1 @WeRRestaurants /RestaurantDotOrg /NationalRestaurantAssociation Restaurant.org.

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@WeRRestaurants

/RestaurantDotOrg

/NationalRestaurantAssociationRestaurant.org

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Regulating Local Store Marketing

Chris Wheeler, MarcomCentral

March 12, 2014

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Agenda• Introduction• Common problems• Solutions• Sample Use Cases

– Subway Restaurants – Long John Silver’s– ARAMARK

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MarcomCentral Introduction

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MarcomCentral • Long Track Record

– Incorporated in 1999– 1,800 Active MarcomCentral

Sites– 20,000 FusionPro Users

Worldwide– 1,000,000 MarcomCentral

User Accounts

• Outstanding People– Dedicated to Software

Development & Services– 75+ Employees– Solana Beach, CA HQ– Development Office in Chicago– Total Commitment to

Client Success

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Common Problems in Local Store Marketing

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Local Store Marketing Problems

Brand Globally

Advertise Locally

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Local Store Marketing Problems

Brand Globally

Advertise Locally-Local Store Marketing-Local Relevance-Drive Customers to Specific Locations-Franchisee Control

-Corporate Values-Brand Standards -Drive Global Recognition-Corporate Control

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Local Store Marketing Problems

• Manual process for customizing collateral• Inability to efficiently monitor local branding• Potential franchisee or partner frustration

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The Consequences

• Rogue marketing • Disintegration of brand integrity• Loss of brand standard • Potential effect on future expansion

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Solutions

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Solutions for Regulating Local Store Marketing

• Central Marketing Repository

• Intelligent Templates

• Global Branding, Local Message

• Reporting and Analytics

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Demo: Subway Restaurants Long John Silver’s

ARAMARK

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@WeRRestaurants

/RestaurantDotOrg

/NationalRestaurantAssociationRestaurant.org