1 Strategies for Enrollment Enhancement September 24, 2007 Andreea M. Serban, Ph.D. Vice Chancellor, Technology and Learning Services SOCCCD Richard McCullough, Ph.D. President, Saddleback College Glenn Roquemore, Ph.D. President, Irvine Valley College Robert Kopecky, Ph.D. Provost, ATEP
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1 Strategies for Enrollment Enhancement September 24, 2007 Andreea M. Serban, Ph.D. Vice Chancellor, Technology and Learning Services SOCCCD Richard McCullough,
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Strategies for Enrollment Enhancement September 24, 2007
Andreea M. Serban, Ph.D.Vice Chancellor, Technology and Learning Services
SOCCCD
Richard McCullough, Ph.D.President, Saddleback College
Glenn Roquemore, Ph.D.President, Irvine Valley College
Robert Kopecky, Ph.D.Provost, ATEP
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Enrollment Management Definition
An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments
Concerns student college choice, transition to college, student attrition and retention, and student success
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Enrollment ManagementSupport Activities
Marketing Outreach Admissions, registration and records Financial aid Advising Student accounts Counseling, special and support
services Research Technology
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District wide FTES
23,899 22,833 22,539 23,035 23,338
7,8387,7427,4217,7448,212
15,08915,687 15,50115,29315,118
0
5,000
10,000
15,000
20,000
25,000
30,000
2002-03 2003-04 2004-05 2005-06 2006-07
IVC SC Total
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Fully Online and Hybrid FTES
0
500
1000
1500
2000
2500
IVC SC Total
IVC 259 454 512 506 630
SC 108 365 443 732 1,523
Total 367 819 955 1,238 2,153
2002-03 2003-04 2004-05 2005-06 2006-07
In 2006-07 Internet based FTES represented 9.23% of the total district wide FTES, compared to only 1.5% in 2002-03
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District wide2006-07 Enrollment Management
Highlights Increased student enrollments by
improving online and in-person services: Electronic signatures for students and
faculty Online parking permit system New online registration system Upgraded Emeritus Institute telephone
registration system My Academic Plan Regular online banner ads through OC
Register, OC Metro and LA Times Bi-monthly and monthly advertising for
the Colleges
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Saddleback College2006-07 Enrollment Management
Highlights Increased distance education
offerings “College on your time” New programs Expanded some of the existing
programs Student Satisfaction Survey Professional development Expanded outreach Enhanced retention and transfer
activities
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Saddleback College2007-08 and Beyond
Enrollment management plan for 2007-10
Career technical programs Health Science programs Meet established FTES growth
targets Enhance distance education
offerings Professional development for
faculty and staff
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Saddleback College2007-08 and Beyond
Enrollment management plan for 2007-10
Efficient use of technology campus wide
State of the art facilities Enhance Basic Skills Increase transfer ready rates
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Irvine Valley College2006-07 Enrollment Management
Highlights Increased distance education
offerings Launched the Early College at
Beckman High School Implemented the Achieve College
Early program Launched the Beacon program Expanded outreach Enhanced retention and transfer
activities
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Irvine Valley College 2007-08 and Beyond
Enrollment Management Plan for 2007-08
Maximize room utilization Increase productivity and provide