10 22-15 Missouri PRSSA Presentation

Taking the ‘Shiny’ out of Social@NikkiSunstrum, Director of Social MediaUniversity of Michigan

@UMich Director of Social Media Former State of Michigan

@MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things

interesting Co-Captain to a hashtag’ed

entourage of 5 Former Elected official Throws parades for fun

@NikkiSunstrum

SOCIAL MEDIA

IS NOT NEW

Tweeting the ninety-five thesis

The way in which we get our point across has changed, not the concept or necessity of information distribution.

What do I do?

LIVE IN THE MOMENT

100 Million Active Monthly Users

400 Million Snaps Sent Each Day

71% of UsersAre Under 34

Stories Generate4 Billion Views A Day

93,983 Views547,011

Impressions282,637 Reach

1 Hour

509 posts were generated 

Reach exceeding 200,000 people

Over 5 million impressions

"We need to treat the water, and not simply each fish that's struggling."

STOP HERDING MEERKATS

Social Media is not a race.Foursquare badges never

really meant anythingNo one cares about your

Klout Score

20,000 People are now ‘GOING LIVE’ Each Day

SOCIALMEDIA.UMICH.EDU

@NIKKISUNSTRUM/NIKKI.SUNSTRUM

Questions?