10 golden social media rules f or Developer Rela tions Manager
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10 goldensocial media rules forDeveloper Relations Manager
The Great Cocktail PartyThat Lives In the Internet
Why do most people use social media?
4 To keep track of friends and family.
4 To keep up with news, pop culture, be part of cultural conversations.
4 To share funny stuff, cute cat photos, “viral”content, recipes.
Why do most people use social media?
4 To document their lives (“microblogging”, Instagram, “selfies,” etc.)
4 To meet & connect with others around shared interests, hobbies & fandoms.
4 To network & promote their professional work.
Why do Developer Relations People use it?
4 Promotion & Publicity
4 Collaboration
4 Solving Problems
4 ALL THE SAME REASONS OTHER PEOPLE DO
Signal To Noise4 People are inundated with stuff to read and watch.
4 Social media is ephemeral, no way to ever keep up.
4 Stand out by having great content that you believe in, expressing yourself authentically, and developing relationships with people.
Rule 1Be yourself.
"Act like a person before you try to
promote a product."1
@CAwkward
Manners.4 Online interactions are “real” interactions.
4 Be kind.
4 Share.
4 Say “please” and “thank you.”
4 Show a genuine interest in others.
4 People who only talk about themselves are insufferable in any medium!
Your Feed.4 Your feed is a collection of things you’re interested
in.
4 Share useful & interesting content.
4 Share (retweet, etc.) when they share great stuff with you.
4 Share your thoughts, insights, struggles, opinions.
4 Vulnerability is ok, no one loves PROFESSION-BOT,
Be approachable.4 Post interesting stuff with descriptive log lines (not just a URL).
4 Use an image to make yourself recognizable.
4 Add buttons & links to your social media profiles to your website.
4 Follow others and engage with them.
Use questions.4 Are targeted and show that you’ve paid attention to
people, to their lives & their work.
4 Are about stuff you couldn’t just Google for yourself.
4 Draw people out and offer them a chance to show their knowledge.
Have a Sounding Board.4 People from your field who consistently interact with you online might be a good sounding board or virtual mentors.
4 They probably don’t want to read your content calendar.
4 But they might look at a post or idea, give you insights, or make an introduction to someone you want to meet.
Rule 2Listen more than you talk.
“You have [...] two ears, but only one mouth. This is so because you are supposed to [...] listen more than
you talk.”1
Lucca Kaldahl
When and with whom4 Watch, listen, and get a sense of people & culture
before you participate.
4 “Am I really adding something to the discussion?”
4 Just because you can see it/read it doesn’t mean it’s directed at you.
4 Give credit, always.
4 Creative culture + curator culture = the art of the
Rule 3Remember we work in marketing.
Honor the three E's of Content Marketing
Educate4 Content is king
4 Valuable and unique content
4 Unknown tips and tricks
4 Early previews
Engage4 Use Call To Actions
4 Answer questions from your followers
4 Respond to needs
Entertain4 Be personal
4 Keep your stories real
4 You can have flaws and struggles
4 Be a helper
Rule 4Respect the receiver.
Every message has four sides.1
Schulz von Thun
Every layer can be misunderstood individually.
"Hey, the traffic lights are green".
Rule 5Have a focus.
Stay focused, go after your dreams and keep moving toward your goals.
1LL Cool J
4 Don't attempt to please everyone
4 specialize on your industry, product or topic
4 Switch coverage layers but not topics
Rule 6Deliver relevant content
“I'd rather make a show 100 people need to see, than a show that 1000
people want to see.”1
Joss Whedon
4 Deliver relevant content
4 Post unique content
4 Help your audience
4 Solve Problems
4 Share tips and best practices
4 War stories
4 Success stories
Rule 7Don't spam.
“The internet is 95 percent porn and spam”
1Margaret Atwood
4 Don't
4 DM your content
4 tweet your content @ people w/o being asked
4 repost every day
4 act like a bot
Rule 8Know your metrics.
“What's measured improves”
1Peter F. Drucker
4 Know your analytics tools
4 Find the right tools to help with metrics
4 Talk about metrics to your boss
4 Have a target
4 Learn from your mistakes
Rule 9A picture is worth a thousand words.
“A picture can tell a thousand words,
but a few words can change it’s story.”
1Sebastyne Young
4 We are visual persons
4 Use visualizations and pictures
4 Short videos can help explain
Rule 10Respect cultural differences.
“To become a true global citizen, one must abandon all notions of 'otherness'
and instead embrace 'togetherness'.
1Suzy Kassem
4 Increasing Your Knowledge Base
4 Practice self-awareness.
4 Read books / articles about other cultures.
4 Study another religion.
4 Talk to a person from another culture.
4 Keep an open mind.
4 Teach your children to be respectful.
4 Experience new cultures.
“There is no such thing as a weird human being, It's just
that some people require more understanding than
others.”1
Tom Robbins
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