10 Branding Insights from Joe Erwin, President of Erwin Penland Advertising

@33voices / www.33voices.com / [email protected]

10 Branding Insights

from the President of

Erwin-Penland Advertising

NOTE:The following represents ten highlights

from the interview by @MoeAbdou, founder & host of 33voices®.

Click to stream audio

Joe Erwin

Co-founder and President of Erwin-Penland Advertising.Former Chairman of the South

Carolina Democratic Party.Co-founder of the thought leadership

conference Food for Thought in 2008.

33voices.com/Joe-Erwin

Your brand reputation is as good as the last interaction you’ve had with your client.

Make each one more memorable.

No.1

33voices.com/Joe-ErwinNo.2

Today’s consumer is highly educated, well informed and engaged –

don’t ever be fake.STand for something and deliver.

33voices.com/Joe-ErwinNo.3

Operational excellence delivered consistentlyis what elevates the confidence of your customer.

33voices.com/Joe-ErwinNo.3

Operational excellence delivered consistentlyis what elevates the confidence of your customer.

33voicesJoe Erwin - Operational excellence

33voices.com/Joe-ErwinNo.4

Customer experience isn’t a service that you deliver –

it’s a feeling that endures.

33voices.com/Joe-ErwinNo.5

To keep your brand fresh and relevant,

it’s wise to surround yourself with younger people with big aspirations.

33voices.com/Joe-ErwinNo.6

Brand awareness is no longer amplified

by the 30 second spot –it’s about how big your idea is.

33voices.com/Joe-ErwinNo.7

Regardless of your business, creating engaging content is whatkeeps you connected to your customer.

33voices.com/Joe-ErwinNo.8

Poor execution is the biggest demise of a business.

Everything great can be done better.

33voices.com/Joe-ErwinNo.9

A well informed business always seizes the opportunityto improve the lives of their customers.

33voices.com/Joe-ErwinNo.10

Don’t ignore the 50+ generation -it’s your biggest untapped opportunity.

Really reflect...

Ask your best customer to define the business you’re in –

does it align with your intentions?

Really reflect...

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