independent consultants group 10 Trends in 10 minutes For independent consultants
independent consultants group
10 Trends in 10 minutesFor independent consultants
1.Your network is (still) keyBut is more dispersed
2.You’ll face more competitionBut have more opportunities
A career will be composed of thousands of short-term assignments spread over a lifetime.
Everyone is responsible for their own success
3.Trust is vitalEarn it, then keep it
4.Digital by designNot digital by default
We need to make sure that digital does not exclude parts of our audience or force things online which are best dealt with in person.
This is “digital by design”.
5.Content is still kingDistribution is queen
6.Think mobile firstThen work back from there
Ensure that your content is optimised for smartphones
Ensure all media materials are succinct and engaging
Use images and video to maximise campaign reach
7.Paid social is the new normUnderstand its value
8.Video is on the rise (again)Facebook is challenging YouTube
Facebook video views every 24 hours: 4 billionVideo uploaded to YouTube every minute: 300 hours
Facebook unique video viewers: 85.59 millionYouTube unique video viewers: 162.14 million
Facebook counts a view as: 3 secondsYouTube counts a view as: 30 seconds
9.Plenty of new digital toolsUse them wisely
10.You are ahead of the gameIn financials, flexibility & freedom
Thank YouBen [email protected]@benrmatthews