicable Industries:retail clothing, hardware, real estate, travel, electronics, boutique, bicycle shop, bookstore, pet shop, etc.

[image source: http://www.itsallaboutretail.com]

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#6 Tweet Something


Use it like Foursquare so friends of your customers will know they’ve checked in at your location. Or let your customers promote your discounts, specials or new items for you via Twitter.

Applicable Industries:food and beverage, hotel, spa, massage, salon, healthcare, dry cleaning, computer repair, fitness center, etc.

[image source: http://www.friendorb.com]

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#7 Scavenger Hunt


Well, this one is most often used by universities and other educational institutions. But a similar strategy could be used to get your fans excited and promote new products or services.

Applicable Industries:youth-oriented products and services: music store, retail clothing, gaming & electronics, paintball & outdoor sporting, etc.

[image source: http://techyness.com]

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#8 Business Cards


By scanning a QR code on your business card, your (prospective) customer can easily add your information to his/her contact list without having to type it in manually.

Applicable Industries:real estate, web design, consulting, marketing, business services, towing, taxi services, automotive repair, locksmith, plumbing, pest control, etc.

[image source: http://michaelhait.wordpress.com]

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#9 Product Information


Putting QR codes on price tags and retail displays is starting to catch on in North America. But grocery stores in Japan and Korea have been doing this for several years to give customers updated product information they can read and store on their phones.

Applicable Industries:retail stores: electronics, clothing, grocery (nutritional information), furniture, jewellery, hardware & appliances, car dealership, etc.

[image source: http://www.invodo.com]

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#10 Bus Stops


Ok, so this one isn’t that original. But it sure can be an effective way to promote sales, seminars, concerts or other events. It’s also possible to generate a QR code that will automatically add an event to your phone’s calendar/organizer when scanned.

Applicable Industries:real estate, concert promotion, recreation center, art gallery, employment services, theater, skills training, etc.

[image source: http://justincaseyouwerewondering.com]

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Your Bonus!

Did you try scanning this QR code earlier in the presentation?

If not, scan it now and you will be taken to a page on our website with lots of free local mobile marketing resources.

If you don’t have your phone handy, you can type in this URL:

http://su.pr/7UPK5k

Mobile Marketing Resources


10 Innovative Uses of QR Codes in Local Advertising

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