1. Two childhood friends took … Mark Miller Founder of Arabian Nights 2 Black Stallion Literacy Foundation Tim Farley Noted author and son of Walter Farley.

11

Two childhood friends Two childhood friends took …took …

Mark Miller Mark Miller Founder of Arabian NightsFounder of Arabian Nights

22Black Stallion Literacy FoundationBlack Stallion Literacy Foundation

Tim FarleyTim FarleyNoted author and son of Walter Noted author and son of Walter FarleyFarley

The Books of Walter The Books of Walter Farley and added . . .Farley and added . . .

33

Black Stallion Literacy FoundationBlack Stallion Literacy Foundation

The Magic of the Black The Magic of the Black Stallion. . .Stallion. . .

44


To Create To Create The Black Stallion Literacy The Black Stallion Literacy FoundationFoundation


With a Mission to . . .With a Mission to . . .

Motivate children to discover the Motivate children to discover the joys of readingjoys of reading and the and the wonders wonders of learningof learning through the magic of through the magic of horses and the Black Stallion horses and the Black Stallion books of Water Farleybooks of Water Farley

66

77

68,000 Children 68,000 Children

Served Last YearServed Last Year


88

450,000 Children Served 450,000 Children Served Nationally Since InceptionNationally Since Inception


99

FloridaFlorida Arkansas Arkansas Texas Texas Arizona Arizona Nevada Nevada ColoradoColorado


Currently ServingCurrently Serving

1010

KentuckyKentucky

AlabamaAlabama

MississippiMississippi

LouisianaLouisiana

GeorgiaGeorgia

Oklahoma Oklahoma


Recent Expansion Recent Expansion Across the U.S.Across the U.S.

1111

The Kentucky Horse Park International The Kentucky Horse Park International Museum of the Horse celebrates:Museum of the Horse celebrates:

““A Gift from the Desert: The Art, History and Culture of the A Gift from the Desert: The Art, History and Culture of the Arabian Horse”Arabian Horse”

This will be the first major exhibition to explore the impact of the This will be the first major exhibition to explore the impact of the horsehorse

on Near Eastern civilization, with particular emphasis on the first on Near Eastern civilization, with particular emphasis on the first breed, the Arabian, from (May 2010-October, 2010.)breed, the Arabian, from (May 2010-October, 2010.)


Lexington, Kentucky:Lexington, Kentucky:Horse Capital of the Horse Capital of the WorldWorld

1212


Arabian Horse GalleriesArabian Horse Galleries

In the winter of 2010, the story of the Arabian horse will come to In the winter of 2010, the story of the Arabian horse will come to life as never before in the Arabian Horse Galleries, a new 2 level life as never before in the Arabian Horse Galleries, a new 2 level

8,000 square feet permanent addition to the Kentucky International 8,000 square feet permanent addition to the Kentucky International Museum of the Horse. Historical art and artifacts combined with Museum of the Horse. Historical art and artifacts combined with

theme-park style interactive exhibits will leave the visitors theme-park style interactive exhibits will leave the visitors breathless as they enjoy a full sensory experience of the Arabian’s breathless as they enjoy a full sensory experience of the Arabian’s

journey through the ages and around the world through the exhibit. journey through the ages and around the world through the exhibit. A giant open book will create an entry way into the Black Stallion A giant open book will create an entry way into the Black Stallion

Experience Special Section and dedicated to the Black Stallion Experience Special Section and dedicated to the Black Stallion Books.Books.



1313


The World Equestrian GamesThe World Equestrian Games

The Games are held every 4 years they are comprised of the world championships for eight equestrian sports: jumping,

dressage, eventing, driving, reining, vaulting, endurance and para-dressage. The games have never taken place outside of

Europe and will represent the largest equestrian sporting event ever held in the United States. Attendance of approximately

500,000 is expected through September 25- October 10, 2010.



1414

CountyCounty 11stst Grade Grade 44thth Grade GradeFayetteFayette 16131613 15981598ClarkClark 904904 842842ScottScott 700700 550550MadisonMadison 800800 804804BourbonBourbon 175175 175175WoodfordWoodford 327327 291291JessamineJessamine 630630 578578Catholic DioceseCatholic Diocese 413413 404404TOTALTOTAL 5612561253525352

= 10,964 households= 10,964 householdsThese numbers do not include any Montessori, Christian, Private Schools, These numbers do not include any Montessori, Christian, Private Schools, however, they will be offered the BSLP.however, they will be offered the BSLP.Black Stallion Literacy FoundationBlack Stallion Literacy Foundation

The Black Stallion The Black Stallion Literacy Project and Literacy Project and KentuckyKentucky

1515

11stst Grade Grade

Children meet and pet a horse at schoolChildren meet and pet a horse at school

Children receive Children receive Little Black, A PonyLittle Black, A Pony

Trip to the Kentucky Horse Park and the Trip to the Kentucky Horse Park and the International Museum of the Horse: International Museum of the Horse: Arabian Horse Galleries to learn more Arabian Horse Galleries to learn more about horsesabout horses

Children receive Children receive Little Black Goes to the Little Black Goes to the CircusCircus


1616

Comprehensive curriculum Comprehensive curriculum

Teacher training providedTeacher training provided

Parental involvement promotedParental involvement promoted


11stst Grade Grade (continued)(continued)

1717

Children receive Walter Farley Classic: The Black Stallion

Teacher training provided

Comprehensive curriculum


4th Grade

1818

Parental involvement promoted

The Black Stallion movie and 6 foot pop-up display provided

Live equine show featuring The Black Stallion at the Kentucky

Horse Park’s new indoor arena on May 11th.


4th Grade (continued)

How You Can HelpHow You Can Help

Sponsorship packagesSponsorship packages

-Black Stallion Literacy Program Presenting -Black Stallion Literacy Program Presenting Sponsor (Exclusive)Sponsor (Exclusive)

$20,000$20,000

-Little Black Pony Sponsors (6 available)-Little Black Pony Sponsors (6 available)

$10,000$10,000

-Project Sponsors (Several available)-Project Sponsors (Several available)

$5,000$5,000



Presenting Sponsor $20,000Presenting Sponsor $20,000 Help motivate children toward Help motivate children toward

successful lives by helping them successful lives by helping them discover the joys of reading and discover the joys of reading and wonders of learning through the magic wonders of learning through the magic of live horses and Black Stallion books of live horses and Black Stallion books by Walter Farley---be the by Walter Farley---be the Presenting Presenting SponsorSponsor, and receive the following:, and receive the following:



Presenting Sponsor $20,000Presenting Sponsor $20,000

-Includes:-Includes: Naming Rights to this important community campaign—“Black Naming Rights to this important community campaign—“Black

Stallion Literacy Project Presented by……”Stallion Literacy Project Presented by……” A minimum of 75 exclusive promotional announcements to air on A minimum of 75 exclusive promotional announcements to air on

ABC 36, supporting Presenting Sponsor involvement of the project. ABC 36, supporting Presenting Sponsor involvement of the project. (January-May)(January-May)

Inclusion in EVERY promotional announcement/print Inclusion in EVERY promotional announcement/print piece/collateral materials associated with the campaign. (January-piece/collateral materials associated with the campaign. (January-May), and prominently featured on the event poster.May), and prominently featured on the event poster.

Guest appearances on ABC 36 during various newscasts (3x Guest appearances on ABC 36 during various newscasts (3x minimum) to further promote the Black Stallion Literacy Project. minimum) to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured.Company CEO and/or representative featured.


How You Can HelpHow You Can Help Presenting Sponsor Cont’dPresenting Sponsor Cont’d:: Business logo and Black Stallion logo on ABC 36 “web-squeeze” after every 6p, Business logo and Black Stallion logo on ABC 36 “web-squeeze” after every 6p,

10p and 11pm newscast on ABC 36 for 36 days during the campaign dates.10p and 11pm newscast on ABC 36 for 36 days during the campaign dates. Facebook/Twitter friends of ABC 36. Company name mentioned in facebook and Facebook/Twitter friends of ABC 36. Company name mentioned in facebook and

twitter station updates.twitter station updates. Large logo on Horse trailer visiting schools.Large logo on Horse trailer visiting schools. Logo on bookmarks.Logo on bookmarks. Co-host Afternoon and Evening Theatre events at the arena.Co-host Afternoon and Evening Theatre events at the arena. Corporate box for Black Stallion arena events (afternoon and evening Corporate box for Black Stallion arena events (afternoon and evening

performances).performances). Prominent signage at the arena.Prominent signage at the arena. Promo piece on or under seats at the arena.Promo piece on or under seats at the arena. Product Category Exclusivity.Product Category Exclusivity. Inclusion in ALL online ABC 36 and BSLP marketing, logo and hyperlink and Inclusion in ALL online ABC 36 and BSLP marketing, logo and hyperlink and

company adcompany ad

2222



Little Black Pony Sponsor $10,000 Little Black Pony Sponsor $10,000 Literacy begins with literature, and it Literacy begins with literature, and it

is critical to reach children early with is critical to reach children early with vital reading skills. Help provide vital reading skills. Help provide books and excitement to over books and excitement to over 10,000 Households with children by 10,000 Households with children by participating as a participating as a Little Black Pony Little Black Pony Sponsor, Sponsor, and receive the following:and receive the following:

2323



Little Black Pony Sponsor $10,000 Little Black Pony Sponsor $10,000

-Includes:-Includes: Business inclusion in over 50 shared promotional announcements on ABC 36 (January-Business inclusion in over 50 shared promotional announcements on ABC 36 (January-

May).May). Guest appearance during an ABC 36 newscast to further promote the Black Stallion Guest appearance during an ABC 36 newscast to further promote the Black Stallion

Literacy Project. Company CEO and/or representative featured.Literacy Project. Company CEO and/or representative featured. Logo on Horse trailer visiting schools.Logo on Horse trailer visiting schools. Shared “web squeeze” at the end of every ABC 36 newscast at 6p, 10p and 11pm Shared “web squeeze” at the end of every ABC 36 newscast at 6p, 10p and 11pm

newscasts for 14 days during the campaign dates.newscasts for 14 days during the campaign dates. Logo on bookmarks.Logo on bookmarks. Promotional piece in goodie bags distributed at the arena.Promotional piece in goodie bags distributed at the arena. Corporate box for arena event. (afternoon or evening performance)Corporate box for arena event. (afternoon or evening performance) Signage at the arena.Signage at the arena. Featured on the event poster.Featured on the event poster. Logo and hyperlink on BSLP and ABC 36 website pagesLogo and hyperlink on BSLP and ABC 36 website pages

2424



Project Sponsor $5,000Project Sponsor $5,000– Company logo on ABC 36 BSLP page Company logo on ABC 36 BSLP page

with hyperlinkwith hyperlink– Link to company cause or fan page or Link to company cause or fan page or

profile on facebook and twitterprofile on facebook and twitter– Inclusion in arena banner signageInclusion in arena banner signage– Opportunity to put in Opportunity to put in

offer/informational piece in BSLP bagsoffer/informational piece in BSLP bags


Experience the Magic!Experience the Magic!

2626

Kentucky ContactKentucky Contact

Mollie JamesonMollie Jameson

Kentucky DirectorKentucky Director

859 509-1915859 [email protected] www.bslp.org


1. Two childhood friends took … Mark Miller Founder of Arabian Nights 2 Black Stallion Literacy Foundation Tim Farley Noted author and son of Walter Farley.

Documents