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10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

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Page 1: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

10 Hserv 482 Canada

Page 2: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Learning ObjectivesDescribe plausible reasons for Canada's good standing

in the Health Olympics

List factors that may be involved in the decline in standings over the last decade

Page 3: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

My Backgroundborn in Toronto, lived there for the first 23 years of my life,

went to U of Toronto lived a year in Montreal in 1970s as an intern at McGill

Universitylived and worked as a doctor in BC in the 1970sworked for University of Calgary in 1980scared for my father in Toronto nursing home, and BC nursing

homeown land in BC continue to spend much time there

–Vancouver, Lower Fraser Valley, Toronto, Montreal, Edmonton–in the mountains (Yukon, Rockies, Selkirks, Coast Ranges)

Page 4: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Canada comparisons with the USCanada a British Colony from 1700sstrong ties with England continued to recent timessocial welfare contract:

–baby bonus checks–publicly supported education system with no private schools at university level and very few below that

more progressive taxation systemUniversal coverage health care since 1960s1974 Lalonde Report (New Perspective on the Health

of Canadians)LaGuardia and Toronto airports 2002

Page 5: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

US Canada Source

Life Expectancy 76.9 79.2 UNDP 2003

IMR 7 6 UNICEF 2000

Health Care Costs/capita (USD) 4187 1783 WHO 2000

Maternal Mortality Ratio 9.8 3.4 OECD

GDP/capita (USD) 29,605 23,852 UNDP 2000

Smoking Prevalence Male 27.6 27 American Cancer Society

Smoking Prevalence Female

22.1 23

Gini 40.1 31.5 World Bank 2000

CEO-Boss/ Average Worker pay ratio

531:1 21:1 New York Times Jan 25, 2004

Teen Births Highest

53/1000

15/30

16/1000

SCF 2004 report

Educational Disadvantage 7th worst 4th best UNICEF Innocenti Research Group

Child Injury Deaths 4th worst 9th worst

Child Poverty 2nd worst 7th worst

Child Abuse Deaths 2nd worst 7th worst

Page 6: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

United Nations Human Development Report 2007

77

78

79

80

81

82

83

JapanIceland

SwitzerlandAustralia

SpainSwedenCanada

IsraelItalyFrance

New Zealand

NorwayAustriaSingapore

NetherlandsGermany

MaltaCyprus

United Kingdom

FinlandGreeceBelgiumCosta Rica

Ireland

Luxembourg

United Arab Emirates

Chile

DenmarkKorea

United States

Life Expectancy (years)

510

1520

25

30

HEALTH OLYMPICS 2005

Page 7: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Kaplan 1996 BMJ

BE

TT

ER

HE

AL

TH

MORE EQUALITY

Page 8: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Ross et. al. BMJ 2000

BE

TT

ER

HE

AL

TH

MORE EQUALITY

Page 9: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 10: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Highest Life ExpectancyAnd disability free years

Lowest Life ExpectancyAnd disability free years

Life expectancy disparityis 16 years

Page 11: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Metropolitan Income Inequality and Mortality in North America

Page 12: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Siddiqi & Hertzman SSM 2007

Page 13: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

74

75

76

77

78

79

80

81

1980 1985 1990 1995 2000

IdahoWashingtonBritish Columbia

Life Expectancy

Williams-Derry 2002

Page 14: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Cascadia2002NW Env Wa

Page 15: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Seattle Magazine August 2007

Page 16: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Infant Mortality: US vs Canada, 1996

Canada US Canada US

Poorest 20%Poorest 20% 6.5/10006.5/1000 ------ SecondSecond 5.25.2 ------ ThirdThird 5.15.1 ------ FourthFourth 4.74.7 ------Richest 20%Richest 20% 3.93.9 ------

OverallOverall 5.2 7.85.2 7.8

Page 17: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Infant Mortality Rates, Status Indians and Other Residents, B.C., 1991-2001

0

2

4

6

8

10

12

14

1991-96 1997 1998 1999 2000 2001 1997-2001

Status IndiansOther Residents

Rat

e P

er 1

,000

Liv

e B

irth

s

Sources: BC Vital Statistics Agency, 1997BC Ministry of Health Planning, 2003

Year

Page 18: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

VIOLENCE AND INEQUALITY Daly 2001

LESS EQUALITY

Page 19: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

VIOLENCE AND INEQUALITY Daly 2001LESS EQUALITY

Page 20: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 21: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Wilkinson et. al. SSM 2007

MORE EQUALITY

Prisoners

Mor

e P

RIS

ON

ER

S

Page 22: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Uslaner 02

TRUST

MORE EQUALITY

Mor

e T

RU

ST

Page 23: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

After Willms 1999

Page 24: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Wilkinson et. al. SSM 2007

MORE EQUALITY

Math and Literacy Scores

Bet

ter

SC

HO

OL

Per

form

ance

Page 25: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

UNICEF League Table Educational Well-Being

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Household Poverty Rates (Household Head Aged 25-64)

( A )

Market Income

( B )

Col A +

Private Income

Transfers

( C )

Col B +

Universal and

Social Transfers

( D )

Col C –

Taxes

( E )

Col D +

Social Assistance Transfers

Percent Change

Columns A to E

Canada

(1994)

23.9 21.1 15.4 16.6 14.5 -39.3

Sweden (1992)

20.7 20.1 5.0 8.5 3.8 -81.6

US (1994)

23.2 21.0 18.4 20.5 18.9 -18.5

Page 27: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Solo PovertySolo Poverty% of children living below the poverty line, 1990-1992% of children living below the poverty line, 1990-1992

Source: Canada Social Trends, Source: Canada Social Trends, 19961996

• Children in two-Children in two-• parent familiesparent families

Children in Children in solosolo

mother familymother family

SwedenSweden 2.22.2 5.25.2DenmarkDenmark 2.52.5 7.37.3FinlandFinland 1.91.9 7.57.5BelgiumBelgium 3.23.2 10.010.0ItalyItaly 9.59.5 13.913.9NorwayNorway 1.91.9 18.418.4NetherlandsNetherlands 3.13.1 39.539.5CanadaCanada 7.47.4 50.250.2AustraliaAustralia 7.77.7 56.256.2United StatesUnited States 11.111.1 59.559.5

Page 28: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Social Expenditure on Family Benefits as a Social Expenditure on Family Benefits as a

% of GDP% of GDP

• SwedenSweden 2.232.23 11

• FranceFrance 2.132.13 22

• NorwayNorway 1.91 1.91 33

• FinlandFinland 1.901.90 44

• Australia Australia 1.361.36 55

• CanadaCanada 0.510.51 66

• USAUSA 0.22 0.22 7 7

Source: OECD Social Expenditure Database (1998)Source: OECD Social Expenditure Database (1998)

Rank

Page 29: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Q5/Q1 Mortality Ratios

0.75

1.00

1.25

1.50

1.75

2.00

2.25

2.50

2.75

3.00

3.25

3.50

<1 1-14 15-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

1971-M

1986-M

1991-M

1996M

1971-F

1986-F

1991-F

1996-F

Age (yrs)

Canada

Mortality by Neighbourhood Income in Urban Canada, Wilkins R, Berthelot JM, Ng E,PPA March 2001

Page 30: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Canada beats USA But Loses Gold to Sweden

Page 31: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

0

0.1

0.2

0.3

0.4

USABritain W

GermanyFinland Canada

DenmarkSweden Norway

International comparisons of intergenerational social mobility

Source: Blanden J, Gregg P, Machin S. Intergenerational mobility in Europe and N. America. Centre for Economic Performance, London School of Economics. 2005

Higher columns show that people’s social position is more strongly determined by their parents’ position

Page 32: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Wilkinson et. al. SSM 2007

MORE EQUALITY

Father's and Son's IncomesIf poor in US, stay poor

Mor

e fi

nan

cial

mob

ilit

y

Page 33: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

16 nations, 169,776 people

Page 34: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Highest Life ExpectancyAnd disability free years

Lowest Life ExpectancyAnd disability free years

Life expectancy disparityis 16 years

Page 35: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

BC/Washington Comparisons BC WA

PUBLIC/ PRIVATE spending, Taxes

Taxes $1700 more Income, property and sales tax

Retail sales tax, property tax and misc. taxes

Public Programs $1000 less per person

Student tuition $1700 more in public universities

Utilities $540 more per family

Life insurance, pensions,

$2300 more per family

Page 36: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

BC/Washington Comparisons BC WA

Inequality

Social Assistance More generous Only adults caring for dependent child eligible for 5 years over lifetime

People without health insurance

0 900,000 (16% of population in 1998)

Income inequality (Q5/Q1)

6.2 (1998)

5.2 (1989)

9.2 (1998)

7.0 (1989)

IMR (1989) 4.03 7.0

Minimum wage $7.60 $8 (Can at ppp)

Page 37: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

BC/Washington Comparisons BC WA

Working Conditions

Worker's paid statutory holidays

9 days + 2 weeks annual vacation then 3 weeks after 5 yrs

0

Maternity Leave 55% up to $413/week for 50 weeks (15 weeks maternity + 35 weeks parental leave shared with father) compassionate care leave while caring for a dying relative

12 weeks only if working in public sector or for private companies with >50 employees (amounts to 55% of workforce)

2009 WA up to 5 weeks at $250/wk

Page 38: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

BC/Washington Comparisons BC WA

Working Conditions

Unionization 30.4% 18.2%

Getting fired, (termination)

"Just cause" or 2 weeks notice after a year of work or 2 weeks pay

"At will"

Page 39: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Income vs. Income Inequality?In Canada, income inequality health relationship is not as strong as in the

US because of other supports that mitigate adverse effects of income inequality

–McLeod 2003: prospective cohort study, SAH 94,96, 98 found low hh income associated with poor SAH, but not inc. ineq. (measured in 91 from census in 53 metro. areas)

–Sanmartin 2003 Labour market income inequality in NA metropolitan areas: more effect in US than in Canada

–Laporte (2003) provincial time-series modeling from 1980 to 1997 look at income and mortality don't find income or income inequality significant but health spending and unemployment predicts mortality better

–Daly (2001) find homicide and inc. ineq. related in Canada as in US, with differences in inc. ineq. Explaining lower rates in Canada when lump states & provinces

Page 40: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Saez 2005

Page 41: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

USA Canada Economic Comparisons

Page 42: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Life Expectancy UNDP 1997

Life Expectancy UNDP 1997

73.0

74.0

75.0

76.0

77.0

78.0

79.0

80.0

510

15

2025

30

Page 43: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

After-Tax Income Gap is Bigger than Ever for Families Raising Children in Canada (ratio of after-

tax income in deciles 10 and 1, 1976-2004)

Yalnizyan, 2007

7.0

7.5

8.0

8.5

9.0

9.5

10.0

1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004

Earnings

Page 44: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Yalnizyan 2007

Page 45: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Yalnizyan 2007

Page 46: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

United Nations Human Development Report 2007

77

78

79

80

81

82

83

JapanIceland

SwitzerlandAustralia

SpainSwedenCanada

IsraelItalyFrance

New Zealand

NorwayAustriaSingapore

NetherlandsGermany

MaltaCyprus

United Kingdom

FinlandGreeceBelgiumCosta Rica

Ireland

Luxembourg

United Arab Emirates

Chile

DenmarkKorea

United States

Life Expectancy (years)

510

1520

25

30

HEALTH OLYMPICS 2005

Page 47: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

United States

Page 48: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

USA economic pie shares

Share of nation's net worth 2004

Top 1% 34.7%

Next 9% 35.4%

Bottom 90% 29.9%

Source Federal Reserve Board SurveyOf Consumer Finances and ForbesPizzigati, Too Much http://www.cipa-apex.org/toomuch/articlenew2006/April24a.html

US Wealth Distribution 2004

34.7%

35.4%

29.9%

Top 1%Next 9%Bottom 90%

from 1992 to 2004 the wealth share of the least wealthy half of the population fell significantly to 2.5 percent of total wealth

Page 49: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Harvey 2005

Page 50: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Health in CanadaVery good in comparison to US

The result of a historical social contract and redistribution that is not income-based

Not because of health care systemSin (2003) looking at children of very poor vs poor & non-poor families in Alberta had higher rates of asthma ER visits despite universal access (all births 850401 to 880331) followed for ten years

Page 51: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Mu

nn

ell 2

004

Page 52: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Medical Care Act, 1966Passed House of Commons

Insurance rather than national system

By 1971, all provinces ratified

Doctors accepted limitations on their practice –Penticton Hospital Swan Ganz Catheter

Medical care less intervention-based (comparative studies with US on doing less and having better outcomes) current cardiac work-up examples

Page 53: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Influence of Great Depression“if medical care is a contingency left to

each individual to secure as best he can, it becomes a function of the distribution of wealth”

Marsh, Grant, Blackler Health and Unemployment: Some Studies of Their Relationships (1938)

Page 54: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Extra Billing/Two-Tiered System

"Any free country that talks about the democratic process and allows extra billing to become the general rule is denying the basic principles of the democratic process" – Tommy Douglas 1982, introduced Medical Care Act in Saskatchewan in 1962, the first single-payer in Canada

Page 55: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

% G

NP

x 1

00

Page 56: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Universal Health Care/Population Health

Manitoba 10 year study: who uses how much care

how this differs by health & ses

Is health care an effective policy tool for reducing inequalities in health?

Examine 1986 health care use in Winnipeg, and ten years later

Health characteristics (life expectancy, prevalence of chronic disease, rates of avoidable hospitalization) in 1986 and 1996

Effect of downsizing hospital system (24% bed closure over that period)

Page 57: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Roos 2006

Page 58: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Roos 2006

Page 59: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Web of Influence

“To conclude, a universal health care system is definitely the right policy tool for delivering care to those in need, and for this it must be respected and supported. However, investments in health care should never be confused with, or sold as, policies whose primary intent is to improve population health or to reduce inequalities in health. Claims to that effect are misleading at best, dangerous and highly wasteful at worst.”

Chapter 5, Universal Medical Care and Health Inequalities: right objectives, insufficient tools. Roos, Brownell, Menec (2006). Oxford University Press.

Page 60: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Guyatt, G. H., P. J. Devereaux, et al. (2007). "A systematic review of studies comparing health

outcomes in Canada and the United States." Open Medicine 1(1): e27-36.

High Quality Studies

Low Quality Studies

Resulting favoring United States

2 3

Results favoring Canada

5 9

Mixed or equivocal results

3 16

Page 61: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 62: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

stay < 24 h, obstetrics, transfer, cardiac arrest on arrival and subsequent death, rehab, psychiatric

Baker et al CMAJ 2004 Figure 1

Page 63: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Baker et al Adverse Events Results7.5% of patients had ≥1 Adverse Event (AE)

–51% surgery, 45% medicine

–Errors of omission and commission

–16% of AE's resulted in death

36% highly preventable (score >4)

AEs resulted in longer stays, temporary disability

–5% resulted in permanent disability

9250 to 23750 deaths from AEs were preventable

–~ 64% not preventable total deaths 34900 to 98700

Death associated with AE in 1.6% of patients with similar hospitalizations in Canada Adjusting

for sampling strategy

Baker et al CMAJ 2004

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Baker et al CMAJ 2004

Page 65: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Baker et al CMAJ 2004

*Weighted to account for the total number of charts per hospital and the total number of hospitals per type per province.†Adjusted for 8 comorbidities plus age and sex

Page 66: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Baker et al Adverse Events Results

Higher AEs in teaching hospitals

1. ? Higher patient acuity

2. Teaching hospitals receive patients at different points in care (small or large community hospitals may not be able to provide care)

3. Complexity of care in teaching hospitals--usu. Several providers, with risk of miscommunication, coordination

4. Patient records may vary across hospital types

5. Lower quality of care

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Page 68: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

DIRECT TO CONSUMER

ADVERTISING

Page 69: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Direct to Consumer Advertising DTCA: 3 types

Disease-awareness advertisements–Prompts consumers to talk to providers about treatment without expressing brand preferences

Reminder advertisements –States name of product, strength, dosage, form and price but may not mention production's indication or make claims about effectiveness

Product-claim advertisements–Includes indication and effectiveness –Allows manufacturers to associate claims with particular brands

Page 70: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Direct to Consumer Advertising DTCA: PRODUCT CLAIM type

Product-claim advertisements–Begun in US in 1982 in Readers Digest and required product labeling information to be presented as in medical journals

•Moratorium from 1983 to 1985 as FDA consulted

–Began again in Sept. 1985 and by 1987 spending $35 million annually on DTCA–Required major side effects and contraindications

Broadcast advertisements began late 1980s

Spending $380 million in 1995, $790 million in 1996

Page 71: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

US growth in DTCA1997: required major statement about risk 4 sources

– Toll-free telephone service– Concurrently running print advertisements or brochures– Consumer's health care provider– Web site

2005 spending of $4.24 billion (11 times that of 1995)

1996-2004: DTCA grew from 9% to 16% of total expenditures on drug promotion (including retail value of professional samples)– Excluding samples: 19% to 27% by 2005

DTCA spending to exceed doctor advertising by 2011

Page 72: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

DTCA vs drug marketing to doctors1996-2004:

DTCA Expenditures increased 408%

"On the basis of an analysis of 49 brands that were the subject of DTCA between 1998 and 2003, IMS Management Consulting concluded that the return on investment from DTCA is "nearly unprecedented in terms of the positive sales response generated."

Sample spending increased 144%

Drug sales representative contacts increased 224%

Page 73: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Morgan 2007

Page 74: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Morgan 2007

US spending on DTCA & US-Canada Difference in per-capita drug expenditures

US-Canada Drug $

US DTCA $

Page 75: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

DTCA US/CANADA COMPARISONS

DTCA Expenditures increased 408%

"On the basis of an analysis of 49 brands that were the subject of DTCA between 1998 and 2003, IMS Management Consulting concluded that the return on investment from DTCA is "nearly unprecedented in terms of the positive sales response generated."

Sample spending increased 144%

Drug sales representative contacts increased 224%

Page 76: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

CanadaGovernment

WritingsPOPULATION HEALTH

FederalProvincial

LocalRegional

Page 77: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 78: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Provincial

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Determinants of Health1 Income and social status2 Social support networks3 Education4 Employment and working conditions5 Social environment 6 Physical Environment

7 Biology and genetic endowment8 Personal healthy practices and coping skills9 Healthy Child Development10 Health Services11 Culture12 Gender

Page 82: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Alberta Determinants of Health1 Income and social status

"countries with the greatest differences between the richest and poorest tend to have poorer overall health status than societies which are both prosperous and have an equitable distribution of wealth"2 Social support networks

"Caring and respect are derived from strong social networks which improve one's sense of well-being and appear to act as a buffer protecting against health problems." 5 Social environment

"Goes beyond friends and family and extends to the broader community in which a person lives and works. It includes a sense of cohesiveness within society from its values to its institutions to informal giving."

8 Personal healthy practices and coping skills

"There is increasing understanding that personal decisions are greatly influenced by the socio-economic environments in which people live, learn, work and play." 9 Healthy Child Development

"Healthy child development is a powerful determinant of health. How a child develops is greatly influenced by their physical and social environment." 11 Culture

"particularly for those who are a part of a cultural group that is not the dominant one in the area in which they live and work." 12 Gender

"Gender refers to the societal roles placed on the sexes that influence behaviors, personality, attitudes, and power and influence on society that may be on a differential basis."

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CITY

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Page 85: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
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Page 87: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 88: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 89: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 90: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 91: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 92: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 93: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 94: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 95: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

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Page 96: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Tides of Change 7 Key messages1. Health is conceptualized as physical, mental, and social well-being rather than as the

absence of disease. We then discuss the current tendency of chronic disease prevention strategies to focus on changing individual risk behaviours, despite evidence that changing to social and economic root causes could be more effective.

2. The scene in Atlantic Canada by reviewing statistics for the three categories of chronic disease: noncommunicable, communicable, and mental health. We also include main regions facing inequities within the provinces.

3. Theory and evidence that social and economic processes and the resulting poverty create inequities and chronic disease in society.

4. Vulnerable populations who are affected by inequities: Aboriginal people and African Canadians, single mothers and children living in poverty, seniors, and rural populations.

5. Importance of place; neighbourhood, community, region, etc., in creating inequities and points out that inequities in society affect the entire population, not just the poor. We look briefly at cultural and social context, geographic areas, and income distribution.

6. Ask how inequities can lead to chronic disease. Materialist, psychosocial, and political/economic pathways are discussed in the Atlantic Canada context.

7. Recommend strategic directions that must be based on the root causes of inequities in

society.

Page 97: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
Page 98: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.
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Safe and affordable housing

Nutritious food

Page 102: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.

Safe and affordable housing

Nutritious food

Page 103: 10 Hserv 482 Canada. Learning Objectives Describe plausible reasons for Canada's good standing in the Health Olympics List factors that may be involved.