May 19, 2015
BIGIdea?
what’s the
admissionadvancementAcademic Reputation
Ad
Av
Ar
The Journey
prospective student current student alumni
institutional Objectives
strategy
user goals+
10mistakes
+1
hide
seek
#1
and go
Simple & intuitive
example
Builds
engagement
through
interaction
Simple & intuitive
Program
finder
Multiple
paths to
programs
Multiple
paths to
programs
Multiple
paths to
programs
Proactively
presents
program
options
Better
placement?
Mega
Menu
Even Better:
Promotional
area
FooterFat
Bread
crumbs
“Smart”
Search
hello, my name is.#2hello my name is.
Enable users to
personalize
their
experience
Personalize
content
based on
user behavior
or profile
strategy.
#3
hopeis not a
Finish the
sequence
with an
action
Strong, consistent calls-to-action
Sell the visit call-to-action
Make
Prospectives
want to come
to campus
Even better: Finish video
with a strong
call-to-action
#4socialseparation.
Aggregate
social feeds
Great Branding!
Allows
users to
filter
content
#5
accessdenied.
Accessible
alumni
content
Accessible
alumni
content
Integrated
Alumni
Success
Stories
Integrated
Alumni
Success
Stories
#6
you’rehired.
In-depth
Faculty
Biography
In-depth
Faculty
Biography
Speaks to
value of
education
Even Better:
Leverage
Even better:
use video
#7
mdot mnot=
Optimal
browsing
experience
Optimal
browsing
experience
#8education
informationis about
Strong
messaging
Large
Imagery,
content
hierarchy
Strong
graphics
Interactive
elements
Storytelling
Use video
to engage
users
#9
Ring
doorbell.the
Clear
orientation,
strong
calls-to-action
Even better:
Add an
“Apply Now” Call-to-action
#10Tall,
handsome.dark&
Surface relevant
content
Present
Topical
Information
#11
It’s none ofmybusiness.
From brands
like Amazon
…And
Zappos
Smart
Marketing!
…and
Nordstrom
…and
Expedia
Even better:
add call-to-action
to register
questions thoughts funny jokes
Thanks.
Thanks.
California Lutheran University:
Champlain College:
Drew University:
Clemson University:
Bucknell University:
MCPHS:
Universidade De Coimbra:
Arizona State University:
Oregon State University:
Boston University:
University of Pennsylvania (Wharton School):
Lassonde School of Engineering:
Lancaster University:
AUCSM:
Rocky Mountain College of Art and Design:
Bentley University:
Emmanuel College:
Washington State University:
Phillips Academy Andover:
http://www.callutheran.edu/
http://www.champlain.edu/
http://www.drew.edu/
http://www.clemson.edu/
http://www.bucknell.edu/
http://www.mcphs.edu/
http://visit.uc.pt/en/about/
http://www.asu.edu/
http://oregonstate.edu/
http://www.bu.edu/
http://www.wharton.upenn.edu/
http://lassonde.yorku.ca/
http://www.lancaster.ac.uk/
http://www.aucmed.edu/
http://www.rmcad.edu/
http://www.bentley.edu/
http://www.emmanuel.edu/
http://www.wsu.edu/
http://www.andover.edu