1 SYSTEM OF CORPORATE MANAGEMENT 2. 2 Management of the enterprise 1.0. Strategy - creating a market advantage. 1.1. Attitudes of competitive companies.

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SYSTEM OF CORPORATE SYSTEM OF CORPORATE MANAGEMENT 2MANAGEMENT 2

STRATEGY

STRUCTURE CORPORATE IDENTITY

DECISION PROCESSES

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Management of the enterprise Management of the enterprise 1.0. Strategy - creating a market advantage. 1.1. Attitudes of competitive companies. 1.2. Price strategies of the enterprise. 1.3. Paths of strategic development. 1.4. Relation strategies of the enterprise. 2.0. Decisive processes in company’s

management. 2.1. Planning in company’s management. 2.2. Basic models of decisive processes. 2.3. Decisive processes in strategy realization. 3.0. Corporate identity and social intelligence. 3.1.Social intelligence of a company. 3.2.Corporate identity: definitions and contexts. 3.3.Corporate culture, identity and image. 3.4.Transforming corporate identity.

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DECISIVE PROCESSES IN COMPANY’S MANAGEMENTDECISIVE PROCESSES IN COMPANY’S MANAGEMENT PLANNING IN COMPANY’S MANAGEMENTPLANNING IN COMPANY’S MANAGEMENT

Evolution of systems of enterprise planning

Integrated Diversified

Strategic planning

Long-term planning

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Decisive functions of planning

Formalizing Formalizing processes of processes of

taking strategic taking strategic decisions decisions

Creating Creating

background background

databases of databases of

prognosis and prognosis and

competenciescompetencies

Decisions’ Decisions’

coordinationcoordination

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BASIC MODELS OF DECISIVE BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYPROCESSES IN A COMPANY

ONE ACTOR MODEL ONE ACTOR MODEL (MONORATIONAL DECISIVE MODEL)(MONORATIONAL DECISIVE MODEL)

- Operating comes from aims and preferences of the deciding actor (manager), - Goals are clearly and precisely determined - Preferences are stable in particular time intervales.

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BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYBASIC MODELS OF DECISIVE PROCESSES IN A COMPANY

ONE ACTOR MODEL = MONORATIONAL DECISIVE MODELONE ACTOR MODEL = MONORATIONAL DECISIVE MODEL

The process of taking decision has following stages:

1. Forming the problem, 2. Isolating and describing

all possible alternatives of actions, 3. Assessment of each variant with use of criterions for determine goals or preferences, 4. Selection of the optimal solution.

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BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYBASIC MODELS OF DECISIVE PROCESSES IN A COMPANY

ORGANIZATION MODELORGANIZATION MODEL

Known procedures lead to choosing the first satysfying solution, i.e. a solution,

which results might fulfill management’s or environment’s

requirements. The decisive process ends

and the management doesn’t seek for other solutions.

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Examples of organization modelsExamples of organization models Theory of limited Theory of limited

rationalityrationality

Each decision has a double character in the organization:

First, organization limits and forms

rationality of its participants. Second, it make them dependent

from each other.

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According to the Behavioral Theory of an Enterprise decisive processes work as

folow:

They are initiated by problems, which appear by comparison of information from external environment and goals of the organization;

Problems are being divided into subproblems, which are solved by particular divisions of the organization, considering fragmentary goals they represent;

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Each part of the organization solve its own subproblems in a standarized way. It searches new solutions only if standard methods are insufficient or uneffective;

The research of new solutions finishes by finding a satysfying one solution, which enables reaching a particular aim;

A holistic solution rises as a summary of particular subproblems and as a compromise obtained by treating problems in sequences and accepting individual solutions..

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BASIC MODELS OF DECISIVE PROCESSES IN A COMPANY BASIC MODELS OF DECISIVE PROCESSES IN A COMPANY

POLITICAL MODELPOLITICAL MODEL In a political model the organization

is perceived as a game, which participants (individuals or groups) take positions determined more or less precisely in a structure of

work and power division and in the budget.

Participants of the organization are actors, who all have their own goals and who control various stocks (authorisations, money, time, staff, ideas, information).

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Internal political gamesInternal political games

Game of Building an Empire,

Game for Independance,

Game for Changes on the Top.

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BASIC MODELS OF DECISIVE PROCESSES IN A COMPANYBASIC MODELS OF DECISIVE PROCESSES IN A COMPANY

The The Waste Basket ModelWaste Basket Model treats decisions treats decisions as an accidental product as an accidental product of particular circumstances of particular circumstances

(possibility to make a choice),(possibility to make a choice), waiting problems, waiting problems,

absolutely prepared solutions absolutely prepared solutions and those, which need some and those, which need some

more work and more or less more work and more or less interested deciding persons interested deciding persons

(participants).(participants).

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BASIC MODELS BASIC MODELS

OF DECISIVE PROCESSES OF DECISIVE PROCESSES IN A COMPANY IN A COMPANY

The Waste Basket Model questionnes

the intuitionarly hypothesis that decision

is something important,

independend and isolated.