1 United Way Outcomes For DUMMIES by “Wisconsin Bob” Coons Finance Support Committee Boy Scouts of America Annual Meeting May 29, 2003 Philadelphia.

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United Way

Outcomes

For

DUMMIESby

“Wisconsin Bob” CoonsFinance Support Committee

Boy Scouts of AmericaAnnual MeetingMay 29, 2003Philadelphia

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Chapter I

What is

the United

Way Mission?

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The Mission of United Way is:

To improve people’s lives by mobilizing the caring power of communities.

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Activate community resources to make the greatest possible human impact.

Approximately 1,400 community-based United Way organizations.

Each is independent, separately incorporated and governed by local volunteers.

United Ways:

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In 2000/2001, United Way annual campaigns reached a new high of $3.91 billion. United Ways also leveraged almost $1 billion in additional resources---for a total of $4.7 billion-to build stronger communities.

United Ways bring communities together to focus on the most important human needs- - -building partnerships, forging consensus and leveraging resources to make a measurable (outcomes) difference.

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Impact areas are identified at the local level and vary from community to community and frequently include:

Helping children and youth succeed Strengthening and supporting families, promoting

self-sufficiency Building vital and safe neighborhoods Supporting vulnerable and aging populations.

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Chapter II

Outcomes –

What are they?

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United Way’s emphasis on Outcomes signals a paradigm shift in human services: 

From - Activities 

To - Results  

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Outcomes=

Results 

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Fundamental Outcomes Questions

Are you doing good?How do you know you’re doing good?

You need to show that what you think you are doing is what you are actually doing.

Outcomes are results that you can demonstrate/prove, not just talk about what you think is working.

Outcomes produce evidence that a program changes lives.

All Dr. Michael Quinn Patton

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Outcomes measured must be:• Relevant to the core values and mission of

the organization.

• Linked to benefiting the person receiving services.

• Valuable to stakeholders in the organization.

• Used in the decision making process to ultimately change and improve the organization.

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• Numbers• Demographics• Counts• Activities• Units of services provided• Procedures• Badges awarded• Etc.

Outputs =

(Old)

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• Relevant, measurable things• Show that a program or service

produces change in an individual• Data collected on a regular basis• Are best if they can be compared

to a national database or trended over time

Outcomes =

(New)

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Measures of Outcomes (Results)

1. Effectiveness (Quality) To what extent change takes place in a person

from A to B. Best shown when a procedure or technique or

professionally delivered service is applied to a person.

Most difficult to show when a program is educational, spiritual, advocacy, or growth and development.

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Measures of Outcomes (Results) - continued

2. Efficiency (Cost) Effectiveness x $ (or time). Shows that a program is more efficient

because it uses less $ (or time) to achieve the same degree of change.

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Measures of Outcomes (Results) - continued

3. Satisfaction (Service) Is a self report of a perceived value of a

service or change by a recipient. It’s not truly an outcome, but a “marker” for

Outcomes.

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Outcomes Measurement shows:

• The End Result

• Change

• Success

• The Benefit of a service or program to the

person or society

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Chapter III

What are United

Way

Impact Areas?

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United Ways are looking for Outcomes from organizations to improve (Impact) society.

National United Way Impact Areas:• Basic Needs• Strong Families• Self-Sufficiency

Other Common Local United Way Impact Areas:• Safe Environment• Personal Well-Being• Nurturing Children and Youth• Prepared Workforce• Etc.

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United Ways feel that demonstrated/ documented Outcomes in specified Impact areas:

• Show the “fit” of agencies to their community vision.• Show accountability of the use of dollars by agencies:

What United Way gets for $100 invested in an organization “doing good.”

• Help United Ways raise more money for recipient agencies.• Will improve the management of recipient agencies.• Help agencies use Outcomes to market their programs

themselves to stakeholders and others in order to:Serve more people.Attract additional, non-United Way funding.

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United Way’s Overall Program Rating System

Is used by volunteers and staff to determine allocation increases:•Program Outcome Rating

Consideration of the program’s ability to: Identify Measure Outcome information Report to improve programs. Use

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United Way’s Overall Program Rating System (cont.)

• Track RecordConsideration of a program or agency’s history of:Outcome ratingsQuality of serviceCompliance with requirementsConditions of funding

• Alignment – of program Outcomes with Impact Areas and community visions.

• Finances – agency and program financial statements and audits.

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National United Way Impact AgendaImpact areas that are most universal across the United Way system are:

A. Helping Children and Youth Succeed.

B. Strengthening and Supporting Families.

C. Promoting Self-Sufficiency.

D. Building Vital and Safe Neighborhoods.

E. Supporting Valuable and Aging Populations.

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United Way’s Community Impact Areas

Common United Way Impact Strategies

Targeted Results

A. Helping Children and Youth Succeed

Successful children and youth:

•Enjoy healthy social, emotional, cognitive and physical development.

•Have opportunities to grow and achieve their full potential.

•Have nurturing and supportive caretakers and providers.

•Have access to affordable, quality early care and education.

•Experience safe, quality learning environments.

•Promoting mobilizations like Success By 6® that help children prepare for school.

•Enhancing the quality of child care services.

•Increasing children's enrollment in health insurance plans.

•Establishing comprehensive school-based resources offering health care, education and enrichment opportunities.

•Expanding youth involvement in community service and leadership.

•Enhanced academic performance.

•Increased school attendance.

•Reduced incidents of gang activity.

•More youth are active in safe and productive after-school activities.

•More children have health insurance

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United Way’s Community Impact Areas

Common United Way Impact Strategies

Targeted Results

B. Strengthening and Supporting Families

Strong families:

•Have the knowledge and skills to thrive.

•Live in a safe and healthy environment.

•Have access to affordable, quality services and supports.

•Have strong family and community ties.

•Coordinating and making accessible a comprehensive range of health, human services and other programs through family resource centers.

•Conducting outreach on immunizations, child care/after-school programs and other community services.

•Promoting family-friendly workplace policies and practices.

•Reduction of family violence/abuse.

•Lower incidence of health-related issues.

•Parents have more time to participate in their children's extracurricular activities and to spend at home.

•Parents are actively involved in schools

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United Way’s Community Impact Areas

Common United Way Impact Strategies

Targeted Results

C. Promoting Self- Sufficiency

Self-sufficient people:

•Receive quality education and have life and work skills.

•Have access to quality jobs, work supports and career opportunities.

•Are supported in entrepreneurial efforts.

•Can build savings and access capital.

•Supporting job training, literacy and career development programs that enhance long-term employment opportunities.

•Coordinating child care, financial counseling, transportation, and other services that support economic self-sufficiency.

•Establishing individual development account (IDA) programs to help lower-income individuals save for education and training, homeownership, and business development

•Increased levels of technical and educational skills.

•Reduced rates of adult illiteracy.

•Lower unemployment.

•Higher average wage earnings.

•Increased home ownership.

•Increased savings and assets.

•Reduced rates of homelessness.

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United Way’s Community Impact Areas

Common United Way Impact Strategies

Targeted Results

D. Building Vital and Safe Neighborhoods

In vital and safe neighborhoods, residents:

•Have access to affordable housing and economic opportunities.

•Are active in civic life and have strong networks.

•Lead community-building efforts.

•Trust, respect and cooperate with each other.

•Supporting neighborhood-led public-private partnerships that are working to increase the supply of affordable housing.

•Supporting resident-led efforts to strengthen schools, create new community facilities, increase neighborhood safety and expand access to jobs.

•Building the leadership and financial capacity of minority-led organizations.

•Lower crime rate.

•Increased participation in neighborhood-based associations.

•Wider diversity in home and business ownership.

•Increased neighborhood retail and commercial activity.

•Improved public transportation.

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United Way’s Community Impact Areas

Common United Way Impact Strategies

Targeted Results

E. Supporting Vulnerable and Aging Populations

Vulnerable and aging individuals need:

•A nurturing support system.

•Access to comprehensive health care services.

•Services that support independence and minimize institutionalization.

•Access to emergency and transitional services that foster long-term independence.

•To be involved in decisions regarding their own care.

•Coordinating efforts enabling individuals to get to medical and other appointments.

•Providing home maintenance and meals, case management, counseling and outreach.

•Coordinating mental, emotional, physical health and terminal-illness services.

•Supporting health care access to un- and underinsured individuals

•Organizing comprehensive health and human services for individuals facing crises.

Seniors enjoy greater quality of life.

•People with disabilities have access to all opportunities.

•Uninsured and under-served individuals have increased access to health care.

•People in crisis regain stability.

•Emergency room visits for basic health care needs decrease.

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Milwaukee United Way’s Continuous Road to Impact

 United Way of Greater Milwaukee is a community solutions provider. It brings together people and resources to create measurable change and improve lives in the Greater Milwaukee area. By raising dollars, identifying community needs, and funding programs that can best address those needs, United Way and its collaborative partners work to continuously improve community conditions.

Measurable

Improvement in Meeting Basic Needs,

Building Strong Families and

Improving Self-Sufficiency in the

Greater Milwaukee Community

United Way analyzes Program Outcomes

(Results) and identifies community

Impact Areas

United Way asks for support for

agencies

United Way distributes dollars to agencies

Agencies provide United Way

funded services

Outcomes raise awareness of United Way and its funded

programs

Outcomes

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Chapter IV

Is a Logic Model Logical?

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United Way Logic Model

Mission or Target Inputs Activities Outputs OutcomesGroup to Serve Initial Intermediate Long Term

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Draft Scouting Logic ModelMission Inputs Activities Outputs Outcomes

(Resources) (Services & Programs)

(Products) (Benefits for youth/Scouting/society)

BSAMission

To prepare young people to make choices over their lifetimes by instilling in them the values of the Scout Oath and Law

-Money-Staff-Supplies-Equipment

- Meetings- Camping- Community

Service- High

adventure

-Badges earned-Number of kids attending camp

-Skills learned

Initial

- Living the Scouting Oath and Law daily

Intermediate

- Training Troop leaders

Long Term

- Producing leaders of tomorrow

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Length of Outcomes

• Initial

• Intermediate

• Long term

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• Strong Families• Safe Environment• Basic Needs

• Cub Scouting • Boy Scouting

See Scoutings Impact for Outcomes Presentations.

This Publication has sample logic models for:

In each of the following United Way Impact Areas:

• Venturing• Scout Reach

• Personal Well Being• Nurture Children &

Youth• Prepared Workforce

& Education

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Chapter

V

Logic Model

ExamplesA.BSA Council Louisville, Kentucky

B.BSA Council Milwaukee, Wisconsin

C.NAMID.Donna Lexa Art

Center

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Chapter VI

What are the

Special Challenges

that BSA Councils

have in

demonstrating

their Outcomes?

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BSA Outcomes are: Not easy to define Not easily observable Not easy to measure Many varied and overlapping programs Long history and strong culture of outputs Accomplished by volunteers Very long term (lifetime) Prevention/Education/Character Building

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To do well at demonstrating Outcomes (Results) your organization must live them.

Emphasizing Outcomes will change the culture of Scouting and sharpen its focus.

1. What is reported?

2. What is emphasized?

3. What is accomplished?

4. The way things are done (culture).

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“You can’t improve what you don’t measure

andYou can’t compare what you don’t share”

Anonymous

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Chapter VII

Outcome Resources:BSAUnited Way

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BSA’s National Research on Outcomes Stephen L. Medlicott – Director, BSA Research ServiceJ. Carey Keane – BSA Relationships/Marketing Group

• Four Harris Interactive Studies:1. The Values of Men and Boys in America (1995)2. A Year in the Life of a Cub Scout/Boy Scout/Venturer (1998)3. Summer Camp Outcomes Study – National Statistics and

Localized Survey Results (2001)4. Volunteer Outcomes Study – Phases I and II

• BSA National Ad Campaigns of Outcomes Information 1. Faces of the Future

With media/speeches kit2. In Support of Values

Ongoing newsletter

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Chapter VIII

What Should BSA

Councils do about

Outcomes?

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Take Outcomes seriously Form a Task Force/Workgroup/Committee Use BSA Professional Staff Use Knowledgeable Volunteers Read/Study/Get Training Plan – Start Early - Practice Work on Outcomes All Year Long Report Outcome Data throughout The Council Governance

structure at same frequency as finances

Move the Culture of The Council from old “Quality Unit Council” to new “Outcomes” Culture/Orientation

BSA Councils should:

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Chapter VIII

Credits

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1. United Way of America

2. United Way of Greater Milwaukee• Sue Dragisic, President

3. Dr. Michael Quinn Patton

4. Aspen Institute’s Nonprofit Sector Research Fund

5. Independent Sector, Inc.

6. Boy Scouts of America

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Chapter IX - Addendum

Logic Model HandoutsA.BSA Council

Louisville, KentuckyB.BSA Council

Milwaukee, Wisconsin

C.NAMID.Donna Lexa Art

Center

by“Wisconsin Bob”

CoonsFinance Support

CommitteeBoy Scouts of America

Annual MeetingMay 29, 2003Philadelphia