1 Taiwans Strategy for Green Trade Promotion Wan-li Wang, Ph.D. Deputy Representative, Taipei Representative Office in the EU and Belgium October 07, 2011.

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Taiwan’s Strategy for Green Trade

Promotion Wan-li Wang, Ph.D.

Deputy Representative, Taipei Representative Office in the EU

and Belgium

October 07, 2011

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Taiwan’s Efforts

Taiwan has actively promoted

1. the use of renewable and clean energy, and

2. the need to reduce carbon emissions In line with the policies of other industrialized

nations, Taiwan is preparing itself for the impact of climate change and switching to renewable sources of energy for the good of the environment

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Sustainable Energy Policy At present, renewable energy accounts for 8.2% of Taiwan’s installed

electricity generation capacity, and will increase to 16% by 2030 Taiwan has initiated a ‘sustainable energy policy’ aimed at increasing

the green energy content and reducing carbon emissions In 2010, the total revenue of the green energy industry reached 13.24b

USD, and Taiwan ranked No.6 worldwide and No.2 in Asia in terms of green technology competitiveness

Taiwan targets to reduce carbon emission to year 2005 level in 2020, and further reduce to year 2000 level in 2025. The share of low carbon energy in electricity generation will increase to 55% by 2025

In order to achieve this goal, we need a strong green energy industry to support a low-carbon economy

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Integration of Government EffortsIntegration of Government Efforts

Environmental Protection

Administration

Environmental Protection

Administration

Materials&

Technology

Materials&

TechnologyProductionProduction StandardsStandards MarketingMarketing ProcurementProcurement

Use &

Recycling

Use &

Recycling

Industrial Development

Bureau, MOEA

Industrial Development

Bureau, MOEA

Department of Industrial

Technology, MOEA

Department of Industrial

Technology, MOEA

Bureau of Energy, MOEA

Bureau of Energy, MOEA

Bureau of Standards,

Metrology & Inspection,

MOEA

Bureau of Standards,

Metrology & Inspection,

MOEA

Bureau of Foreign Trade, MOEA

Bureau of Foreign Trade, MOEA

Small & Medium Enterprise

Administration, MOEA

Small & Medium Enterprise

Administration, MOEA

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Advisory committee of green trade promotionAdvisory committee of green trade promotion

Green Trade Project Office to Promote Green Products

Green Trade Project Office

Green Trade Project Office

BusinessConsultation

BusinessConsultation

Training & Education Training & Education

Marketing & Promotion

Marketing & Promotion

Policy Research

Policy Research

Action CenterAction Center

Bureau of Foreign TradeBureau of Foreign Trade

The office will start a three-year project in 2011 that will focus on industrial counseling, manpower training and marketing of green trade between Taiwan and other countries

Ministry of Economic Affairs

Ministry of Economic Affairs

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綠色貿易輔導服務綠色貿易輔導服務Strategies Strategies ：： Establish a Consultation PlatformEstablish a Consultation Platform

Consultation services• Provide Green Trade guidance and assistance for industries & SMEs•Help SMEs in accessing related government resources

Consultation services• Provide Green Trade guidance and assistance for industries & SMEs•Help SMEs in accessing related government resources

Disclosure of carbon footprint • MICE industry: exhibition hall, conference center, exhibitions, conferences•Freight Services

Disclosure of carbon footprint • MICE industry: exhibition hall, conference center, exhibitions, conferences•Freight Services

Internationalization•Invite international organizations, trading partners & global corporation to share experiences •Assist scholars & experts to participate in green trade related conferences & activities

Internationalization•Invite international organizations, trading partners & global corporation to share experiences •Assist scholars & experts to participate in green trade related conferences & activities

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綠色貿易輔導服務綠色貿易輔導服務

StrategiesStrategies ：： Enhance Green Trade Enhance Green Trade CompetitivenessCompetitiveness

Cross-Sector Collaboration •A green trade advisory committee Includes Government/industry/academia•Coordinate the resources of various government projects •Provide policy suggestions•Help in promoting green products & services

Cross-Sector Collaboration •A green trade advisory committee Includes Government/industry/academia•Coordinate the resources of various government projects •Provide policy suggestions•Help in promoting green products & services

Talents Training•Hold summit and seminars •Provide physical & visual green trade related training courses

Talents Training•Hold summit and seminars •Provide physical & visual green trade related training courses Green Trade Website

•To collect information from international organizations, regulations and certifications•To collect information from international green procurement & green supply chains

Green Trade Website•To collect information from international organizations, regulations and certifications•To collect information from international green procurement & green supply chains

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StrategiesStrategies ：： Integrated Promotion & MarketingIntegrated Promotion & Marketing

National Green ImageBuilding• Short film for green trade promotion •Set up award for the best of Taiwan’s green products & services•Launch integrated marketing communication campaigns in global exhibitions and conferences

National Green ImageBuilding• Short film for green trade promotion •Set up award for the best of Taiwan’s green products & services•Launch integrated marketing communication campaigns in global exhibitions and conferences

Various MarketingCampaigns•Publish green product catalogs•Hold video conferences for business match making•Develop e-marketing plans•Set up green product pavilions in international trade shows

Various MarketingCampaigns•Publish green product catalogs•Hold video conferences for business match making•Develop e-marketing plans•Set up green product pavilions in international trade shows

Taiwan:Supplier of Green Products & Services Taiwan:Supplier of Green Products & Services

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Visions of Green Trade PromotionVisions of Green Trade Promotion

CapacityBuilding

Promotion&

Marketing

• To build up industry’s capacity of green technology• To establish green supply chains• To assist green product certification in accordance with international standards• To build up green trade expertise

• To build up a new green image• To promote Taiwan’s green products• To participate in global green exhibitions and conferences • To hold international conferences and summits

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Export of Taiwan’s Green Products (2010)Export of Taiwan’s Green Products (2010)

Destination Countries of TW green products

Rank Countries

1 Mainland China (3420m)

2 EU (2260m)

3 U.S.A. (2250m)

4 Japan (450m)

5 HK (300m)

6 Switzerland

7 Vietnam

8 Philippine

9 Singapore

10 Korea

valued at 11.8b USDAccounted for 5.8% of Taiwan’s total export

represented 5.0% of global market share

%

growth rate of green products

gap growth rate of total products

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Taiwan’s Green Technology Competitiveness ranked:

2nd in Asia, and 6th in the world (source: IMD World Competitiveness Yearbook 2010)

Taiwan’s Green Capacity

Category Our Achievements

Green Energy PV production ranked 2nd worldwide (2010) LED production ranked 2nd worldwide (2011)

Green ICT ICT products received world’s first carbon footprint certification, e.g., notebook computers, desktop computers, LED panels, ICs.

The world’s first EED (Energy and Environmental Design) Gold-Certified green TFT-LED plant.

Green Building Taiwan has the highest porpotion in Green Buildings worldwide.

Green Consumer Staple Bicycle production ranked 1st worldwide. Quality of green fabric ranked 1st worldwide.

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Initiatives to combat climate change

Abolishing price subsidies on electricity and oil products;

Amending the Energy Management Law; Passing the Renewable Energy

Development Act; Drafting a Greenhouse Gas Reduction Act

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Challenges of SMEs Most of Taiwan’s enterprises are SMEs In the past, due to lack of time and expertise, SMEs could

only simply deal with the global warming problem by the energy management projects

In the green supply chain, SMEs also lacks sufficient experience and knowledge required to provide large enterprises with lower carbon emissions information

For green energy industry to be sustainable in a business sense, government incentives need to be kept for a minimum period of time

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Rank

Product DescriptionReasons from the

proposed countries

Examples

1 Liquid crystal devices More environmentally friendly product

2Photosensitive semiconductor devices; light emitting diodes (LEDs)

Renewable energy devices

3Screws and bolts, with or without nuts or washers made from iron or Steel

More environmentally friendly product

4Parts and accessories for motor vehicles

More environmentally friendly product

5Bicycles and other cycles (including delivery tricycles), non-motorized

More environmentally friendly product

6 Plastics Waste water management

7Automatic data process equipment, magnetic & optical readers

More environmentally friendly product

8Radio navigational aid equipment (GPS)

More environmentally friendly product

9 Static converters More environmentally friendly product

10Electrical circuits, connectors, etc.

More environmentally friendly product

Top 10 Taiwan’s Green Products for ExportTop 10 Taiwan’s Green Products for Export

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Sharing the Experiences with Partners

Taiwan’s overseas technical missions are introducing agricultural waste treatment technologies to various partner countries

These efforts are helping our partners to develop sustainably by converting waste products and limiting pollution produced during agricultural development

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Projects in Partner Counties Honduras and Nicaragua: biogas application projects Nauru: produce organic fertilizers from agricultural waste Guatemala: organic composting and carbon reduction Panama: pesticide residue testing system Tuvalu: waste treatment Six Asia-Pacific partner countries: clean energy (solar- and wind-powered

sources of energy) Swaziland: providing sustainable source of drinking water for rural communities Nicaragua: promoting geographic information systems as a land-planning tool Palau, Tuvalu and Swaziland: dispatching environmental protection volunteers Panama, Nauru and St. Kitts and Nevis: sustainable development of water

resources, and renewable energies such as solar power, wind power and biomass generation

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Projects in St. Kitts and Nevis

1. sustainable development of water resources, and renewable energies such as solar power, wind power and biomass generation

2. Solar panel for government buildings3. agrotourism demonstration farm

cooperation project (combine green energy, farm and tourism)

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Taiwan needs more international participation

Taiwan’s exclusion from the UNFCCC carbon reduction mechanisms and Kyoto mechanisms has denied its enterprises from accessing the UN Clean Development Mechanism (CDM) designed to help lower reduction costs.

We look forward to your continued support as we seek to participate in the activities and mechanisms of the UNFCCC, the Kyoto Protocol, as well as in all post-2012 agreements.

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conclusion Green trade is a solution for establishing a green

economy, and a driving force for achieving green growth Natural disasters have reminded us of the importance

dealing with the global greenhouse effect and reducing carbon emissions as well as fostering green growth in Taiwan

The goal of green trade growth rate is 20% in 2011 Assistance for SMEs in expanding global markets through

Green Trade Promotion are:1. Enhancing competitiveness through capacity building resources, thus

preparing SMEs to respond to global green trends2. Help SMEs to seize new green business opportunities through efficient

promotion & marketing campaigns

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Thank you for your attention