HANDBOOK · Unit 1: Total Quality Management (TQM) Concept and Fundamentals ... Carol, Glen, Mary, Total Quality Management, 3rd ed., Pearson Education, ... MBA Semester: III

HANDBOOK

MBA 3rd

Semester

Dev Bhoomi Institute of Technology Dehradun www.dbit.ac.in

Affiliated to

Uttarakhand Technical University, Dehradun

MB303 - TOTAL QUALITY MANAGEMENT

Unit 1: Total Quality Management (TQM) Concept and Fundamentals

Approaches to Quality Management, TQM Framework and Features, Principle of TQM,

Philosophies of Quality Gurus: Deming‘s 14 Points, Crosby‘s Four Absolutes, Juran‘s

Trilogy, Feigenbaum‘s Total Quality Control, The Total Quality Triad, Evolution of TQM.

Unit 2: Human Aspect of Total Quality Management (TQM)

TQM Human Elements, Motivating People for Total Quality, Resistance to Change,

Characteristics of Quality Leaders, Role of Quality Leaders, Teams for TQM, On-th-Job

satisfaction and quality, Participative Management, Compensation System, Ergonomics.

Unit 3: Quality Management System

Strategic Quality management, Quality Statement, Culture, Product Quality cycle, TQM

Planning Environment, Role of Quality Control Department, Planning for Productivity,

Quality and re-engineering, Introduction to Business Process Re-engineering (BPR), The

Cost of Quality (Direct and Indirect Cost), Evaluating the cost of TQM, Quality Inedx, The

Total Quality Cost Curve, Standardization.

Unit 4: Total Quality Management (TQM) Practices

TQM Technologies and TQM Practices: Policy Deployment, Benchmarking, Backtracking,

Cross- Functional Teams, QFD, Taguchi Method, Failure-Mode and Effect Analysis, The

Poka-Yoke Concept, Concurrent Engineering, Malcolm Baldrige Award Model, TQM

Implementation Process, Introduction to World Class Manufacturing.

Unit 5: Quality Management Standards

Concept and need of Quality Standards, National Quality Standard Organisations: Bureau

of Indian Standards (BIS), Agmark Grading of Agriculture and Allied Commodities,

Quality Council of India; International Ogranisation for Standardisation (ISO), ISO

Standards: ISO 9000 and 14000 Series, Integration of ISO 14000 with ISO 9000, Process

of ISO Certification, Implementing the System, Post Certification.

Text Books

1. Dale, Carol, Glen, Mary, Total Quality Management, 3rd ed., Pearson Education, New

Delhi.

2. Ross, Total Quality Management: Text, Cases, and Readings, 2nd ed. St. Lucie Press.

3. H Lal, Total Quality Management: A Practical Approach, New Age International, New

Delhi.

Reference Books

Dev Bhoomi Institute Of Technology

SEMESTER: III

Department of Management Studies

Course Level: Expert Course Type: Core Credit: 4

Total Contact Hours:48 LTP -4-0-0 External Marks/Internal Marks:

70/30

Course Title: Total Quality

Management Course Code: MB - 303

Duration of External Exam:

3 Hours

1. K. Sidhartha Bhat Total Quality Management Himalaya Publishing House (2008)

Course Outcome Description

CO1 1. Basic knowledge about the Basic Fundamentals of Total Quality

Management

CO2 1. Basic knowledge of Human Aspects of TQM.

CO3 1. To provide the knowledge about-

i) Strategic Quality Management,

ii) Reengineering, iii) Standardisation


i) TQM Technologies,

ii) TQM Practices


i) Concept of quality standards

ii) Need of quality standards

iii) Quality standards

UNIT-1

1. Define and explain quality.

2. Define : Quality planning

3. Explain how the ‗cost of quality‘ can be reduced?

4. Define – Quality Control.

5. Give reasons of the failure of the quality improvement efforts?

6. What is meant by organizing for quality control?

7. Define: Quality Improvement.

8. Explain the determinants of quality.

9. Write and explain the 5 views of quality.

10. Explain 6 C‘s of Corsby.

11. Explain the Deming‘s Chain reaction.

12. Explain Juran‘s 10 steps for quality management.

13. Explain- Evolution of Total Quality Management.

UNIT – 2

1. What are the characteristics of a quality leader?

2. Explain the role of quality leaders in implementing the total quality

management?

3. How people are motivated to improve the quality? Explain.

4. Explain how satisfied employees contribute in quality improvement?

5. Explain role of compensation system in the quality improvement.


SEMESTER: III


Question Bank

Course Title: Total Quality

Management Course Code: MB - 203

Duration of External Exam: 3

Hours

UNIT – 3

1. Explain – Quality Statement.

2. Explain- Product Quality Cycle.

3. Explain- TQM planning environment.

4. Write a detailed note on the reengineering.

5. List direct and indirect cost of quality.

6. What is standardization in context of total quality management.

UNIT – 4

1. Write in detail about technologies role in the quality improvement.

2. Explain – Benchmarking.

3. Explain Backtracking

4. What are cross functional teams? Explain

5. What is concurrent engineering? Explain.

6. Write an essay on the world class manufacturing.

UNIT – 5

1. Write about the need of quality standards.

2. Write a detailed note on the quality council of India.

3. Explain-

a. AGMARK

b. ISO

4. Explain the process of ISO Certification.

5. Explain Post Certification .

6. Explain the need of quality standards .

Prerequisite: Student should have the basic knowledge of Projects and their handling Unit 1 Introduction of Investment 10L Meaning and Objective of Investment, Investment Decision Process, Categories of Investment, Steps of Security Analysis, Investment Avenues, Speculation and Gambling. Unit 2 Introduction of Capital Market 10L Meaning and Nature of Capital Market, Types, Functions and limitations of Capital Market, Trading of Securities, (Including BOLT), SEBI guidelines IPO, Book Building and Qualified Institutional Placement. Unit 3 Fundamental Analysis 10L Technical Analysis and Efficient Market Hypothesis, Economic, Industrial and Company Analysis. Unit 4 Portfolio Analysis 10L Portfolio Analysis and Selection, Risk and Return Analysis, Beta, Markowitz and Sharpe Model, Capital Asset Pricing Model, Arbitrage Pricing Theory. Unit 5 10L Portfolio Revision and Evaluations Portfolio Revision and Portfolio Evaluation, Constant Rupee Value Plan, Constant Ratio Plan, Sharpe and Treynor Measures, Mutual Fund Industry. Suggested Readings 1. Fischer, Donald, E. and Ronald J. Jordan, Security Analysis and Portfolio Management, Prentice Hall India, New Delhi, 6th ed.

2. Chandra, Prasanna, Investment Management, Tata McGraw Hill, New Delhi

3. Sharpe, William, F. Alexander, and Bailey, Investment, Prentice Hall Of India, 5th Edition.

4. Kevin, S. Portfolio Management, Prentice Hall India, New Delhi.

5. Avadhani, V.A, Investment and Security Market in India, Himalaya Publishing House, 3rd Edition. 6. Pandey, I.M. Financial Management, Vikas Publications, New Delhi ed., 2012.


SEMESTER: III


Course Level: Beginner Course Type: Core Credit: 4

Total Contact Hours:50 LTP -4-0-0 External Marks/Internal Marks:

70/30

Course Title: Securities Analysis &

Portfolio Management

Course Code: MB- 305 F1 Duration of External Exam:

3 Hours


CO1 1. To know the process of securities

CO2 1. To know the structure of capital market.

2. To know the guidelines of SEBI

CO3 1. To know various methods of analysis.

CO4 1. To know Capital Asset Pricing Model.

2. To know Arbitrage Pricing Policy.

CO5 1. To know Portfolio Analysis.s

Q1. Distinguish carefully between investing and speculating. Is it possible to incorporate investment and

speculation within the same security? Explain.

Q2. Compare briefly the traditional and modern approaches to security analysis, to portfolio management.

Q3. Classify the traditional source of risk as to whether they are general source of risk or specific source of

risk.

Q4. Why is it more difficult to determine the value of a common stock as opposed to finding the value of a

bond? Explain the various methods of common stock valuation.

Q5. Discuss various avenues of investment and evaluate the merits and demerits of financial assets from the

point of view of investors. Q6. Define investment. What are the characteristics of investment and also explain the criteria for evaluating

the investment?

Q7. How risk and return of equity investment can be measured? Explain with examples.

Q8. Discuss the broad process involved in making investment decisions and highlight the factors to be

considered in the decision process.

Q9. As an investment consultant, what features would you suggest to be included in the

investment bunch of a client? Explain these features briefly. Q10. Explain in detail the nature and scope of investment.

Q11. Briefly explain the functions of SEBI.

Q12. Define investment. What are its dimensions?

Q13. Describe the different objectives of financial investment

Q14. What are the characteristics of investment?

Q15. Explain briefly the expectations of individual investors

Q16. Discuss the problems faced by the Indian investors.

Q17. Explain the function of financial system.

DEV BHOOMI INSTITUTE OF TECHNOLOGY, DEHRADUN

Question Bank

Course Name: SECURITY ANALYSIS AND

PORTFOLIO MANAGEMENT

Course Code: MB305 (F1)

Faculty :Ms. Arti Sharma

Branch: MBA Semester: III

Unit/Title: 1/ Introduction of Investment

Q1. Discuss in detail the role assigned to SEBI in the development and regulation of

capital market in India and the problems facing it.

Q2. How would you measure Market Risk, Business Risk, Interest Rate Risk and

Inflation Risk

Q3. Using CAPM, how do you go about calculating risk premium for a given equity

share. Elucidate.

Q4. What are. the basic assumptions of Arbitrage Pricing Theory? State its merits and

demerits.

Q5. "In an efficient capital market, individual security prices fully reflect all available

information". Discuss.

Q6. Explain the Security Market Line with the help of a diagram. How does it differ

from the Capital Market Line?

Q7. What are the characteristics of risk?

Q8. Bring out the usefulness of capital asset pricing model in securities market.

Q9. Discuss the recent trends in Indian Capital Market.

Q10. Differentiate between capital and money market securities.

Q11. Explain briefly the institutional arrangements for security investment in India.

Q12. Discuss the important weaknesses of the Indian capital market.

Q13. Discuss the recent developments in Indian Capital Markets.

Q14. Briefly explain the various regulations of SEBI concerning about the capital markets.

Q15. What are the steps taken by SEBI in the primary market to protect the investors?

Q16. What are the objectives and functions of SEBI. Explain the organization of SEBI

Q17. What are the reforms in the secondary market introduced by SEBI.


Question Bank






Unit/Title: 2/ Introduction of Capital Market

Q1. How is a fundamental analysis useful to a prospective investor? Q2. What is the meaning of company analysis? What financial statements in your opinion are helpful in

understanding the company‘s prospects?

Q3. Is intrinsic value of a share important? How would you calculate it?

Q4. The three important elements of investments are risk return and timing. Elaborate.

Q5. What are the basic valuation models of bonds? How do you calculate ‗yield‘ on bonds?

Q6. Find the present value of the bond when par value is Rs 100, coupon rate is 15% and current market price

is Rs 90. The bond has a six year maturity value and has a premium of 10%.

Q7. If a bond has a market price of Rs 83 and a par value of Rs 100. It has an interest rate of 13% and

matures after five years. What rate of return would an investor receive if he buys this bond and holds it till

maturity?

Q8. Explain in detail the Dow Theory and how is it used to determine the direction of stock market?

Q9. How are odd lot and short sales index used to determine the direction of the market? Q10. ‗Chart patterns are helpful in predicting the stock price movement‘. Comment.

Q11. Discuss the relationship between fundamental analysis and efficient market hypotheses.

Q12. Technical analysis is based on Dow Jones Theory. Elucidate?

Q13. What are charts? How are they interpreted in technical analysis?

Q14. Discuss the concept of technical analysis

Q15. What do you understand by ‗Relative Strength Analysis‘

Q16. What is Relative Strength Index. Explain briefly

Q17. What is ROC?

Q18. ‗Technical Analysis is useful to predicting individual share price as well as thedirection of the market

as a whole‘. Elaborate and illustrate.

Q19. How does technical analysis differ from the fundamental analysis

Q20. Explain the following technical indicators:

a) New highs and lows

b) Volume

c) Short interest ratio

d) Mutual fund liquidity

Q21. Explain the various types of Gaps.

Q22. Explain the Elliot wave theory of investing.

Q23. What do you understand by Breadth analysis?


Question Bank






Unit/Title: 3/ Fundamental Analysis

Q1. Discuss fully the Sharpe, Treynor and the Jensen measures of portfolio returns

Q2. How are the returns on managed portfolio attributed to stock selection and market timing? Discuss and illustrate

Q3. What is a portfolio? Why is it components?

Q4. Bring out the assumption of capital market Theory?

Q5. Explain the CAP model in pricing assets?

Q6. How does Markowitz Theory help in planning an investor‘s portfolio?

Q7. Define Markowitaz diversification. Explain the statistical method used by to obtain the risk reducing

benefit?

Q8. What are the strength and weaknesses of the Morkowitz approach?

Q9. Explain how the efficient frontier is determined using the Morkowitz approach. Use a two-security

approach.

Q10. What is meant by portfolio management? Discuss the elements of portfolio management.

Q11. What are the basic principles to be applied to all portfolio decisions? Briefly explain.

Q12. Briefly describe the three basic policies with respect to portfolio rebalancing.

Q13. Describe the key vectors of active portfolio strategy.

Q14. What are formula plans? How do they help in portfolio revision?

Q15. Calculate the expected returns to a portfolio composed of the following securities.

Security Expected Returns Proportion A 10% 20%B 15% 20%C 20% 60%

Stocks X and Y display the following returns over the past two years.

Years Stock X Stock Y

Return (%) Return (%)

2005 10 18

2006 16 12

a) What is the standard deviation of each stock

b) What is the covariance of stocks X and Y

c) Determine the correlation coefficient of stocks X and Y

d) What is the expected return and risk of a portfolio made up of 40 percent X and 60 percent Y


Question Bank






Unit/Title: 4/ Portfolio Analysis

Q1. What is Portfolio Management?

Q2. What is portfolio Revision? Q3. What are the reasons for portfolio revision?

Q4. What is the need for portfolio revision?

Q5. Explain briefly the process of REMAT and DEMAT. Q6. Explain the different methods of portfolio evaluation.

Q7. What are the reasons for listing and delisting? Explain.

Q8. How portfolio is selected?

Q9. What is meant by portfolio? Explain its importance.

Q10. Explain the various models of portfolio selection.

Q11. Explain the various methods of portfolio performance evaluation with an example. Q12. What are formula plans?

Q13. What are the various types of portfolio management?

Q14. Who is a Portfolio Manager?


Question Bank






Unit/Title: 1/ Portfolio Revision and Evaluation

MBA

Semester III

MB306 (H5) - ORGANISATIONAL STRUCTURE AND CHANGE

Prerequisite: Student should have the knowledge of organizational stucture,change cultutral environment of organization.

Unit 1: Introduction

Concept of Organisational Structure, Organisational Culture, Concept and Importance of

Organisational Change; Organisational Environment Specific and General. Organisational Efficiency and Effectiveness Concept of Efficiencies, Measurement of Efficiency and Effectiveness

and effectiveness Internal Systems Approach, External Resources Approach and Technical

Approach of Organisational Effectiveness, Organisational Effectiveness and Technology.

Unit 2: Structure (10L) Meaning, Types and Designing, Kinds of Organizational Structure, Functional, Divisional

(Geographic and Market), Line and Staff Committee Organization, Matrix Structure; Network

Structure and Boundary-Less Organizations, Organizational Design and Strategy in Changing Global Framework.

Unit 3: Organisational Change (10L)

Concepts and Targets of Change, Planned and Unplanned Change, Stimulating Factors for Organisational Change, Resistance to Organizational Change- Organisational and Individual,

Lewin‘s Force Field Theory of Change, Evolutionary and Revolutionary Change in Organisation,

Concept of Total Quality Management, Developments in Revolutionary Change Re-Engineering,

Restructuring.

Unit 4

Organizational Development

Concept of Organisational Development, History of Organisation Development, Phases and Foundations of Organisational Development, Values, Assumptions and Beliefs in O.D Managing

Changes: Action Research-Diagnosing The Organization, Determination of Desired Future State,

Implementing Action, Evaluating Action, Institutionalizing Action Research, Systematic

Innovations

Unit 5: Organisational Transformation (10L)

Birth, Growth, Decline and Death, Institutional Theory of Organizational Growth, Greiner‘s model of Organizational Growth. O.D Techniques to deal with Resistance To Change, O.D Techniques to

promote Change; O.D. intervention: Human Process Interventions, Structure and Technological

Interventions and Strategy Interventions – Sensitivity Training – Survey Feedback, Process Consultation – Team Building – Inter-Group Development – Innovations – Learning Organisations.


SEMESTER: IIIrd

Department Of Management


Total Contact Hours: 50 LTP -3-1-0 External Marks/Internal Marks:

70/30

Course Title: Organizational Stucture

And Change.

Course Code:MBA206(H5) Duration of External Exam:

3 Hours

Suggested Readings

1. Wendell L. French Cecil H. Bell, Jr.: Organisational Development, McGraw-Hill. 6/e, 2005.

2. Ian Palmer, Richard Dundford, Gib Akin, Managing Organisational Change: A Multiple Perspectives Approach, McGraw-Hill, 2/e, 2009.

3. Barbara Senior, Jocelyne Fleming - Organisational Change, Pearson Education, New Delhi 3/e,

2009.

4. Gareth R., Mary Mathew – Organisational Theory, Design and Change, Pearson Education, New Delhi.

COURSE OUTCOMES

DESCRIPTION

Unit -1

(Introduction)

1. Student will learn the concept of organizational stuctutre. 2. Students will learn the efficiencies and effectiveness of internal and

external syestem. 3. Students will learn the approches of organizational effectiveness

Unit -2

Structure

1. Students will learn the types of organizational structure formed in an organization.

2. Students will learn the design and strategy in changing global framework.

Unit-3

Organizational Change

1. Students will learn the changes adopted in today’s modern organization 2. Students will learn the Total Quality Management concept. 3. Students will learn evolutionary and revolutionary change in

organization.

Unit-4

Organizational

Development

1. Students will learn how organizations developed in our economy. 2. Students will learn the values, assumptions and beliefs in organizational

development. 3. Students will learn the different innovative strategy which companies

adopting to survive.

Unit -5

Organizational

Transformation

1. Students will learn why organization growth is important in our economy.

2. Students will learn different techniques, process, interventions adopted in an organizations.

1) Explain two factors that would significantly influence a firm‘s

organizational structure.

2) What Is Organizational Design?

3) Define organizational structure and its basic elements.

4) Describe matrix, boundary less, and learning organizations.

5) Describe why and how organizations change.

6) Understand reasons why people resist change, and strategies for

planning and executing

7) change effectively.

8) Explain the roles of formalization, centralization, levels in the

hierarchy, and departmentalization in employee attitudes and behaviors.

9) Describe how the elements of organizational structure can be combined

to create mechanistic and organic structures.

QUESTION BANK

Course Name: MBA QUESTION BANK-1

Subject: Organizational Stucture And Change

Faculty : Mrs. Jyoti Bhatia

Branch: Semester: III

Unit/Title: 1 : (Introduction)

1. Define the term delegation.

2. Explain why the process of empowerment may fail to

work within a business.

3. Examine how consultation may influence other areas of

the business.

4. Examine the advantages of a matrix structure of

management.

5. Outline the disadvantages of matrix management.

6. Explain why de-layering improve the effectiveness of an

organization.

7. Analyse what factors will influence the success of de-

layering

8. Explain how organizational structures affect employee

motivation, communication and performance

9. Discuss factors influencing the degree of centralization

and decentralization.

10. Discuss the development of more flexible

organizational structure.

QUESTION BANK





Unit/Title: II : Structure

1) What do you mean by change management? How will

it effect in organization?

2) Difference between planned and unplanned change in

an organization?

3) Describe the effectiveness of change in an

organization? How will you effectively implement

change in an organization?

4) Define Evolutionary and Revolutionary change in an

organization?

5) Define the concept of total quality management in an

organization?

6) Discuss ―Lewin‘s force field theory of change‖?

7) Define the concept of Reistance to change in

organization?

8) Define the technique to overcome change?

9) Define the need and importance of socio-technical

system approach to change?

10) Explain the merits of Job Design?

QUESTION BANK





Unit/Title: III Organizational Change

1) Explain the concept of organizational

development?Why organizational development is

important in our economy?

2) Explain the process of organizational development?

3) Discuss the six box model in organizational

development?

4) What are the features and objectives of organizational

objectives?

5) What is the organizational effectiveness?

6) What is the role of power and politics in the practice of

OD?

7) What are the five different types of od prectitioner

styles?

8) Suppose you are an OD prectitioner.what are the

challenges that you have be prepared for while carrying

out organization development.

9) Distinguish between management and administration ?

10) What are the characteristics of organizational

development?

Course Name: MBA

QUESTION BANK-4




Unit/Title: IV Organizational Development

1) What are tree levels of work groups?

2) Explain team building interventions?

3) What are the goals of sensitivity training?

4) State the characteristics of Organizational culture?

5) Suppose a steel industry wants to form a quality

circle? What would be the criteria that you would set

to form it? What are the benefits that you see in

forming a quality circle.

6) Explain the various techniques and interventions

used in team building.

7) Explain the values and assumptions, belief in an

organization?

8) Explain the importance of team building in an

organization?

9) Explain the concept of sensitivity training?

10) Explain the various types of interventions?

Course Name: MBA

QUESTION BANK-5




Unit/Title: V Organizational Transformation

Prerequisite: Student should have the basic knowledge of Marketing

Unit 1 Introduction

Importance and Role of research in Marketing; the marketing research

industry; Approaches to Marketing intelligence. Types of Market research;

research approaches; significance of Market research, Market research

process, criteria of good marketing research, problems encountered by

marketing research in India.

Unit 2 Marketing Research Design

Research design- Pre-test, Post-test, Control group and Solomon four group

design, Causal Research; observation techniques, experiments and test

markets.

Unit 3 Data Collection

Primary and secondary data; Questionnaire Design and issues; Interviews;

Comparative and non-comparative attitude measurement scaling techniques,

sampling design: Sampling procedure, types of sampling, sample size

determination.

Unit 4 Data Analysis and Interpretation

Analyzing qualitative data collected through interviews and open ended

questions – salient features of different methods. Non-parametric tests: One

Sample tests ( Kolmogorov-Smirnov One Sample Test; Runs test for

Randomness; One Sample Sign Test; chi-square test); Two Sample tests (Sign

test; Median test; Mann-Whitney U test; Wilcoxon Matched-Pairs Signed

Rank test); K Sample tests (Median test; Kruskal-Wallis Test);

Multidimensional Scaling, Discriminant analysis.

Unit 5 Reporting the Results and Ethical Issues in Marketing Research

Preparing Marketing research report and presentation: written report, format

of report, common problems in preparing report, the critical nature of report,

Graphical presentation of reports. Ethical Issues: Ethical issues related clients,

respondents, sampling, questionnaire design, reporting.


SEMESTER: III




70/30

Course Title: Marketing Research Course Code: MB-304-M4 Duration of External Exam:

3 Hours

Suggested Readings

1. Naresh K Malhotra, Satyabhushan Dash, (2009). Marketing Research- An

Applied Orientation, 5/e, Pearson Education, New Delhi.

2. Donald S. Tull, Del I. Hawkins, (2009). Marketing research –Measurement

& Method, PHI Private Limited, New Delhi.

3. Donald R. Cooper, Pamela S Schindler, (2007). Marketing Research-

Concepts and Cases. Tata McGraw-Hill Publishing Company Limited, New

Delhi.

4. Hair, Bush, Ortinau, (2006). Marketing Research, 3/e, Tata McGraw-Hill

Publishing Company Limited, New Delhi.

5. Nigel Bradley, (2007). Marketing research –Tools and Techniques. Oxford

University Press, New Delhi.


CO1 2. To aware the students about Marketing 3. To make the students aware about the nature and scope of

Marketing Research

CO2 2. To aware the students about Research Design & its Applications

CO3 1. To aware the students about data collection and handling . 2. To aware the students about sampling and experimental applications

of research .

CO4 1. To aware the students about various hypothesis testing

CO5 1. To aware the students about report making and presenting it . 2. To give the knowledge about ethical aspects of reporting .

UNIT-1

1. Decision – making is the main task of the manager. What are the main scientific

steps a manager has to follow while going in for research?

2. ‗Management of an organisation means making of decision and decision thereof‘.

Comment. Describe the usual steps in the process involved in the process of

decision making.

3. What is marketing decision support system?

4. How is marketing decision support system beneficial to the marketing research?

5. What do you mean by the marketing research?

6. Explain the significance of marketing research in modern times.

7. Explain the marketing research process.

8. What are the limitations of the marketing research?

9. Write the objectives of the marketing research?

10. Write the definitions of marketing research.

UNIT 2

1. Explain the significance of exploratory research .

2. What are the features of good research design ?

3. What is causality in experiment research design ?

4. Explain dimensions of research design .

5. Differentiate between cross sectional studies and longitudinal research .

6. Discuss the types of descriptive research .

UNIT-3


SEMESTER: III


Question Bank

Course Title: Marketing Research Course Code: MB – 304M4 Duration of External Exam: 3

Hours

1. What is sample size determination?

2. What is primary data?

3. What is secondary data?

4. List and explain the sources of primary data.

5. List and explain the sources of secondary data.

6. What is Validation?

7. What is Encoding?

8. What is Editing?

9. How is univariate data analysis done?

10. How is Bivariate data analysis done?

11. How is multivariate data analysis done?

12. What is attitude and how can it be measured ?

13. What is scaling ? Explain its techniques .

UNIT-4

1. What is sampling?

2. Explain the steps involved in the questionnaire construction.

3. Explain- Questionnaire design.

4. Explain the types of scale for Attitude measurement.

5. Explain – Likert Scale.

6. What are schedules?

7. Write the methods of sampling.

8. Write the methods to determine sample size.

UNIT-5

1. Explain the process of making marketing report .

2. What is Research Report ? How many types of reports are there ? Explain .

3. Explain graphical representation of research report .

4. Explain the concept of ethical reporting .

5. What is sampling ? Explain its significance in report making .

6. How would you design an ideal questionnaire ?

7. What are the problems that a researcher may encounter while preparing

research report ? What could be the solutions for the same ?

Prerequisite: Student should have the knowledge of International Finance and its derivatives for handling the various process of international market, risk and trade. Unit 1

Financial Management in Global Perspective: Development in the International Monetary

System, Gold Standard, Bretton Woods System of Exchange Rate, Exchange Rate Regime, IMF

and International Liquidity, System of Exchanging Currencies. Exchange Rate Determination: Determination of Exchange Rate in Spot and Forward Market,

PPP Theory, IRP Theory, Monetary Theories of Exchange Rate determination, Overshooting

Models. (10L)

Unit 2

Foreign Exchange Market Structure; Spot and Forward, Participants in Foreign Exchange Market-Arbitraging, Hedging and

Speculation, Covered Interest Rate Arbitrage, Borrowing and Investing Markets. Fisher’s Effect.

(12L)

Unit 3

Risk Exposures and Their Management Translation, Transaction and Operating Exposures: Their Measurement and Management, Political

Risk. (8L)

Unit 4

Financial Foreign Operations

Internationalisation Financial Markets, Euromarkets, Special Financing Vehicles, Designing a

Global Financial Strategy. (12L)

Unit 5 International Financial Markets: International Equity Issues and Long Term Borrowings. GDRs,

ADRs and Euro Bonds. International Development Banks, Foreign Currency Financing by Indian

Financial I nstitutions. Multinational Working Capital Management: Management of Cash, Inventory and Accounts

Receivable in Global Context, Inter–Company Fund Flow Mechanism, Short Term Financing.

Financing of International Trade. (15L)


SEMESTER: III


Course Level: Advance Course Type: Core Credit: 4

Total Contact Hours: 57 LTP: 4-0-0 External Marks/Internal Marks:

70/30

Course Title: International Financial

Management

Course Code:MBA305 - F3 Duration of External Exam:

3 Hours

Text Books:

1. Seth, A.K.: International Financial Management 2. Apte : International Financial Management: PHI

Reference Books:

1. Eiteman, David K: Arthur Stonehill and Michael H. Moffett, Multinational Business Finance, Pearson, 2008

2. Vij, Madhu: International Financial Management, Excel Publications, 2006


CO1

1. To understand the International financial markets 2. To know the major institutes involved in financial markets 3. To study the existing type of financial market structure 4. To know about origin and design of Bretton wood system 5. To understand exchange rate stability 6. To know about role of IMF and IBRD 7. To know about history of Modern gold standard 8. To know about effects of Gold backed currency 9. To study the gold as a reserve today 10. To understand various exchange rate regimes 11. To understand difference between fixed and floating exchange rate

system

CO2

1. To know about how the foreign exchange market operates 2. To understand the relationship between various rates 3. To know how the exchange rate decisions are made 4. To know the working of markets in term of borrowing and investing 5. To know the techniques used to hedge the foreign exchange risk 6. To know factors which effects the foreign exchange rate 7. To understand the impact of relative change in nominal interest rate

among countries

CO3

1. To know how political risk can be handled in the evaluation of foreign investment

2. To study alternatives available in case of political risk 3. To study effect of FDI and GDP against political risk 4. To study about translation, transaction and operating exposure and

its effects.

CO4

1. To understand the working of Euro markets and its issue 2. To know about designing of financial strategy 3. To study the financial market 4. To know various financial sources available in market 5. To know about euro currency instruments and its evaluation 6. To understand euro currency market 7. To elaborate euro credit market 8. To analyze Eurobond market

CO5

1. To understand the financial market and its various instruments. 2. To study the parameters for comparison of best alternative present 3. To know the various investment objectives and constraints of

financial instruments. 4. To differentiate between real and financial investments 5. To know the concept and mechanism of GDR and ADR 6. To understand the nature of global debt market and various global

debt instruments 7. To know functions of Financial institutions and development banks 8. To know sources of finance in multinational companies

Q1. What do you mane by financial management in global context? Q2. What are the finance functions?

Q3. What are the emerging challenges of financial management?

Q4. What are the responsibilities of financial manager?

Q5. Give the recent change in global financial market?

Q6. What do you mean by gain from international capital flow?

Q7. Explain the IMF and its objective and functions.

Q8. What are the new challenges for the International Financial Management?

Q9. What are the gains from the international financial market?

Q10. What do you mean by globalization and what are the reasons of integration of financial

integration?

Q11. Why should a corporate finance manager monitor balance of payment development?

Q12. What do you mean by purchasing power parity?

Q13. Explain the covered interest rate parity?

Q14. Discuss the uncovered interest rate parity?

Q15. Define International Financial system. Explain the various parties in international

financial system with their interrelationships?

Q16. What do you mean by international monetary system? "Exchange rate is the focal point

to understand the whole mechanism of monetary system." Justify the statement with

illustration?

Q17. Describe in detail the evolution of international monetary and financial systems?

Q18. Write notes on the following:

• Crawling peg

• Gold standard

• Bretton Woods System

• International Monetary Fund (IMF)

• Special Drawing Rights (SDRs)

Q19. There is a conflict between the proponents of fixed rate and floating rate currency

regimes. In your opinion which should be preferred and why?


Question Bank

Course Name: INTERNATIONAL

FINANCIAL MANAGEMENT




Unit/Title: 1/ Financial Management in global perspectives

Q1. Define foreign exchange rate?

Q2. Briefly describe the foreign exchange market

Q3. How is the foreign exchange market segmented

Q4. What do you mean by spot transactions?

Q5. What is FEMA?

Q6. What is forward transactions

Q7. What are difference between forward and future contracts

Q8. List the Methods of forecasting forex rate

Q9. What is foreign exchange exposure

Q10. Why do firms need to manage foreign exchange exposure

Q11. What are the hedging techniques

Q12. What is currency future

Q13. Who is an option buyer

Q14. Who is an Option Seller

Q15. What is meant by Call option

Q16. What is money market hedging

Q17. Who are arbitrageurs speculators

Q18. What is meant by SWIFT

Q19. What is meant by time series Modeling technique

Q20. What is meant by credit function of the foreign exchange market Q21. Explain following terms:

a. Bid rate

b. Offer rate

c. Bid offer rate

d. Value date

e. Swap transaction

Q22. What do you mean by forfeiting and what are the benefits of the forfeiting?


Question Bank

Course Name: INTERNATIONAL FINANCIAL

MANAGEMENT




Unit/Title: 2/ Foreign Exchange Market

Q1. What do you mean by country Risk? What are the factors responsible for country risk?

Q2. Discuss various factors which determine the extent of political risk?

Q3. Explain different methods of measuring country risk.

Q4. Explain the case of Indian scenario in terms of political and country risk with suitable illustrations?

Q5. What is the process of political risk management and how do you assess the economic health of a nation.

Q6. How economic policies of a nation are affected by political risk?

Q7. Define exposure of a firm to variation in exchange rates?

Q8. Identify foreign exchange exposures.

Q9. Explain foreign exchange market.

Q10. Define risk management. Explain in detail the process of risk management.

Q11. Discuss in detail the objectives of risk management.

Q12. Define risk retention and explain why large corporations may be able to use this technique more

effectively than an individual or a small company. Q13. How is diversification a form of risk transfer? In what way does it results in risk reduction

Q14. What are the different external exposure management techniques which are used by importers and

exporters?

Q15. Explain the different derivatives instruments which help to hedge the currency risks.

Q16. Explain the types of swaps. How they are useful to hedge the currency exposure.

Q17. What are multilateral tax treaties? How do you minimize the tax liability of foreign operations?

Q18. Differentiate between accounting exposure and economic exposure. Discuss the

principal translation methods of 'Foreign Subsidiaries accounts'.


Question Bank


MANAGEMENT




Unit/Title: 3/ Risk Exposure and their management

Q1. Write short note on following:

a. Eurocurrency market

b. Euro credit market

c. International commodity market

d. Asian currency market

e. International banking

f. Financing foreign trade

Q2. Explain foreign exchange market? Who are the participants of foreign exchange

market? What are their motivations?

Q3. Discuss briefly the Euro currency debt market.

Q4. Why has the euro-currency market grown so rapidly?

Q5. What are euro market and euro currencies?

Q6. What are the functions of euro currency market?

Q7. What are the instruments of euro currency markets?

Q8. What are the reasons for development of Eurocurrency market?

Q9. Explain advantages and disadvantages of euro currency market?

Q10. What do you mean by special financing vehicles? What are the types of special

financing vehicle?

Q11. Explain purpose and concepts of special financing vehicle?

Q12. What are the different varieties of Global Market Debt Instrument?


Question Bank


MANAGEMENT




Unit/Title: 4/ Financial foreign operations


Q1. Explain the basic framework of Foreign exchange market?

Q2. Explain the various Markets participate of foreign exchange Market?

Q3. Discuss the American depository receipts?

Q4. Discuss the GDR (Global Depository receipts and what the difference between the

ADR and the GDR are

Q5. Discuss the organization and the function of the World Bank?

Q6. Discuss the financial instruments of the international financial market?

Q7. Explain the letter of credit and discuss the different parties involved in the letter of

credit?

Q8. What are long-term sources of funds for a multinational company?

Q9. Distinguish between official sources of long-term funds and nonofficial sources of

long term funds.

Q10. What you understand by Euro-Issue? Explain the different kinds of Euro-issues.

Q11. What do you mean by Global Depository Receipts? Explain the advantages and

disadvantages of issuing GDR to issuing company.

Q12. What do you mean by internationalization of capital markets? Explain the

benefits of internationalization of capital markets.

Q13. Describe the features of ADR and GDRs and suggest measures to develop the

market

Q14. for IDRS.

Q15. How do importers and exporters use currency derivatives? Explain with example.

Q16. Explain the theory of comparative advantage and examine the role of incentives

for exports.

Q17. Identify the risks faced by Multinational Companies and the methods to tackle

them.

Q18. Critically examine the need for, features, and impact of ―Double Taxation

Avoidance Agreement‖.

Q19. What is Global Depository Receipt (GDR)?

Q20. What are the requirements for issuing GDR?

Q21. What are the objectives and functions of Asian Development Bank (ADB)?

Question Bank


MANAGEMENT




Unit/Title: 5/ international financial markets

Prerequisite: Student should have the knowledge about global perspective with national cultures and its relevance to the business needs.

Unit 1 (10L)

Introduction:Nature and Scope of International Business; Relation of International Business; International

Business vs Domestic Business. International Business Environment: Economics, Socio-Cultural and Politic-

Legal Environment; Complexities of International Business; Modes of Entry into International Business;

global trading environment-recent trends in world trade in goods and services.

Unit 2 (6L)

Theories of International Trade: An overview; Commercial Policy Instruments-Tariff and Non-Tariff

measures; Balance of payment account and its components.

International Organisation and Arrangements: WTO-Its Objectives, Principles, Organisational Structure

and Functioning; An overview of other organizations – UNCTAD, World Bank and IMF; Commodity and

other trading agreements.

Unit 3 (8L)

Regional Economic Co-operation: Forms of regional grouping; Integration efforts among countries in

Europe, North America, and Asia.

International Financial Environment: International Financial System and Institutions; Foreign exchange

markets and risk Management; Foreign investments-types and flows; Foreign Investment in Indian

Perspective

Unit 4 (10L)

Organisational Structure for International Business Operations: Key issues in International Production,

Finance, Marketing and Human Resource Decisions; International Business Negotiations.

Developments and Issues in International Business: Outsourcing and its potentials for India; Strategic

alliances, Mergers and Acquisitions; Role of IT in International Business; International Business and Ecological Considerations.

Unit 5 (10L)

Measure for Promoting for International Business in India; Special Economic Zones (SEZs) and 100%

exports oriented units (EOUs); Measures for promoting foreign investment into and from India; Indian

joint ventures and acquisitions abroad. Financing of International Business and Payments Terms.

Text books: 1. Charles, W.L. Hill and Arun K. Jain, International Business, Tata McGraw-Hill, New Delhi, 2008 2. Cherunilam, Francis, International Business: Text and Cases, Prentice-Hall of India Ltd., 2004

3. Justin, Paul and Raunack Kapoor, International Business, 2nd ed., Prentice-Hall of India Ltd.,

2012

Reference Book:

1. Griffin, Ricky and Michael W. Pustay, International Business – A Managerial

Perspective, Prentice-Hall, Upper Saddle 2. Bennett, Roger, International Business, Pearson, Delhi, 1999

Dev Bhoomi Institute Of Management

SEMESTER: III


Course Level: Course Type: Credit: 4


100/50

Course Title: International Business Course Code:MB-301 Duration of External Exam:

3 Hours


CO1 Students will be able to demonstrate their knowledge of International Business

CO2 Knowledge about international business organizations

CO3 Knowledge about International Financial Institutions and payment system

CO4 Knowledge about International business decisions and their implications

CO5 Knowledge about how to promote business in Global markets

DBIMS DEHRADUN

LESSON PLAN

SEMESTER/YEAR: 3rd/

2nd

DEPARTMENT: MBA

COURSE: INTERNATIONAL BUSINESS CODE: MB-301

S. No.

Topic Name

Reference/

Text Book/

Web

(R/T/W)

No. Of

Lectures

Delivery

Method

Remarks

1.

Unit-1

Nature and Scope of International Business R,W 2 Chalk & Talk

2. Relation of International Business R,T 2 Chalk & Talk

3. International Business vs Domestic Business R,W 1 Chalk & Talk

4. International Business Environment: Economics,

Socio-Cultural and Politic-Legal

Environment

R,W 2 Chalk & Talk

5. Complexities of International Business R,T 2 Chalk & Talk

6. Modes of Entry into International Business; global

trading environment

R,T 2 Chalk & Talk

7. recent trends in world trade in goods and services R,W 2 Chalk & Talk

8.

Unit-2

Theories of International Trade: An overview 1 Chalk & Talk

9. Commercial Policy Instruments-Tariff and Non-

Tariff

measures

R,W 2 Chalk & Talk

10. Balance of payment account and its components R,T 2 Chalk & Talk

11. Balance of payment account and its components R,T 2 Chalk & Talk

12 WTO-Its Objectives, Principles, Organisational

Structure

and Functioning

R,W 2 Chalk & Talk

13. An overview of other organizations – UNCTAD,

World Bank and IMF

R,W 2 Chalk & Talk

14. Commodity and other trading agreements R,T 2 Chalk & Talk

15.

Unit 3

Regional Economic Co-operation: Forms of regional

grouping

R,T 2 Chalk & Talk

16. Integration efforts among countries in

Europe, North America, and Asia

R,T 2 Chalk & Talk

17. International Financial Environment R,W 1 Chalk & Talk

18. International Financial System and Institutions R,T 1 Chalk & Talk

19. Foreign exchange

markets and risk Management

R,T 2 Chalk & Talk

20. Foreign investments-types and flows R,W 2 Chalk & Talk

21. Foreign Investment in Indian Perspective.

R,W 1 Chalk & Talk

22.

Unit 4

Organisational Structure for International Business

Operations

R,T 2 Chalk & Talk

23. Key issues in International Production,

Finance, Marketing and Human Resource Decisions

R,T 2 Chalk & Talk

24. International Business Negotiations R,W 1 Chalk & Talk

25. Developments and Issues in International Business R,W 1 Chalk & Talk

26. Outsourcing and its potentials for India R,W 2 Chalk & Talk

27. Strategic alliances, Mergers and Acquisitions R,T 2 Chalk & Talk

28. Role of IT in International Business R,T 1 Chalk & Talk

29. International Business and Ecological

Considerations

R,W 1 Chalk & Talk

30.

Unit 5

Measure for Promoting for International Business in

India

R,T 2 Chalk & Talk

31. Special Economic Zones (SEZs) and 100%

exports oriented units (EOUs)

R,W 1 Chalk & Talk

32. Measures for promoting foreign investment into and

from India

R,T 2 Chalk & Talk

33. Indian joint ventures and acquisitions abroad. R,T 2

34. Financing of International Business and Payments

Terms.

R,W 2

Total Lectures: 58

REMARKS/RECOMMENDATIONS FOR FUTURE:

EXTRA CLASS TAKEN (IF ANY):

TEXT BOOKS: 1) Charles, W.L. Hill and Arun K. Jain, International Business

2) Justin, Paul and Raunack Kapoor, International Business

3) Cherunilam, Francis, International Business

REFERENCE BOOKS: 1) Griffin, Ricky and Michael W. Pustay, International Business – A Managerial

Perspective

Approved By

Signature of HOD:_________ _ Date: __________

DBIMS DEHRADUN

LESSON PLAN

SEMESTER/YEAR: 3rd/

2nd

DEPARTMENT: MBA

COURSE: CONSUMER BEHAVIOUR CODE: MB- 304 (M1)

S. No.

Topic Name

Reference/

Text Book/

Web

(R/T/W)

No. Of

Lectures

Delivery

Method

Remarks

1.

Unit 1

Defining Consumer Behaviour R,W 2 Chalk & Talk

2. Reasons for Studying Behaviour R,T 2 Chalk & Talk

3. Applying Consumer Behaviour Knowledge R,W 2 Chalk & Talk

4. Scope of Consumer Behaviour R,W 2 Chalk & Talk

5. Market Segmentation; Bases of Segmentation R,T 2 Chalk & Talk

6. Criteria for Effective Targeting of Market Segments.

R,T 2 Chalk & Talk

7.

Unit 2

Consumer as an Individual

R,W 2 Chalk & Talk

8. Consumer Motivation; Consumer Involvement R,T 2 Chalk & Talk

9. Personality and Self- Concept R,W 2 Chalk & Talk

10. Perception, Consumer Learning and Memory R,W 3 Chalk & Talk

11. Attitudes and Changing Attitudes R,T 2 Chalk & Talk

12 Information Processing R,T 1 Chalk & Talk

13.

Unit 3

Consumer in Social and Cultural Settings

R,W 2 Chalk & Talk

14. Reference groups and family influences R,T 2 Chalk & Talk

15. Social class R,W 1 Chalk & Talk

16. Cultural; sub cultural and cross cultural influences

on consumer behaviour

R,W 3 Chalk & Talk

17. Personal influences and diffusion of innovation R,T 2 Chalk & Talk

18. Impact of Media and Globalization. R,T 1 Chalk & Talk

19.

Unit 4

Consumer Decision Process

R,T 2 Chalk & Talk

20. Problem recognition; search and evaluating R,W 2 Chalk & Talk

21. Purchasing processes; post purchase behaviour R,T 1 Chalk & Talk

22. Consumer behaviour models R,T 2 Chalk & Talk

23. Consumerism R,T 2 Chalk & Talk

24. Organizational buying behaviour R,T 2 Chalk & Talk

25.

Unit 5

Consumer Satisfaction

R,W 1 Chalk & Talk

26. Measurement of consumer satisfaction and dis-

satisfaction

R,W 2 Chalk & Talk

27. Repeat buying R,W 1 Chalk & Talk

28. Brand switching and loyalty R,W 2 Chalk & Talk

29. Opinion leadership R,T 1 Chalk & Talk

30. Complaining behaviour R,T 1 Chalk & Talk

Total Lectures: 54



TEXT BOOKS: 1) Schiffman and Kanuk: Consumer Behaviour, PHI Learning 2) Engle, Blackwell and Minriad: Consumer Behaviour

3) Mellot, Douglas W. Tr. : Consumer Behaviour

REFERENCE BOOKS: 1) . Loudon and Della Bitta: Consumer Behaviour

Approved By

Signature of HOD:__________

Date: __________

DBIMS DEHRADUN

LESSON PLAN

SEMESTER/YEAR: 3rd/

2nd

DEPARTMENT: BBA

COURSE: INTERNATIONAL BUSINESS CODE: BBA 301

S. No.

Topic Name

Reference/

Text Book/

Web

(R/T/W)

No. Of

Lectures

Delivery

Method

Remarks

1.

Unit-1

An Overview of International Business R,T 1 Chalk & Talk

2. Framework of International business R,W 2 Chalk & Talk

3. Types of International Business R,T 2 Chalk & Talk

4. International Business Approaches R,T 2 Chalk & Talk

5. Global Marketing Theory of Competitive

Advantages

R,W 2 Chalk & Talk

6. Neo-Classical, Modern Approach to International

Business

R,W 2 Chalk & Talk

7. Problems of Trade and Aid of Developing Countries R,W 2 Chalk & Talk

8.

Unit-2 International Business decision R,T 2 Chalk & Talk

9. Mode of Entry, Marketing Mix R,T 2 Chalk & Talk

10. Factors Affecting Decision For International

Business

R,T 2 Chalk & Talk

11. Role of International Institutions Like GATT R,W 1 Chalk & Talk

12 WTO, ECM, IMF R,T 2 Chalk & Talk

13. IBRD, IDA, IFC, UNCTAD R,W 2 Chalk & Talk

14. In International Business Recent Trends in World

trends

R,W 2 Chalk & Talk

15. Multi National Corporations and the Trade R,T 2 Chalk & Talk

16.

Unit-3 Recent trends in India‘s Foreign Trade R,W 2 Chalk & Talk

17. Export, and Import Policy R,W 2 Chalk & Talk

18. Trade Policy Balance of Payment R,T 2 Chalk & Talk

19. Custom and Tariff Rationalization R,W 2 Chalk & Talk

20. Identifying Foreign Markets and Overseas markets, R,T 2 Chalk & Talk

21. International Marketing Mix, Product Development R,W 1 Chalk & Talk

22. Transfer Logistics and Distribution Channel R,W 1 Chalk & Talk

23. Role of Documentation in International Trade R,T 1 Chalk & Talk

24.

Export Pricing and Methods of International

Payments.

R,W 2 Chalk & Talk

25.

Unit-4 International Capital Movement, Risk in

International Operations

R,T 2 Chalk & Talk

26. International

Investment Financing of Foreign trade

R,T 2 Chalk & Talk

27. Factor Mobility and Direct Foreign Investment R,W 1 Chalk & Talk

28. Export Finance, Pre and post Shipment credit R,T 2 Chalk & Talk

29. Introduction to FEMA Insurance. Role of ECGC and

export Promotion Councils

R,W 2 Chalk & Talk

30. Eurocurrency Markets R,T 2 Chalk & Talk

31.

Unit-5

Regional Economic Groupings, Major Trading

Blocks

R,T 2 Chalk & Talk

32. Globalization with Social responsibility Introduction

to International Monetary and Financial System.

R,W 2 Chalk & Talk

Total Lectures: 58



TEXT BOOKS: 1) Ramu s Shiva -International Business-Governance structure

2) . John; F -International Business Strategy and Administration

REFERENCE BOOKS: 1) Robinson D Richard - International Business and Management

Approved By


Date: __________

DBIMS DEHRADUN

LESSON PLAN

SEMESTER/YEAR: 5th/

3rd

DEPARTMENT: BBA

COURSE: BUSINESS POLICY & STRATEGY CODE: BBA 501

S. No.

Topic Name

Reference/

Text Book/

Web

(R/T/W)

No. Of

Lectures

Delivery

Method

Remarks

1.

Unit-1

Introduction to Business Policy and Strategic

Management

R,T 3 Chalk & Talk

2. Nature, Meaning and Scope R,T 2 Chalk & Talk

3. Importance of Business Policy and Strategic

Management

R,W 3 Chalk & Talk

4. Corporate Strategy R,T 2 Chalk & Talk

5. Business Strategy R,W 2 Chalk & Talk

6. Functional Strategy R,W 2 Chalk & Talk

7.

Unit-2

Corporate Planning R,T 2 Chalk & Talk

8. Concept of Planning, Planning Process R,W 3 Chalk & Talk

9. Types of Planning R,W 2 Chalk & Talk

10. Strategic Planning, Strategic Decision Making R,T 3 Chalk & Talk

11. Mission, Objectives and Goals. R,T 2 Chalk & Talk

12

Unit-3

Major Strategic Options R,T 2 Chalk & Talk

13. Stability Strategy R,W 2 Chalk & Talk

14. Growth or Expansion Strategy R,T 2 Chalk & Talk

15. Diversification Strategy R,W 2 Chalk & Talk

16. Retrenchment Strategy and its Variations R,W 2 Chalk & Talk

17. Combination Strategy, Turnaround Strategy

R,W 2 Chalk & Talk

18.

Unit-4

Implementation of Strategy R,W 2 Chalk & Talk

19. Strategy and Organizational Structure R,W 2 Chalk & Talk

20. Different Types of Organizational Structure R,T 2 Chalk & Talk

21. Organizational Resource Allocation R,W 1 Chalk & Talk

22. Developing Functional Strategies.

R,T 2 Chalk & Talk

23. R,T Chalk & Talk

24.

Unit-5 Strategy Evaluation and Strategic Controls R,W 2 Chalk & Talk

25. An Overview of Strategic Evaluation and Control R,T 2 Chalk & Talk

26. Strategic Control. R,W 2 Chalk & Talk

Total Lectures: 53



TEXT BOOKS: 1) Azhar Kazmi -Business Policy

2) . Ansoff, H Lgor -Corporate Strategy

REFERENCE BOOKS: 1) Thompson and Strickland -Strategic Management Concept and cases

2) Thomos L Wheelen and J D Hunger -Strategic Management

Approved By


Date: __________

DBIMS DEHRADUN

LESSON PLAN

SEMESTER/YEAR: 5th/

3rd

DEPARTMENT: BBA

COURSE: CUSTOMER RELATIONSHIP MANAGEMENT CODE: BBA 504-M-1

S. No.

Topic Name

Reference/

Text Book/

Web

(R/T/W)

No. Of

Lectures

Delivery

Method

Remarks

1.

Unit-1

Conceptual Frame Work of Customer Relationship and

Its management

R,W 3 Chalk & Talk

2. Evolution Customer Relationship Management R,T 2 Chalk & Talk

3. Relationship Marketing R,W 2 Chalk & Talk

4. Types of CRM-Win Back R,T 2 Chalk & Talk

5. Prospecting, Loyalty R,T 2 Chalk & Talk

6. Cross sell and up sell R,W 2 Chalk & Talk

7. Significance and Importance of CRM in Modern

Business Environment.

R,T 3 Chalk & Talk

8.

Unit-2 Introduction CRM-planning R,W 2 Chalk & Talk

9. Strategy for CRM R,T 2 Chalk & Talk

10. Process of Segmentation R,T 2 Chalk & Talk

11. Choice of Technology R,W 2 Chalk & Talk

12 Choice of Organizational Structure for CRM R,T 2 Chalk & Talk

13. Understanding Market Intelligent Enterprises.

R,W 2 Chalk & Talk

14.

Unit-3

Implementation of CRM R,W 2 Chalk & Talk

15. Business Oriented Solutions R,T 2 Chalk & Talk

16. Project Management, Channel Management R,T 3 Chalk & Talk

17. CRM in Services R,W 1 Chalk & Talk

18. CRM in Financial Services R,T 2 Chalk & Talk

19. Use of E-Commerce in CRM. R,W 2 Chalk & Talk

20. CRM and Data Mining R,T 2 Chalk & Talk

21. Information Required for Effective CRM R,T 2 Chalk & Talk

22.

Unit-4 Concept of Loyalty in CRM R,W 2 Chalk & Talk

23. Definition of Loyalty R,W 2 Chalk & Talk

24. Customer Loyalty and customer Dependency R,W 1 Chalk & Talk

25. Process of Developing Customer Loyality R,W 1 Chalk & Talk

26.

Unit-5

Status of CRM in India R,T 2 Chalk & Talk

Total Lectures: 52



TEXT BOOKS: 1) Brown Stanley -Customer Relationship Management

REFERENCE BOOKS: 1) Seth J N, Shainesh G -Customer Relationship Management

Approved By


Date: __________

CASE STUDY

US-based Nike, Inc., the world‘s leading designer, marketer, and distributor of athletic footwear,

apparel, equipment, and accessories, has had a presence in China since the 1970s. The low

wages and talented manpower in China encouraged Nike to shift some of its production from

other countries to China. However, Philip Knight, one of the founders of Nike saw China as a

huge market for Nike.

He consumer presence of Nike in China started in 1981. In order to encourage and build a

sporting culture in the country, Nike sponsored several clubs and sports related events, including

professional leagues. It launched professional sporting leagues and was instrumental in building

the American ‗streetball‘ culture in China...

Questions:

Evaluate Nike‘s entry and expansion strategies in China

Understand how China went on to become one of Nike‘s most important markets

Examine Nike‘s efforts to popularize sports and related activities in China

Understand the challenges faced by Nike in China

Study the problems faced by Nike in China after the 2008 Olympics

Examine Nike‘s ‗Category offense‘ strategy and understand how it helped Nike gain lost ground

in China.

Explore the future strategies that Nike needs to adopt in China in the face of the changing

macroeconomic situation in the country.


TUTORIAL SHEET

Course Name: International Business Tutorial Sheet No. 1

Course Code:MBA 301

Faculty : Sanjay Nautiyal


Unit/Title: 1 Date of Discussion:

CASE STUDY

US-based Nike, Inc., the world‘s leading designer, marketer, and distributor of athletic footwear,

apparel, equipment, and accessories, has had a presence in China since the 1970s. The low

wages and talented manpower in China encouraged Nike to shift some of its production from

other countries to China. However, Philip Knight, one of the founders of Nike saw China as a

huge market for Nike.

He consumer presence of Nike in China started in 1981. In order to encourage and build a

sporting culture in the country, Nike sponsored several clubs and sports related events, including

professional leagues. It launched professional sporting leagues and was instrumental in building

the American ‗streetball‘ culture in China...

Questions:

Evaluate Nike‘s entry and expansion strategies in China

Understand how China went on to become one of Nike‘s most important markets

Examine Nike‘s efforts to popularize sports and related activities in China

Understand the challenges faced by Nike in China

Study the problems faced by Nike in China after the 2008 Olympics

Examine Nike‘s ‗Category offense‘ strategy and understand how it helped Nike gain lost ground

in China.

Explore the future strategies that Nike needs to adopt in China in the face of the changing

macroeconomic situation in the country.


TUTORIAL SHEET


Course Code:MBA 301





CASE STUDY

This case is about General Motors (GM) and its decision to exit the European market. GM made

a deal with France-based automobile company PSA in 2017 to sell its Opel brand for a hefty

sum. The deal would also see PSA become Europe‘s second largest carmaker behind

Volkswagen AG. For GM, this deal would free it from continuous losses in Europe and help to

improve its overall profit margins and increase returns to shareholders. GM was facing tough

times since 2000 in Europe with the failure of the Chevrolet and Opel brands. Added to that, the

changing European market conditions and excess and idle production capacities forced GM to

consider the strategy of divestment from Europe. Brexit too led to GM incurring extra tariffs for

exports from the UK. GM‘s CEO Mary Barra said GM‘s decision was aimed at reshaping the

company through disciplined capital allocation to its higher-return investments. While some

analysts said this was a good move, others felt that exiting a market like Europe would leave GM

less diversified and more dependent on its performance in the US and China markets, and expose

it to potential risks.

Questions:

1. Understand issues and challenges in Corporate-level and international strategy.

2. Understand the issues and challenges in managing the corporate portfolio and value

creation as the corporate parent.

3. Understand the nature of problems faced by GM in Europe and the reasons that prompted

General Motors to exit Europe.

4. Study and analyze GM‘s divestment strategy in Europe and the implications of leaving a

key market.

5. Understand the nature of problems faced by foreign companies like GM in saturated

markets like Europe.

TUTORIAL SHEET


Course Code:MBA 301




CASE STUDY

The case focuses on how retailing giant Wal-Mart struggled in the Japanese market. It elaborates

on the reasons for Wal-Mart's decision to go global in the early 1990s. The case discusses in

detail Wal-Mart's entry strategy and describes its efforts to bring in its best practices in retailing

like Every Day Low Prices (EDLP) and Rollback to the Japanese market through its joint

venture with Seiyu.

The case details the problems that Wal-Mart faced in Japan because of the differences between

the operational and cultural environment in its home market and the Japanese market. It finally

ends with a discussion on the company's future prospects in Japan.

Questions:

1. Nature and structure of the Japanese retailing industry including its size, scope,

spread, and unique characteristics

2. Entry strategy for an overseas market.

3. Impact of competition, culture, and unique environmental factors on the

performance of a firm in the international market

4. Influence of regulation on the success of a company in such markets

TUTORIAL SHEET


Course Code:MBA 301




CASE STUDY

Sometimes, doing the right thing is more important than profits, a lesson that Malden Mills

learned firsthand. When the factory burned down in 1995 just two weeks before Christmas,

production halted and employees assumed they'd be out of work until the factory was rebuilt. But

CEO Aaron Feuerstein extended the employees 90 days at full pay, as well as 180 days with

benefits at a cost of $25 million to Malden Mills. After the factory was rebuilt and all of the

displaced workers were rehired, cooperation and productivity reached a new high, with 40%

more business, 95% customer and employee retention, and a production increase from 130,000

to 200,000 yards per week. However, since then, Malden Mills has been to bankruptcy court

three times, with much of the debt tied to the rebuild of the factory. Feuerstein made employees

happy, to be sure, but business students should study this case to consider whether bold

philanthropic actions will pay off in the end.

Questions:

1. Find out the reasons behind this case.

2. What is your view point regarding productivity and policy of an organization?

Q1. The first phase of globalization started around 1870 and ended with -------------

a) The world war first

b) The world war second

c) The establishment of GATT

d) In 1913 when GDP was high

Q2. International bank for reconstruction and development also known as------

a) EXIM bank

b) World bank

c) International monetary fund

d) International bank

Q3. Ultimately -------------was replaced by the ---------- on 1st jan 1995.

a) GATT, WTO

b) WTO, GATT

c) GATS, WTO

d) IMF, GATT


TUTORIAL SHEET


Course Code:MBA 301




Q4. Subsidiaries consider regional environment for policy/strategy formulation is known as—

a) Polycentric approach

b) Regiocentric approach

c) Ethnocentric approach

d) Geocentric approach

Q5. ------- is application of knowledge with redefine the boundaries of global business

a) Cultural values

b) Society

c) Technology

d) economy

Q6. Globalization refers to -------------

a) lower incomes worldwide

b) less foreign trade and investments

c) global warming and their effects

d) a more integrated and interdependent world

Q7. Which of the following is not a force in the porter five forces model?

a) Buyers

b) Suppliers

c) Complementary products

d) Industry rivalry

Q8. The balance of payments of a country on current account is equal to -------

a) Balance of trade plus short term

b) Balance of trade plus net invisible exports

c) Balance of payment minus capital flows

d) Balance of invisible trade plus imports

Q9. NAFTA is an example of -----

a) Common market

b) Customer union

c) Economic community

d) Free trade area

Q10. Which one is not an international organization?

a) SAARC

b) ASEM

c) ASEAN

d) CBDT

1. What do you understand by International Business? Compare and contrast international business

with Domestic business.

2. Explain the changing environment of International Business.

3. Explain international product life cycle with appropriate examples.

4. What are the factors affecting Exchange rates. Describe different interest rates along examples.

5. What are basic differences between domestic and international business?

6. While some see globalization as the avenue to the development of poor nations, others see it

intensifying misery and inequalities. Critically examine the above statement in today's context.

7. . Explain the role of ―Power Distance" in understanding Hofsted's work on cross-cultural

prospective. How does this help in managing international environment?

8. Discuss the determinants of international investment decisions. What different strategies could a

firm follow in this respect?

9. What is meant by "globalization of business" What implications it has for problems if any,

created by globalization of business?

10. Explain the theory of "Comparative cost advantage" How do firms in two different countries

benefit from international trade in terms of this theory? Explain with examples.

DEV BHOOMI INSTITUTE OF TECHNOLOGY, DEHRADUN QUESTION BANK

Course Name: INTERNATIONAL BUSINESS Tutorial Sheet No. 1

Course Code: MB-301




1. Describe the factors which are affecting the growth of International business

2. Differentiate between balance of trade and balance of payments and indicate how balance of

payment analysis can be useful to the international marketer.

3. How are export credit needs financed? Evaluate the export credit and finance system in India.

4. Explain the various function of Foreign Exchange Dealers Association of India.

5. What are the forms of international business? Explain the reasons for internationalization

6. Can you explain the importance of international business in the economic development of a

country?

7. Based on your understanding discuss the various factors causing globalization of business. List

out the advantages of globalization

8. . Can you elaborate the political economic and social environment of international business with

suitable real time example?

9. What is your opinion on International business environment & its macro political & cultural

environment?

10. How would you summarize the trade strategies & Explain in detail about protection of global

business environment?



Course Code: MB-301





1. Economic conditions, economic policies and the economic system are the important external

factors that constitute the economic environment of a business‖ elaborate this statement.

2. Companies with international operations can be global or multi – domestic‖. Elaborate in view

with a suitable example

3. How would you describe the global promotional strategies along with the challenged faced

during promotion of global business?

4. ―Despite the realization of AFTA, the share of intra-regional trade has not increased

significantly‖. State the reasons behind it.

5. Global trade is more difficult and risky, however, than domestic trade because of financing‖.

Discuss with share of India in global trade.

6. Explain the theory of Porter Diamond model of international Trade.

7. Based on what you know, how would you explain the factors affecting international trade &

investments?

8. Illustrate the salient features of ‗liberalization‘ in the present global business scenario

9. Explain the economic conditions and prevailing economic policies for the global linkage of

international businesses.

10. Illustrate the dimensions of International business environment.

QUESTION BANK


Course Code: MB-301





1. How cultural factors do influences international business?

2. What are the steps taken by government to improve FDI.

3. Foreign investment is necessary aid for developing countries like India” – Discuss.

4. What are the role and functions of WTO in international relations?

5. The changes taking place in socio-cultural environment in India is a boon for business’ – Discuss.

6. Describe the factors which are affecting the growth of International business

7. Differentiate between balance of trade and balance of payments and indicate how balance of payment

analysis can be useful to the international marketer.

8. How are export credit needs financed? Evaluate the export credit and finance system in India

9. Explain in detail the stages through which an export transaction has to pass.

10. What are the advantages and disadvantages of a floating exchange rate?

QUESTION BANK


Course Code: MB-301




1. What do you mean by Special Economic Zones (SEZs).

2. Write a brief note on Indian joint ventures.

3. What measures should be consider while promoting foreign investment into and from India?

4. Explain the reasons for Internationalization.

5. ―The decision of a firm to compete internationally will be strategic‖. Justify the statement.

6. Write any two motivating factors of International business.

7. Can you list out the criteria for assessing country attractiveness?

8. The legal environment of the host country affects a multinational company. Explain.

9. What are the factors influencing the performance of Global business?

10. What do you mean by Control mechanism?


QUESTION BANK


Course Code: MB-301




Unit-1 (10L)

Overview of Industrial Relations: Concept of Industrial Relations; Nature of Industrial Relations; Objectives of IR; Role of State; Trade Unions; Employers’ Organization; ILO in IR; ILO its Role, Functioning and Contributions, Industrial Relations machinery in India

UNIT 2 (8L) Trade Unionism: Trade Union: origin and growth, unions after independence, unions in the era of Liberalization ; Concept, objectives, functions and role of Trade Unions in collective bargaining; Problems of Trade Unions

UNIT 3 (15L) Labour problems: Discipline and misconduct; Grievance handling procedure; Labour turnover; Absenteeism; Workers’ participation in management; Industrial accidents and Industrial

Unrest, Strikes and Lock-Out, Settlement of Industrial Dispute, Consultative Bodies (Bipartite, Tripartite) and IR Strategies, Worker Development and Worker participation in management (WPM),Conciliation, Arbitration , Adjudication ,Collective Bargaining. UNIT 4 (10L) Labour legislations: Historical perspective; Impact of ILO; Indian constitution Abolition of Bonded and Child Labor, Important provisions of: Payment of Wages Act, Workmen’s Compensation Act, Employees’ State Insurance Act, Payment of Gratuity Act, Employees Provident Fund Act, Important Provisions of Industrial Dispute Act and Factories Act.

Text Books: 1) Monappa A- Industrial Relations (Tata McGraw-Hill, 2002) 2) C.S.Venkata Ratnam- Industrial Relations (Oxford Pub.,2008) 3) Srivastava S C- Industrial Relations and Labour Laws (Vikas, 4th edition) 2000.

Reference Books: 1) Mamoria CB, Mamoria, Gankar- Dynamics of Industrial Relations (Himalayan Publication, 2003) 2) Industrial Relations, Trade Unions & Labour Legislation, Sinha &Shekhar, Pearson


CO1 1. Concept of Industrial Relation 2. Role of ILO and Trade Union in maintaining Industrial Relations 3. Prevention and Settlement machinery for avoiding industrial unrest


SEMESTER: III


Course Level: Ad Course Type: Core

Total Contact Hours: External Marks/Internal Marks:

70/30

Course Title: Industrial Relation Course Code: MB306(H1) Duration of External Exam:

3 Hours

and maintaining industrial peace.

CO2 1. Existence of Trade Union , its origin and growth pre and post independence

2. Tools and functions of Trade Union 3. Problems faced by Trade Union

CO3 1. Concept of Grievance Redressal Procedure 2. Significance and forms of WPM 3. Industrial Disputes: strikes, lockout and gheraos and machinery for

prevention and settlement industrial dispute

CO4 1. Labour Legislation and Labour Laws 2. Latest amendments in Labour Laws 3. Regulation of Labour Laws

CO5


Fill In The Blanks:

1. ------------ is used to denote the collective relationship between management and

workers. Ans : Trade Union

2. ……………… is belief in the existence of more than one ruling principles, giving rise to a

conflict of interest. Ans : Plurism

3. ……………… approach focuses on the type of society in which an organization functions.

Ans : Marxism

4. According to ……………… approach industrial relations is a social system within the

economic and political system. Ans: System Approach

5. …………….. Have a protecting role of safeguarding worker’s interest. Ans: Trade Union

6. ……………… is a person appointed voluntarily if the dispute is not settled by conciliation.

Ans: Arbitrator

7. ……………… is another name for compulsory arbitration. Ans: Adjudication

8. ………………. Symbolizes social justice, universal peace and human dignity. Ans: ILO

9. ………………… is a technique that has been adopted by unions and managements to

reconcile their conflicting interest. Ans: Collective Bargaining

Multiple Choice questions:

10. Who defined Industrial Relations as: “Industrial relations may be defined as the complex

of inter-relations among workers, managers and government.

a) Dale Yoder b) Prof Dunlop c) F Taylor d) RA Lester

Question Bank

Course :Industrial Relations And Labour

Laws

Course Code: MB306(H1)

Faculty : Priyashi Barthwal


Unit/Title: 1/ Overview Of Industrial Relations

11. A situation where management is unable to provide employment due to non-availability

of work is called.

a) Lock out b) lay off c) termination d) attrition

12. Reduction of Labour force is called

a) Termination b) retrenchment c) lay off d) right sizing

13. The decision given by arbitrator is called.

a) Degree b) sentence c) award d) reward

14. When workers are dissuaded from work by stationing certain men at factory gates, such

a step is known as

a) Strike b) Lockout c) Picketing d) Gherao

15. The stoppage of work in which an employer prevents employees from working

a) Strike b) Gherao c) Picketing d) Lockout

Fill In The Blanks

1. ………………… is the voluntary organization of employees or employers formed to

promote and protect their interests through collective action. Ans: Trade Union

2. …………… believe in ruthless pursuit of its objectives by whatever means it deems fit and

do not subscribe to any ideology. Ans: Predatory Union

3. According to ……………………. The main function of Trade Union is to raise the moral and

intellectual standards of labour through reformatory measures. Ans: Gandhian view

4. ………………………. Condemned the system of private ownership and believed in replacing

the existing social order. Ans: Revolutionary Theory

5. The term collective bargaining was coined by ……………………. Ans: Beatrice And Webb

6. ………………………. Is the techniques adopted by Trade Union and managements to

reconcile their conflicting interest. Ans: Collective Bargaining

7. …………………… refer to all the organized activities of wage earners to better their own

living condition physically as well as mentally. Ans: Labour Movement

8. …………. And …………. Are the two types of tools used by Trade Union. Ans: Negotiation

and Collective Bargaining


Question Bank

Course Name: Industrial Relations And

Labour Laws




Unit/Title: II/ Trade Unionism

Multiple Choice Questions

9. Which of the following are not the characteristics of Trade union?

a) Voluntary association b) Intermediary c) Common goal d) Individual action

10. Which union focused on making the skills of its members valuable and not easily

replaceable in the organization?

a) Industrial Union b) General union c) Occupational union d) White collar

union

11. What should be the minimum number of persons required to register a trade union?

a) Six b) Seven c) Eight d) Nine

12. Indian National Trade Union Congress was organized in

a) 1947 b) 1948 c) 1962 d) 1990

13. Which of the following is considered to be the modern objectives of trade union?

a) Education, Training and Legal assistance

b) Negotiation and collective bargaining

c) Financial discount and welfare benefits

d) Both (a) and (b)

14. Social Psychological Theory was propounded by

a) Robert Hoxie b) Marx c) Henry Fayol d) None Of These

15. The main function of …………… is resolve the difference existing between the

management and the workers.

a) Collective Bargaining b) Co-operation c) Conciliation d) None Of these

Multiple Choice Questions

1. The violation of some established and defined rules, which may create unrest or

impairment of the reputation of employer.

a) Discipline b) Indiscipline c) Riot d) Strike

2. Showing an attitude of indifferences and aims at disrupting the normal functioning of

an enterprise.

a) Boycott b) Gherao c) Strike d) Picketing

3. A consultative body comprising of 100 or more persons, which aims at giving greater

participation to workers

a) Advisory committees b) Managining committees c) Work committee d) None Of

These.

4. An authority appointed by the government to mediate disputes between parties

brought to his notice, enjoying the power of civil court.

a) Arbitrator b) Conciliation Officer c) Disciplinarian d) None of these

5. The process in which the disputing parties show willingness to an arbitrator and submit

to his decision voluntarily.

a) Forced arbitration b) Voluntary arbitration c) Compulsory arbitration d) None

of these

6. The process of setting disputes compulsorily through the intervention of the third party

appointed by the government.

a) Arbitration b) Negotiation c) Adjudication d) None of these

7. Who used the term “industrial democracy” for the first time.

a) Webb’s b) Lenin c) ILO d) WTO

b)


Question bank


Labour Laws

Course Code: MBA 306(H1)



Unit/Title: III/ Labour Problems Date of Discussion:

Fill In The Blanks:

8. …………………… has been defined as the right to participate in decisions on issues which

concerned workers. Ans: Worker Participation In Management

9. ……………… and …………………. Are the two forms of Industrial Democracy. Ans: Work

Committee and Quality Circle

10. ILO was founded in……………………… Ans: April 19, 1919

11. Failure of worker to report for work when he is scheduled to work is called …………….

Ans: Absenteeism

12. ………………….. is the standard of expected ethical behavior for the company’s employees.

Ans: Discipline

13. The person appointed by the government to settle the dispute presented in labour

court is known as……………. Ans: Presiding Officer

14. ………………. Means willingness to exert high level of effort on behalf of the organization.

Ans: Organizational Commitment

15. …………….. is a strike in which workers don’t get absent they come but don’t work.

Ans: Sit down strike

Multiple Choice Questions:

1. The first Facto Act was enacted in

a)1881 b) 1895 c)1897 d) 1885. A person who has ultimate control over the affairs of the

factory under Factory Act 1948 is called

a) Occupier b) Manager c) Chairman d) Managing Director

3. The provision for cooling water during hot weather should be made by the organization if

it employees……… or more employees.

a) 200 b) 250 c) 300 d) 150

4. Which of the following is not a welfare provision under Factory act, 1948

a) Canteen b) Crèches c) First Aid d) Drinking Water

5. First Aid boxes to be provided for ……… number of persons.

a) 125 b) 135 c) 150 d) 160

6. Welfare Officers are to be appointed if organization is engaging……… or more

employees.

a) 500 b) 250 c) 600 d) 750

7. Section 49 of the Factory act , 1947 says about

a) Welfare Officer b) Canteen c) Rest room d) Crèche

8. Obligations of the workers under the Factories Act, 1947 was discussed in section

a) 78 b) 111 c) 101 d) 105


Question Bank


Labour Laws




Unit/Title: IV/ Labour Legislation

Fill In the Blanks

9. Payment of Gratuity Act was enacted in………………… Ans: 1972

10. The maximum amount of Gratuity payable under Payment of Gratuity Act is …..

Ans: raised from 10 lakh to 20 Lakh( as per latest amendment)

11. The Gratuity is payable to a person who has rendered service of …………………….

Ans: 5 Years

12. When the Payment of wages was enacted....... Ans: 1936

13. Workman Compensation Act was enacted in the year……………………… Ans:

1923

14. Who wrote the book ―Das Capital‖……………………. Ans: Karl Marx

15. Industrial Employment Act 1946 is applicable to organization

employing…………… Ans: 100 or more worker ( as per sec1(3))

MBA Semester III MB306 (H3) - HUMAN RESOURCE PLANNING AND DEVOLPMENT

Unit 1 Human Resource Planning Approaches to Human Resource Planning, Concept, importance, Need for Human Resource Planning, objectives Types of HR plan, Dimensions of Human Resource

Planning, Approaches-Social Demand Approach, Rate of Return Approach and Manpower Requirement

Approach. Human Resource Information System, Human Resource Planning Process, Approches to

Human Resource Planning, Benefits of Human Resource Planning, Problems/Barriers to Human

Resource Planning.

Unit 2 Career planning Concept, objective, Career Stages, Significance of Career Planning, Need

and Components of Career Planning, Career planning vs. human resource planning, career planning vs.

succession planning, Process of career planning and career development, Human Resources Evaluation:

Human Resources Audit and Human Resource Accounting, Succession planning, HR Metrics.

Unit 3 Evolution and Concept of HRD System concept, Role of HRD, Professionals, HRD climate and

its element, HRD Matrix, HRD Function, HRD Process, Role of line Managers and supervisors in HRD.

Unit 4 Assessing and Implementing HRD Programmes Task analysis, persons Analysis,

Organizational analyses, Assessing HRD needs, HRD process models Training Vs HRD, HRD intervention, Quality of Worklife. Empowerment, Creating HRD environment, Evaluation frame work;

collecting, data for evaluation, research design, issues concerning evaluation, assessing impact of HRD.

Unit 5 Organizational Culture and HRD Work force diversity and HRD, Labor Market changes, Equal Employment Opportunity, adapting demographic changes and gender issues, HRD practices in

manufacturing and services sector

Suggested Readings

1. Bhatacharya, Dipak Kumar – Human Resource Planning, Excel Books.

2. T.V. Rao Human Resource Development Oxford IBH Publication

3. Aswathapa, Human Resource and Personnel Management Text & Cases, TMH.

4. Desimone & Harries – Human Resource Development – Thomson Learning


SEMESTER: III

Department Of Management

Course Level: Course Type: Core Credit: 4

Total Contact Hours: 50 LTP -0-0-0-0 External Marks/Internal Marks:

70/30

Course Title: HRPD Course Code: MB306 Duration of External Exam: 3

Hours

COURSE OUTCOMES

DESCRIPTION

Unit -1

1 Human Resource

Planning

1. Student will understand why being an HR specialist it is important

to understand the concept of HRP.

Unit -2

Career planning

1. Students will understand what all is necessary to plan the career of

an employee

Unit-3

Evolution and Concept

of HRD

1. Students will learn and understand the concept of HRD as it is an

important role of an HR specialist.

Unit-4

Assessing and

Implementing HRD

Programmes

1. Students will understand that how HRD is implemented.

Unit -5

Organizational Culture

and HRD

1. Students will learn that how HRD and HRP is affected with the

Organizational culture.

1. Define and discuss the need for Human Resource Planning in an organisation. Briefly

discuss various approaches to HRP

2. Define and discuss the objectives of Human Resource Planning at organisational level.

How does it help in determining and evaluating future organisational capabilities, needs

and anticipated problems ? Explain with suitable examples.

3. Explain the practices of Human Resource Planning of your organisation or any

organisation you are acquainted with. List out the reasons, why this practice was being

adopted and also discuss, how successful it is. Briefly describe the organisation you are

referring to.

4. What is recruitment?

5. What is selection

6. What are the different sources of recruiutment in the market?

7. What techniques are used to select a required personnel?

8. What are different types of plan in HRP.

9. Discuss a case in context to a HRP of an organization?

10. What are the challenges in HRP?


QUESTION BANK

Course Name: HRPD Tutorial Sheet No. 1

Course Code:

Faculty :Ms. Isha Sharma


Unit/Title: Introduction to HRP Date of Discussion:

1. . Explain the concept of career planning and succession planning. How these plannings

are reliable in today‘s rapidly changing environment?

2. Give a brief outline of succession planning programme, if any for key positions in your

organisation or any organisation you are familiar with.

3. Briefly describe the organisation you are referring to.

4. Explain the concept of Human resource Accounting, its objectives and its role in Human

resource management.

5. Describe the Human resource Accounting (HRA) system being practiced in your

organisation or any organisation you are familiar with. Briefly describe the organisation

you are referring to.

6. . Why is Human Resource Audit Important for an organisation? What if Human Resource

Audit is not undertaking by an organisation, discuss in detail the advantages and

disadvantages of HR Audit?

7. Prepare a brief resume of Human Resource Audit of the organisation you are familiar

with, also briefly describe the organisation you are referring to.

8. What is meant by role description? What kinds of roles do you feel that are more useful

in any organisation.

9. Discuss, the different approaches to roles being followed in your organisation or any

other organisation you are familiar with. Briefly describe the organisation you are

referring to.


QUESTION BANK

Course Name: Business Law Tutorial Sheet No. 2

Course Code:


Branch: MBA Semester: I

Unit/Title: a. career planning Date of Discussion:

1. Explain the concept of HRD climate. 2. Describe the relationship between HRD climate and organisation climate in your organisation or

any organisation you are familiar with. Briefly describe the organisation you are referring to. 3. Describe the HRD structure and briefly explain the performance appraisal system adopted by

your organisation or any organisation you are familiar with. Briefly describe the organisation you are referring to.

4. Discuss, how HRD for workers is different from HRD for managers.

5. Explain, how the HRD mechanisms contribute to competency development and

motivation development of workers in your organisation or any organisation you are

familiar with. Briefly describe the organisation you are referring to.

6. What is the pre-requisite for initiating HRD in Industrial Relations.?

7. Explain, what are the core programmes for developing top management, meddle

management and union for Industrial Relations Management of any organisation you are

familiar with. Briefly describe the organisation you are referring to.

8. What is knowledge management?

9. How knowledge management has been useful to the HRD personnels, explain with the

help of examples from the organisations you are familiar with. Briefly describe the

organisation you are referring to.

10. Q.2 What is multi source feedback system? Explain, how this system is being used in

HRD department in your organisation or any organisation your are familiar with. Briefly

describe the organisation you are referring to.


QUESTION BANK


Course Code:



Unit/Title: Evolution of HRD

Date of Discussion:

1 Write short note on Task Analysis.

2. Write short note on Organisational analysis.

3. Write short note on Person Analysis.

4. Discuss HRD process ?In context with an organisation.briefly explain the type of organisation also.

5. Diffrence between training nad HRD

6. What are HRD Interventitions.Discuss tehm in detail.

7. Bring out the Evaluation framework of an organisation.

8. Discuss the impact of implementation of HRD in ann organisation.

9. Discuss the role of an HR manager in Assessing HRD.

10. Draw the complete evaluation framework of an organisation


QUESTION BANK


Course Code:



Unit/Title: a. Assessing and implementing HRD

Date of Discussion:

1. What is the meaning of Work force Diversity?

2. Discuss the changes in the labour market ?

3. Bring out the impact of labour changes on HRD?

4. Discuss the HRD practices in manufacturing and services sector.

5. What are demographis changes and its impact on HRD

6. What is Organisational culture and its effcet on HRD.

7. Do change implementation of hRD has a impact on Organisational Culture.

8. Discuss the diversity effect on working of an HR in an organisation

9. Discuss practices of HRD in other sectors with special reference to there organisational structure.


QUESTION BANK


Course Code:



Unit/Title: a. Organisational Culture and HRD

Date of Discussion:

Prerequisite: Student should have the knowledge of basic concept of financial institutions and various markets and their working Unit 1

Financial System

Nature and Role of Financial System; Structure/organization of financial system; Functions of financial

sector; Indian Financial System-an overview; Globalisation of Financial Markets. Regulatory Framework for Non-banking Financial Institutions; Primary markets; Secondary markets;

Money Markets. (10L)

Unit 2

Management of Commercial Banks

An overview, Management of Banking Institutions; Negotiable Instruments; Working Capital

Management; Project Financing, including Infrastructure Projects; Prudential Norms Prescribed by Regulators; Non-Performing Assets; Capital Adequacy Norms; Basel II Framework and Basel-III; Risk-

Rating Agencies; Regulatory framework for Banks. (12L)

Unit 3

Risk of Financial Inter-Mediation

Introduction; Interest Rate Risk; Re-financing Risk; Re-investment Risk; Market Risk; Credit Risk;

Operational Risk; Liquidity Risk. (8L)

Unit 4

Risk Management in Financial Institutions

Managing Credit Risk; Liability and Liquidity Management; Managing Interest Risk; Managing

Operational Risk; Managing Risk through Sale of Assets and Securitisation, Derivatives. (12L)

Unit 5

Management of Non-Banking Financial Institutions and Depositories

Securitisation: Concept, nature, scope, and their implications; DFIs in India: NABARD, State Level

Institutions-PCF, IDFC, REC, IFCI, IDBI, SIDBI, Functions and objectives of Depository. (8L)

Text Books:

1. L.M. Bhole, Financial Institutions and Markets, 4th ed., McGraw-Hill Co., New Delhi, 2008.

Reference Books

1. M.Y. Khan, Financial Services, 4th ed., McGraw-Hill Publishing Company, New Delhi 2008. 2. K Sasidharan, Financial Services and System (2008), McGraw-Hill Publishing Company New Delhi. 3. Sharma, Management of Financial Institutions: With Emphasis on Bank and Risk Management,

Prentice-Hall of India, New Delhi.


SEMESTER: III


Course Level: Advance Course Type: Core Credit: 4

Total Contact Hours: 50 LTP: 4 – 0 – 0

External Marks/Internal Marks:

70/30

Course Title: Financial Markets and

Institution

Course Code:MBA305 - F2 Duration of External Exam:

3 Hours


CO1

1. To know about history or evolution of financial system 2. To understand the role of financial system of an organization 3. To study the working of Indian financial system 4. To understand the regulatory framework 5. To know about various existing markets 6. To understand the contribution towards development of financial

system 7. To know various financial elements of market

CO2

1. To know about the history of commercial banks and importance of their existence

2. To know the working importance of commercial banks in financial system

3. To analyze the functioning of banking institutions 4. To discuss the various issues against various assets and liabilities 5. To understand the types, growth and problems of commercial banks 6. To understand the importance of regulatory bodies 7. To know the working of basel ii and basel iii in respect of risk

CO3

1. To understand the various risk existing in market 2. To know the evaluation of different risk with different rates 3. To understand the nature of credit risk 4. Understanding re-investment risk and its importance 5. To know methods of evaluating and eliminating various risks

CO4

1. To understand the credit risk, nature of assessment problem and different techniques used to evaluate credit risk

2. To understand the importance of derivatives 3. To understand the importance of securitization 4. To understand the liquidity and liability optimum level 5. To evaluate the various risk and its security

CO5

1. To know the rules and working of non financial institution 2. To know about various existing non banking institutions 3. To understand the objectives of depositories 4. To know the functions of working of depositories 5. To study the working of various institutions existing at various levels

Q1. What is the range of maturities for money market instruments?

Q2. What is the range of maturities for capital market instruments?

Q3. What is the name of the markets where previously issued financial instruments are traded?

Q4. What type of financial markets are U.S. Treasury bills traded in?

Q5. What type of financial markets are corporate bonds traded in?

Q6. What is the importance of financial system in promoting economic growth? Q7. What is a financial system? Discuss the constituents of Indian Financial System. Q8. Define savings ratio? What are the factors that determine savings? Q9. Explain the concept of financial intermediation. Q10. Analyze the monetary policy of Reserve Bank of India. How do repos & reverse repo affect liquidity? Q11. Critically analyze the role of RBI in Indian Economy. Q12. What do you understand by priority sector advances and state their impact on non-performing assets? Q13. What do you understand by liberalization and discuss its various aspects? Q14. What do you mean by commercial banking? Discuss the various services offered by commercial banks. Q15. Evaluate the role of regional rural banks in poverty alleviation.


Question Bank

Course Name: FINANCIAL MARKETS AND

INSTITUTIONS




Unit/Title: 1/ Financial System

Q1. Show the structure of commercial banks in India.

Q2. What do we mean by Bank? Explain commercial banks?

Q3. What do we mean by intermediation role of banks?

Q4. What is payments role of banks? Q5. Mention the agency role of banks.

Q6. Mention the sources of funds of commercial banks.

Q7. Mention the types of deposits of banks.

Q8. Define Commercial bank according to Indian Banking Companies Act.

Q9. What are the functions of commercial bank?

Q10. Write short note on:

a. Chequeable Deposits

b. Non-chequeable deposits

c. Money multiplier

Q11. What is money or credit commercial bank?

Q12. What is the difference between banking institution and financial institution?

Q13. What do you understand by credit control policy or monetary policy of Central bank?

Q14. Difference between central and commercial bank?

Q15. State concepts of commercial bank?


Question Bank


INSTITUTIONS




Unit/Title: 2/ Management of Commercial Banks


Q1. What is refinancing risk? How is refinancing risk part of interest rate risk? If an FI funds long-term fixed-rate

assets with short-term liabilities, what will be the impact on earnings of an increase in the rate of interest? A

decrease in the rate of interest? Q2. What is reinvestment risk? How is reinvestment risk part of interest rate risk? If an FI funds short-term assets

with long-term liabilities, what will be the impact on earnings of a decrease in the rate of interest? An increase in the

rate of interest?

Q3. The sales literature of a mutual fund claims that the fund has no risk exposure since it invests exclusively in

federal government securities that are free of default risk. Is this claim true? Explain why or why not?

Q4. What is economic or market value risk? In what manner is this risk adversely realized in the economic

performance of an FI?

Q5. A financial institution has the following balance sheet structure:

Assets Liabilities and Equity

Cash $1,000 Certificate of Deposit $10,000

Bond $10,000 Equity $1,000

Total Assets $11,000 Total Liabilities and Equity $11,000 The bond has a 10-year maturity and a fixed-rate coupon of 10 percent. The certificate of deposit has a 1-

year maturity and a 6 percent fixed rate of interest. The FI expects no additional asset growth.

a. What will be the net interest income (NII) at the end of the first year?

b. If at the end of year 1 market interest rates have increased 100 basis points (1 percent), what

will be the net interest income for the second year? Is the change in NII caused by reinvestment risk or refinancing risk?

c. Assuming that market interest rates increase 1 percent, the bond will have a value of $9,446 at

the end of year 1. What will be the market value of the equity for the FI? d. If market interest rates had decreased 100 basis points by the end of year 1, would the market

value of equity be higher or lower than $1,000? Why?

e. What factors have caused the change in operating performance and market value for

this firm? Q6. How does the policy of matching the maturities of assets and liabilities work (a) to minimize interest rate risk and (b) against the asset-transformation function for FIs?

Q7. What is the process of asset transformation performed by a financial institution? Why does this process often

lead to the creation of interest rate risk? What is interest rate risk?

Q8. Corporate bonds usually pay interest semiannually. If a company decided to change

from semiannual to annual interest payments, how would this affect the bond‘s interest rate

risk?

Q9. Two 10-year bonds are being considered for an investment that may have to be liquidated before the

maturity of the bonds. The first bond is a 10-year premium bond with a coupon rate higher than its required

rate of return, and the second bond is a zero-coupon bond that pays only a lump-sum payment after 10 years

with no interest over its life. Which bond would have more interest rate risk? That is, which bond‘s price

would change by a larger amount for a given change in interest rates? Explain your answer.

Q10. Consider again the two bonds in problem (9). If the investment goal is to leave the

assets untouched until maturity, such as for a child‘s education or for one‘s retirement, which

of the two bonds has more interest rate risk? What is the source of this risk?

Question Bank


INSTITUTIONS




Unit/Title: 3/ Risk of Financial Inter Mediation

Q11. A money market mutual fund bought $1,000,000 of two-year Treasury notes six

months ago. During this time, the value of the securities has increased, but for tax reasons

the mutual fund wants to postpone any sale for two more months. What type of risk does the

mutual fund face for the next two months?

Q12. A bank invested $50 million in a two-year asset paying 10 percent interest per annum

and simultaneously issued a $50 million, one-year liability paying 8 percent interest per

annum. What will be the bank‘s net interest income each year if at the end of the first year

all interest rates have increased by 1 percent (100 basis points)?

Q13. What is market risk? How do the results of this risk surface in the operating

performance of financial institutions? What actions can be taken by FI management to

minimize the effects of this risk?

Q14. What is credit risk? Which types of FIs are more susceptible to this type of risk?

Why?

Q15. What is the difference between firm-specific credit risk and systematic credit risk?

How can an FI alleviate firm-specific credit risk?

Q16. Many banks and S&Ls that failed in the 1980s had made loans to oil companies in

Louisiana, Texas, and Oklahoma. When oil prices fell, these companies, the regional

economy, and the banks and S&Ls all experienced financial problems. What types of risk

were inherent in the loans that were made by these banks and S&Ls?

MCQ’s

Q1. In foreign financial markets, growth is represented by factors such as

A. savings in foreign countries

B. investment opportunities

C. accessible information

D. all of above Answer D

Q2. Risk arises when technology system may got malfunction is classified as

A. system risk

B. technology risk

C. operational risk

D. support risk Answer C

Q3. Risk stating assets are sold at low prices because of sudden surge in withdrawals of liabilities is classified as

A. payment risk

B. liquidity risk

C. income risk

D. balance risk Answer B

Q4. Bonds which are denominated in dollars and are issued in canters of London and Luxemburg are classified as

A. London bonds

B. Eurodollar bonds

C. central bonds

D. decentralize bonds Answer B

Q5. Risk which arises from insufficient capital available to balance sudden decrease in assets value is classified as

A. insolvency risk

B. solvency risk

C. balanced risk

D. unbalanced risk


Question Bank


INSTITUTIONS




Unit/Title: 4/ Risk Management in financial institutions

Answer A

ANSWERS:

Q1. D

Q2. C

Q3. B

Q4. B

Q5. A

Q6. What exactly are the risks posed to banks by financial derivative instruments?

Q7. Have derivatives activities increased systemic risk?

Q8. What does BC-277 mean when it says that the guidelines represent sound procedures for risk management generally, and "should be applied to all of a bank's risk taking activities"?

Q9. How does BC-277 address the risks described above?

Q10. The circular refers to financial contracts, including "swaps, forwards, futures, options, caps, floors, collars, and various combinations thereof." Is this intended to include forward

foreign exchange transactions?

Q1. Define NBFC?

Q2. Give difference between banks and NBFC‘s.

Q3. What are different types of NBFC‘s?

Q4. What is a Non-Banking Financial Company (NBFC)?

Q5. NBFCs are doing functions similar to banks. What is difference between banks & NBFCs ?

Q6. What are the different types of NBFCs registered with RBI?

Q7. What are the requirements / is the procedure for registration with RBI?

Q8. Where can one find list of Registered NBFCs and instructions issued to NBFCs?

Q9. Can all NBFCs accept deposits and what are the requirements for accepting Public Deposits?

Q10. Is there any ceiling on acceptance of Public Deposits? What is the rate of interest and

period of deposit which NBFCs can accept?

Q11. What are the salient features of NBFCs regulations which the depositor may note at the

times of investment?

Q12. What is „deposit‟ and „public deposit‟? Is it defined anywhere?

Q13. Are Secured debentures treated as Public Deposit? If not who regulates them?

Q14. Whether NBFCs can accept deposits from NRIs?

Q15. What else should a depositor bear in mind while depositing money with NBFCs?

Q16. It is said that rating of NBFCs is necessary before it accepts deposit? Is it true? Who rates

them?

Q17. What are the symbols of minimum investment grade rating of different companies?

Q18. When a company‟s rating is downgraded, does it have to bring down its level of public

deposits immediately or over a period of time?

Q19. We hear that in a number of cases official liquidators have been appointed on the

defaulting NBFCs. What is their role and how one can approach them?

Q20. Please explain the terms „owned fund‟ and „net owned fund‟ in relation to NBFCs?

Q21. What are the responsibilities of the NBFCs accepting/holding public deposits with regard

to submission of Returns and other information to RBI?

Q22. Can a company pre-pay its public deposits?

Q23. What is the liquid asset requirement for the deposit taking companies? Where these

assets are kept? Do depositors have any claims on them?


Question Bank


INSTITUTIONS




Unit/Title: 5/ Management of non-banking financial institutions

and depositories

Q24. Please tell us something about the companies which are NBFCs, but are exempted from

registration?

Q25. What is a Residuary Non-Banking Company (RNBC)? In what way it is different from

other NBFCs?

Q26. What is a Depository?

Q27. What the minimum net is worth required for a depository?

Q28. How is a depository similar to a bank?

Q29. How many Depositories are registered with SEBI?

Q30. Who is a Depository Participant (DP)? Who can be a DP ?

Q31. Who is an Registrar and Transfer Agent (RTA)? Who is registered owner of Securities?

Q32. What are the services provided by a Depository?

Q33. What are the benefits of availing depository services?

Prerequisite: Student should have the knowledge of basic concept of

Unit 1 (10L)

Introduction :Defining Consumer Behaviour; Reasons for Studying Behaviour, Applying Consumer Behaviour

Knowledge; Scope of Consumer Behaviour; Market Segmentation; Bases of Segmentation, Criteria for Effective

Targeting of Market Segments

Unit 2 (6L)

Consumer as an Individual:Consumer Motivation; Consumer Involvement, Personality and Self- Concept;

Perception, Consumer Learning and Memory, Attitudes and Changing Attitudes, information Processing

Unit 3 (8L)

Consumer in Social and Cultural Settings: Reference groups and family influences; Social class, cultural; sub cultural and cross cultural influences on consumer behaviour; personal influences and diffusion of innovation;

Impact of Media and Globalisation.

Unit 4 (10L)

Consumer Decision Process: Problem recognition; search and evaluating; purchasing processes; post purchase

behaviour; consumer behaviour models; consumerism; organizational buying behaviour.

Unit 5 (10L)

Consumer Satisfaction:Measurement of consumer satisfaction and dis-satisfaction, repeat buying, brand switching

and loyalty, opinion leadership, complaining behaviour.

.

Text books: 1. Schiffman and Kanuk: Consumer Behaviour, PHI Learning 2. Zaltman and Wallendorf: Consumer Behaviour

Reference Book:

1. Loudon and Della Bitta: Consumer Behaviour 2. Engle, Blackwell and Minriad: Consumer Behaviour


CO1 Knowledge about basics of Consumer Behaviour

CO2 Knowledge about an individual consumer and their changing attitude

CO3 Knowledge about impact of culture on consumers and their buying habits

CO4 How consumers buy the products—their initiation and how they close the sale

CO5 How to measure and analyze the level of customer satisfaction

Dev Bhoomi Institute Of Management

SEMESTER: III


Course Level: Course Type: Credit: 4


100/50

Course Title: Consumer Behaviour Course Code: MB304 (M1) Duration of External Exam:

3 Hours

Q1. What is consumer behavior? Why is it important for a marketing manager to study consumer behavior?

Q2. Discuss the interrelationship between Consumer Behavior and Marketing Mix Strategies with suitable

examples.

Q3. Define Consumer Behavior. Explain its nature, scope, need and application?

Q4. You are the manager of a highly sought brand of apparel that offers a complete range of highly priced but good

quality trend y wears for both boys and girls. Describe how an understanding of consumer behavior would be useful

you in deciding on your

i. Segmentation strategy

ii. ii. New product introduction

iii. iii. Promotion strategy what aspects of consumer behavior would be most relevant for you

to study and why?

Q5. Define Consumer behavior and explain its significance in current market conditions. Q6. Discuss the emerging trends in Indian market with special reference to changing consumer behavior. Explain

the application of understanding consumer behavior in marketing decisions.

Q7. A marketer in the cosmetics industry once remarked: ―In the factory, we make cosmetics; in the drugstore we

sell hope‖ how does this relate to the marketing concept and the need of the marketers to understand consumer

behavior?

Q8. Explain the social factors affecting Consumer Behavior.

Q9. Explain the relationship between Environmental Factors and Consumer Behavior.

Q10. Outline the diffusion and adoption process for innovations, with suitable illustrations.

Q1.What is the environmental factors those influence Consumer‘s Decision-making Process? Explain with the help

of an example.

Q2. Which of the stages of the family life cycle would constitute the most lucrative segment/segments for the following products and services? (a) Domino's pizza (b) Mobile telephones (c) Mutual funds justify your answer.

Q3 what are the factors which influence a Consumer‘s Decision-making Process? Explain with the help of an

example.

Q4. Why is important for an organization to be responsive to consumers?

Q5. Is consumerism boon or bane in India? Discuss with suitable examples.

Q6. What is ‗Consumerism‘? Explain the significance of ‗Consumerism‘ in Marketing.

Q7. Write Short Note on following:- (a) Effect of Consumerism on Marketing Ethics (b) Customer Retention (c)

Customer loyalty ladder (d) Deceptive advertisements

Q8. Explain the Engel Blackwell and Miniard Model of Consumer Behavior.

Q9 How do simple problem recognition and complex problem recognition vary?

Q10. How does consumer seek to reduce post purchase dissonance? As a marketer of Consumer durables, explain how can you provide positive reinforcement to the consumers after they have purchased your brand?


Course Name: CONSUMER BEHAVIOUR Tutorial Sheet No. 1

Course Code: MB-304 (M1)










Q1. What is consumer behavior? Why is it important for a marketing manager to study consumer behavior?

Q2. Critically analyze the following statements:- i) ―Consumer Behavior is a multi- disciplinary science‖ ii)

―Government and nonprofit making organizations need to study consumer behavior‖

Q3. Discuss the interrelationship between Consumer Behavior and Marketing Mix Strategies with suitable

examples.

Q4. Define Consumer Behavior. Explain its nature, scope, need and application?

Q5. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behavior will help you in your segmentation strategy and promotion

strategy. What are the consumer behavior variables that are crucial to your understanding of this market?

Q6. You are the manager of a highly sought brand of apparel that offers a complete range of highly priced but good

quality trend y wears for both boys and girls. Describe how an understanding of consumer behavior would be useful

you in deciding on your

i. Segmentation strategy

ii. ii. New product introduction

iii. iii. Promotion strategy what aspects of consumer behavior would be most relevant for you

to study and why?

Q7. Define Consumer behavior and explain its significance in current market conditions.

Q8. What is meant by consumer behavior? Explain interrelationship between marketing strategy and consumer

behavior?

Q9. Discuss the emerging trends in Indian market with special reference to changing consumer behavior. Explain

the application of understanding consumer behavior in marketing decisions.

Q10.What is the effect of Culture and Sub-culture on Consumer Behavior?

Q1.What is the environmental factors those influence Consumer‘s Decision-making Process? Explain with the help

of an example.

Q2. Explain the social factors affecting Consumer Behavior.

Q3. Explain the relationship between Environmental Factors and Consumer Behavior.

Q4. Which of the stages of the family life cycle would constitute the most lucrative segment/segments for the

following products and services? (a) Domino's pizza (b) Mobile telephones (c) Mutual funds justify your answer.

Q5. Outline the diffusion and adoption process for innovations, with suitable illustrations. Unit III Unit Name-

Consumer Decision Making Process

Q6 what are the factors which influence a Consumer‘s Decision-making Process? Explain with the help of an

example. Q.7 Define Consumer Satisfaction. What is the relationship between Consumer Satisfaction, Repeat Purchase and

Committed Customer?

Q.8 what do you understand by extensive problem solving, limited problem solving and routinized response

behavior?

Q.9 how can marketers influence the information search process of their consumers? Illustrate by taking suitable

example.

Q10. Explain how marketers can use the knowledge of various decision making process stages [marketing

implication of all the stages]













Q.1 you are planning to buy your first personal home computer though you have been using one for a long time in

your office. Explain your buying process using information processing model.

Q2. What patronage motive influence your choice for following products:- a) restaurant b) Movie theater c)

Departmental store d) Sporting goods store e) Shoe store

Q3. How does consumer seek to reduce post purchase dissonance? As a marketer of Consumer durables, explain

how can you provide positive reinforcement to the consumers after they have purchased your brand?

Q4. Outlining the key d differences between individual buying and organizational buying. Explain what variations

in marketing effort will have to be made by a manufacturer of stationery items, who now intends to enter

organizational markets, after successfully established himself in the individual consumer market. Q5 How do simple problem recognition and complex problem recognition vary? Unit IV Unit Name- Consumer

Behavior models

Q6. Explain any one model of Consumer Decision-making with relevant examples.

Q7. Explain the Howard Seth Model of Consumer Behavior.

Q8. Explain the Nicosia Model of Consumer Behavior

Q9. Explain the Engel Blackwell and Miniard Model of Consumer Behavior

Q10. Explain consumer decision making process with the help of any one consumer decision making model.







HANDBOOK · Unit 1: Total Quality Management (TQM) Concept and Fundamentals ... Carol, Glen, Mary, Total Quality Management, 3rd ed., Pearson Education, ... MBA Semester: III

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